Jisc RSC Eastern Web 2.0 Your new business partner? April 2010 'The "What" session- what are the range of web 2.0 tools available'
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Jisc RSC Eastern Web 2.0 Your new business partner? April 2010 'The "What" session- what are the range of web 2.0 tools available'
- 2. Internet Marketing Progression ? Social Networking PPC SEO Website Email
- 3. Social Media & Social Networking What’s the Difference • Social media - is still media: a means to transmit information. The difference is that social media offers the opportunity for anyone to create or disseminate the information. • Social networking - refers to people with some shared characteristics associating together, and social networks or social networking sites are where this happens Social Networking
- 4. What is Social Networking all about ‘There is no Greater Praise than Positive Word of Mouth’ • A recent report from Nielsen shows that 90% of consumers trust recommendations from people they know, while only 41% trust sponsored ads on Web pages. • If you're thinking of hiring someone you might check out their Facebook page just to see if the person they presented in the interview is the person they are outside of work
- 5. What is Social Networking all about Like it or not it’s changing the traditional marketing landscape • Easier than ever to become the Authority - wikipedia • Use current experiences/activities to Engage - facebook • Tell them something they’re likely to want to know
- 6. What is Social Networking all about The (obligatory) Statistics March 2010 • Facebook recently announced that they have now reached over 400 million worldwide users • Twitter reached the benchmark of 50 million tweets per day. • Facebook and Twitter both boasted a triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online. • More than 700,000 local businesses have active Pages on Facebook http://www.joesblogg.com/2010/03/social-media-usage-statistics-2010/
- 7. What is Social Networking all about The (obligatory) Statistics
- 8. What is Social Networking all about The (obligatory) Statistics The popularity of Social Media continues to rise rapidly in the UK, now accounting for almost 11% of the share of UK Internet visits
- 9. What is Social Networking all about The (obligatory) Statistics Linkedin • Launched May 2003 it is mainly used for professional networking. • As of October 2009, LinkedIn had more than 50 million registered users spanning more than 200 Countries
- 10. Why Social Networking The (obligatory) Statistics Youtube •15 hours video uploaded to YouTube – every minute •Video is a great storytelling medium •4 / 5 internet users will click video if it is available •The age groups most likely to watch video on the web are:24 - 34 year olds -15% 35 - 44 year olds -19% 45 - 54 year olds - 21%
- 11. What can it do for businesses ? • • • • • • • • inform people who want to know, build communities find customers, suppliers, employees, friends sell yourself speed up communications find out what people really think about you test markets – respondents may be potential customers improve customer service allow you to feel part of the new world
- 12. Inform Social Networking Syndication Blogs How & Why Wikis Affiliate sites Publishing sites Email Attachments Video News Releases Facebook YouTube Delicious Stumble My Space Twitter Ubertwitter SMS Messaging RSS Feeds MRSS Blinkx Metacafe Google Widget Sites
- 13. Some examples – – – – – There are huge numbers of tools out there but they fall into broad groups Blogs, eg Blogger, WordPress Microblogs, eg Twitter Social Sites,eg Facebook, MySpace, Youtube Business Sites, eg LinkedIn Social Bookmarking sites, Digg, Delicous You need to have a good reason to do it, and then spend time planning how to do it
- 14. Mindmap of Tools What follows is a small subset of the various tools and services available The best way of learning about them is to give some a try
- 15. To start – have a purpose in mind
- 16. Be systematic, plan what you do
- 17. Blogging Blog
- 18. Microblogs – Twitter etc Twitter
- 19. Other Resources
- 20. Business Tools
- 21. Cautions !
- 22. Get Started – Set aside some time – it’s a minefield starting but gets easier and more interesting – Have a set of user names and passwords ready – Get a good photo of yourself – Start with Twitter – simple, fun – Get a LinkedIn or Facebook account – Start a blog – Play !
- 23. Thankyou Bill Hamblin IT & e-Commerce Specialist Adviser Business Link East www.businesslinkeast.org.uk b.hamblin@businesslinkeast.org.uk