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Facebook for Fun and Profit:,[object Object],Social Media Networking for Business Students,[object Object],Scott Gray,[object Object],December 9, 2009,[object Object],University of Montana,[object Object]
Who am i?,[object Object],Scott Gray,[object Object],Born in New Orleans, LA,[object Object],Grew up in the South,[object Object],Attended High School in Geneva, Switzerland,[object Object],BA in CompSci from St. Mary’s College of Maryland in 04,[object Object],MBA from the U of Montana in 09,[object Object],Director of SEO Operations for Real Estate SEO Pros,[object Object],Starting Website Clarity,[object Object],Founder/CEO of EDEN Systems,[object Object],Various Consulting gigs,[object Object],EDEN,[object Object],Systems,[object Object]
What are we gonna talk about?,[object Object],Introduction,[object Object],Technology/Terminology Overview,[object Object],Ground rules,[object Object],Uses,[object Object],General,[object Object],Future Career,[object Object],Job-hunting,[object Object],Tips/Tricks & Resources,[object Object],Questions,[object Object]
Introductionor Why should we care about Social Media?,[object Object],Years to Reach 50 millions Users:  ,[object Object],Radio:  ,[object Object],		38 Years,[object Object],TV:,[object Object],		13 Years,[object Object],Internet: ,[object Object],		4 Years,[object Object],Facebook added 100 million users in less than 9 months,[object Object]
More Facts,[object Object],80%  Percent of companies use LinkedIn as a primary tool to find employees,[object Object],25% of search results for the World’s Top 20 largest brands are links to user-generated content,[object Object],34% of bloggers post opinions about products & brands,[object Object],People care more about how their social graph ranks products and services  than how Google ranks them,[object Object],78% of consumers trust peer recommendations,[object Object],Only 14% trust advertisements,[object Object],Social Media has overtaken porn as the #1 activity on the Web,[object Object]
What Technologies?,[object Object],Social Networks,[object Object],Blog,[object Object],Microblogs,[object Object],Social Bookmarking,[object Object],Social Media,[object Object],Social Review,[object Object]
Social Networks,[object Object],What is a Social Network?,[object Object],Dictionary.com: “a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.”,[object Object],Some Examples:,[object Object],Facebook,[object Object],Linkedin,[object Object],Myspace,[object Object],Realtown,[object Object],Academia,[object Object]
Blogging,[object Object],What is Blogging?,[object Object],Another from Dictionary.com:,[object Object],“To write entries in, add material to, or maintain a weblog.”,[object Object],Examples:,[object Object],Blogger,[object Object],Tumblr,[object Object],Wordpress,[object Object],Typepad,[object Object],Blogsmith,[object Object]
Micro-Blogging,[object Object],“A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.”,[object Object],Examples:,[object Object],Twitter,[object Object],Jaiku,[object Object]
Social Bookmarking,[object Object],Let’s try wikipedia:,[object Object],“a method for Internet users to share, organize, search, and manage bookmarks of web resources”,[object Object],Which means?,[object Object],Examples:,[object Object],Stumbleupon,[object Object],Digg,[object Object],Slashdot,[object Object]
Social Media Sharing,[object Object],Web 2.0 sites where shared media is the primary focus of the site,[object Object],What’s the difference?,[object Object],Examples:,[object Object],Youtube,[object Object],Flickr,[object Object],Vimeo,[object Object],Deviantart,[object Object],Slideshare,[object Object]
Social Review,[object Object],a web 2.0 site on which reviews can be posted about people, businesses, products, or services,[object Object],So?,[object Object],Examples:,[object Object],Yelp,[object Object],Zagat,[object Object],foodbuzz,[object Object]
Line Blurring,[object Object],Social Media Graph,[object Object],Very hard to draw firm lines,[object Object],Twitter feeds pulled into Facebook, Facebook pulls into Linkedin,[object Object],User Reviews on Amazon.com,[object Object],Youtube videos inserted into blogs,[object Object]
What are some good Ground Rules?,[object Object],DON’T SPAM!,[object Object],Seriously. I mean it.,[object Object],Don’t Spam friend invites, retweet requests, blog comment requests, etc.,[object Object]
