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Fashion 2.0: Best & Worst Uses of Social Media
Worst Twitter - Kenneth Cole
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Happened ,[object Object]
Immediate Reaction ,[object Object],[object Object],[object Object]
Company Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Apology ,[object Object],[object Object],[object Object]
More Reaction and Damage Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Twitter - DKNY PR Girl ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Twitter - DKNY PR Girl ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DKNY Twitter Achievements
DKNY Twitter Achievements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Blog - DKNY Times ,[object Object],[object Object],[object Object],[object Object],[object Object]
DKNY Times: Sub-Blogs
DKNY - "Cozy" Mobile App •  2010 Fashion 2.0 Awards: Best Mobile App •  Free iPhone app •  Sweater can be worn in 12 different ways  • “ The DKNY Cozy is your perfect fashion companion. And the DKNY Cozy App is your personal stylist.” •  Step-by-step guide on how to use the sweater depending on one’s mood  •  Publicity & Buzz 
How Social Media Can Effect the Fashion Industry: in Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Fashion 2.0:

  • 1. Fashion 2.0: Best & Worst Uses of Social Media
  • 2. Worst Twitter - Kenneth Cole
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15. DKNY - "Cozy" Mobile App • 2010 Fashion 2.0 Awards: Best Mobile App • Free iPhone app • Sweater can be worn in 12 different ways • “ The DKNY Cozy is your perfect fashion companion. And the DKNY Cozy App is your personal stylist.” • Step-by-step guide on how to use the sweater depending on one’s mood • Publicity & Buzz 
  • 16.
  • 17.