This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.

1. Facebook for Fun and Profit: The Sequel Or Scott Gray’s various assorted ways to help the business you are currently working for or may in the future work for, increase their profits by making use of Twitter, Facebook, Linkedin, Flickr, Youtube, Deviantart, Yammer, Yelp, Foursquare, and YOUR BRAIN!

2. Who am i? Scott Gray Born in New Orleans, LA Grew up in the South Attended High School in Geneva, Switzerland BA in CompSci from St. Mary’s College of Maryland in 04 MBA from the U of Montana in 09 Director of SEO Operations for Website Clarity Founder of AlteredGames Workshop Various Consulting gigs

3. What are we gonna talk about? Introduction Technology/Terminology Overview Things to Think About Scenarios Tips/Tricks & Resources Future Questions

4. What is this Whole Thing? Web 2.0 Internet Marketing New Media Social Media

5. Introductionor Why do Companies care about Social and New Media? Years to Reach 50 millions Users: Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook added 100 million users in less than 9 months

6. More Facts 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands 78% of consumers trust peer recommendations Only 14% trust advertisements Social Media has overtaken porn as the #1 activity on the Web And it’s all mostly free!

7. What Technologies? Social Networks Blog Micro-blogs Social Bookmarking Social Media Social Review

8. Social Networks What is a Social Network? Dictionary.com: “a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.” Some Examples: Facebook Linkedin Myspace Realtown Academia

9. Blogging What is Blogging? Another from Dictionary.com: “To write entries in, add material to, or maintain a weblog.” Examples: Blogger Tumblr Wordpress Typepad Blogsmith

10. Micro-Blogging “A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.” Examples: Twitter Jaiku

11. Social Bookmarking Let’s try wikipedia: “a method for Internet users to share, organize, search, and manage bookmarks of web resources” Which means? Examples: Stumbleupon Digg Slashdot

12. Social Media Sharing Web 2.0 sites where shared media is the primary focus of the site What’s the difference? Examples: Youtube Flickr Vimeo Deviantart Slideshare

13. Social Review a web 2.0 site on which reviews can be posted about people, businesses, products, or services So? Examples: Yelp Zagat foodbuzz

14. Social Amalgams Web based Social Apps that borrow aspects/features from different social media platforms Examples: Foursquare Yammer

15. Line Blurring Social Media Graph Very hard to draw firm lines Twitter feeds pulled into Facebook, Facebook pulls into Linkedin User Reviews on Amazon.com Youtube videos inserted into blogs

16. Terminology Traffic Visitors Unique Content Quality Value Add

17. What are some good Ground Rules? DON’T SPAM! Seriously. I mean it. Don’t Spam friend invites, retweet requests, blog comment requests, etc.

18. Avoid Bandwagon-itis Think before you jump on any social network Myspace is great for music, not for accounting Find content specific social networks Acadamia.edu is specific to education Think about your company’s brand

20. Don’t Lie

22. Questions to Ask? Know Your Audience What is Quality Content? What are appropriate social media platforms? What are your Goals?

23. 3 Scenarios 1. Mature restaurant in a city like Missoula, wants to increase brand recognition 2. Drink company is bringing out a new energy drink and needs to increase marketing and sales 3. A B2B technology security company that had some customer service problems and now is in need of severe public relations

24. Social Networks Restaurant [Brand Devo] Facebook Group Page Ning Group Energy Drink [Mktg/Sales] Facebook Fan Page with videos Facebook App Game Tech Company [PR] Create Linkedin Group

25. Blogging Restaurant [Brand Devo] Blog about recipes & cooking terms Energy Drink [Mktg/Sales] Shaun White posting blogs and picks of him doing cool stuff with energy drink Tech Company[PR] Blog about concise information on securing your data, set themselves up as a knowledge leader

26. Micro-Blogging Restaurant [Brand Devo] Specials New Recipes Fresh Ingredients Energy Drink [Mktg/Sales] Run viral campaign of people posting twitpics of them with energy drink and ‘#’ tag Tech Company [PR] Target specific ‘experts’ and tweet with them

27. Social Media Sharing Restaurant [Brand Devo] Pics of dishes, tie in with twitpic Pics of regular cliens – online “hall of fame” Energy Drink [Mktg/Sales] Put “BEST OF” submitted twitpics Shaun White, Tony Hawk, etc. drinking Design competition on Deviantart for new designs Tech Company [PR] White papers about technology Youtube video breaking down internet security Update various wikipedia sites

28. Social Review Restaurant [Brand Devo] Encourage visitors to review on Yelp Energy Drink [Mktg/Sales] Give awards for most innovative review Tech Company [PR] Post articles on slashdot and place links on sites to drive up visits

29. Social Amalgams Restaurant [Brand Devo] Give away prizes for Foursquare Mayor Energy Drink [Mktg/Sales] Create a scavenger hunt with a year’s supply of energy drink at the end Tech Company [PR] Create a Yammer site for security professionals to increase communications

30. What about Tricks? Automated Content Distribution Onlywire Ping.fm Social Aggregators Hootsuite Tweetdeck Google Tools Google Alerts Google Live Search Google Keyword Tool Google Calendar

31. A Few More Tricks Social Graph Map

32. Future Apps Specialized targeting programs on your smartphone ARG [Alternate Reality Games] Interactive merger of online and offline marketing Video Augmented Reality Merges real world with online content

33. What should You do as soon as You get home? Create a blog Tumblr Wordpress.com Create your own with Godaddy Buy a domain/url Create appropriate network profiles Join Groups

34. Resources Sites: Scrappymarketing.com Rsgray.com Mashable.com Smcmissoula.com @rsgray @scrappyMarketing Books “Web 2.0: A Strategy Guide” “This is not a Game”

36. Resou