Avoid Bandwagon-itis,[object Object],Think before you jump on any social network,[object Object],Myspace is great for music, not for accounting,[object Object],Find content specific social networks,[object Object],Acadamia.edu is specific to education,[object Object],Think about your ‘brand’,[object Object]
Separation,[object Object],Keep professional and personal separate,[object Object],What is appropriate?,[object Object],Think both Present and Future audience,[object Object],Authenticity,[object Object],[object Object]
Don’t Lie
Don’t pass off other people’s work,[object Object]
Is this stuff even useful?,[object Object],It’s still networking!,[object Object],Except on a MUCH bigger scale!,[object Object]
Build your Audience,[object Object],What does this mean?,[object Object],Number of people who actively plug in to what you have to say,[object Object],How do you do it?,[object Object],Setup a twitter account,[object Object],Setup a Blog,[object Object],Any medium where you can disseminate information,[object Object],Remember: Quality!,[object Object]
Build your Brand Recognition,[object Object],My Brand?,[object Object],Your name/online identity,[object Object],Increase the number of people who know you and what you do,[object Object],How?,[object Object],Become active in online communities,[object Object],Comment on industry blogs & forums,[object Object],Respond to tweets and retweet quality ones,[object Object]
Expand your Job Feelers?,[object Object],Huh?,[object Object],The more active you are, the quicker you hear about jobs,[object Object],People want to help each other, it’s human nature,[object Object],The more humans who know you, the more they want to help,[object Object]
Future career requirements,[object Object],These technologies becoming common in workplace,[object Object],Especially for international business & marketing,[object Object],Innovative Solutions,[object Object],Int’l Festival,[object Object],Many CRM & management platforms now incorporate social media,[object Object],Yammer is an example,[object Object]
Job Searching Specifics,[object Object],Different social norms,[object Object],Calling a classmate you haven’t heard from in 10 years?,[object Object],Linkedin,[object Object],Professional groups,[object Object],Shows connections to companies,[object Object],Other’s blogs/tweets,[object Object],Find industry leaders and become active in their audience,[object Object]
Job Searching,[object Object],Online Mentors,[object Object],Use Linkedin to find mentors,[object Object],Many people online are more than willing to help,[object Object],Don’t be afraid to contact someone!,[object Object],Worse case: no response,[object Object],Best case: you now have a valuable contact,[object Object],Remember: give them something,[object Object],Blog,[object Object],Twitter,[object Object],Linkedin Profile,[object Object]
What are Some Tips?,[object Object],Add appropriate profiles to Biz Cards,[object Object],And treat them as such!,[object Object],College = Content Generator,[object Object],Lots of papers can be spun for blogs,[object Object],Link all of your social profiles/blogs/microblogs together,[object Object],Add links in profiles to other appropriate profiles,[object Object],Find Groups to join,[object Object],Linkedin has tons of great professional groups,[object Object],Get involved!,[object Object],Don’t just read blogs, but comment,[object Object],Check Settings,[object Object],What can people see?,[object Object]
What about Tricks?,[object Object],Automated Content Distribution,[object Object],Onlywire,[object Object],Ping.fm,[object Object],Social Aggregators,[object Object],Hootsuite,[object Object],Tweetdeck,[object Object],Google Tools,[object Object],Google Alerts,[object Object],Google Live Search,[object Object],Google Keyword Tool,[object Object],Google Calendar,[object Object]
What should You do as soon as You get home?,[object Object],Create a blog,[object Object],Tumblr,[object Object],Wordpress.com,[object Object],Create your own with Godaddy,[object Object],Buy a domain/url,[object Object],Create appropriate network profiles,[object Object],Join Groups,[object Object]
Social Networking For Business Students

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