Class 9 Power point

1. Putting it all together GD Book, pg. 126-145 (Production process and issues), Photoshop book pg. 160-189 – Work with layers

2. Key concepts Printing Paper choices Finishing processes Electronic production

3. Electronic production File Naming In order to make sure that all users are able to open a file, it is important to save it with the proper extension. It is also important to use a name related to the file. For example, do not name the file “Dog” if it is an image of a cat.

4. Electronic production Note Most systems provide the file extensions automatically. However, but if you are using an older MAC, it is advisable to check for the file extension.

5. Electronic production File Formats You should save an image in the proper format for which it is intended to be used. For example, save an image as an .eps or a .tif file for printing and as a .jpeg or a .gif file for the Web. When in doubt, save a copy of the original before compressing any file.

6. Electronic production Collecting for Output QuarkXPress or InDesign gather images, fonts, and the document for printing in one place

7. Electronic production Collecting for Output Illustrator Convert fonts to outlines. Fonts are no longer editable. Also, include all linked images

8. Electronic production Collecting for Output Photoshop If sending flattened files – do not need to send fonts If sending layered files – send fonts. Especially important if there may be text changes.

9. Finishing Touches Stock Selection 2 types of stock: coated and uncoated (pg. 138-139) Paper sends a message – just as design elements do

10. Finishing Touches Uncoated stock: Not shiny, ink is usually darker when printed on this Coated stock: Shiny, holds ink well. Looks expensive. Different types of coated stock (matte, satin, and gloss)

11. Finishing Touches What type of stock would these be printed on? The annual report of Green Peace A lawyer’s letterhead A wedding invitation A flyer for a rock band A data sheet for a high-tech company

12. Finishing Touches Varnishes Varnishes and Ultra Violet (UV) coatings are sometimes applied to a finished printed piece as a protective coating. Example: graphic design book – shiny images Photoshop book – no shiny images

13. Finishing Touches Die Cuts/Embossing/Foiling Junk mail: see any pieces that have a unique shape? Does it have any metallic elements? Is the logo raised? Die cuts-unique shape. Foiling – highly metallic, like gold foil. Embossing – raised elements All very high budget

14. Finishing Touches Folds single folds, letter folds, accordion folds, gatefolds, parallel folds, and barrel or roll folds

18. Printing Offset lithography – printing involving plates. For quantities over 1,000 Digital printing – no plates, for small quantity and small sized jobs Flexography – printing with rubber plates. Used on specialty items, example: mugs Relief – printing off raised surfaces. Example – letterpress Screen printing – printing from stencils and screens. Example – t-shirts

19. Printing Variable data printing – database driven Customized direct mail pieces. Variable data is inkjet printed onto offset printed direct mailers

20. Printing One color or mono Two or three colors, which typically utilize spot colors 4C or full color

21. Printing Get as much info as possible when starting project how project is going to print Freelance – many times designed in full color, then would need to convert to 1 color and re-design Pep boys – sign – trapping off, had to re-print whole run

22. Recap Different types of printing, folding, finishing touches, electronic production

23. Reading Teach Yourself Visually Adobe Photoshop CS3 Chapter14, “Save Images,” pp. 284–297 Chapter15, “Print Images,” pp. 300–303

24. Next class: portfolio Some blank CDs Some glue or tape to affix work into their portfolios A few markers and pens for any labeling Some labels and CD labels, if required Portfolio pieces, both traditional and electronic All projects done through the course period Lab work the student is proud of Design work from other classes Personal work A portfolio case of the student’s choice

25. Assignments Collect and pass back assignments Due next week: Project 4, any labs or late projects (final due date for these), supplies for portfolio

26. LAB: Idea and Image Scrapbook Take out your scrapbook, put on table Next 15-20 minutes, go around room looking at each other’s scrapbooks.

27. LAB: Idea and Image Scrapbook Regroup Discussion of each book, critique Use elements and principles of design

28. LAB: Idea and Image Scrapbook Which design items stood out? Why? Which items showed good use of the design elements? Which book featured the best example of vector art and which featured the best example of pixel-based art? Were there any outstanding type examples? Were there any items in someone’s scrapbook you wish you had seen before working on one of the projects? Why? Did anyone collect pieces as reminders what not to do?