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
Journalism
1. advance
2. angle
3. attribution
4. brite
5. caption
6. censor
7. cliché
8. copyright
9. defamation
10. downstyle
11. editorial
12. feature
13. fiveWs& the H
14. fold
15. format
16. gutter
17. inverted pyramid
18. kicker
19. lead (lede)
20. libel
21. nameplate
22. plagiarism
23. point
24. primary head
25. proofing
26. secondaryhead
27. tabloid
28. transition

 PUBLICKOCCURRENCES-1690
 No “Freedom ofthe Press”
 Peter Zenger Case-
 printed criticisms about the governor
of NY
 Zenger charged with seditious libel
 Libel is a form of defamation
 Libel law at the time: “The greater the
truth, the greater the libel”
 Trial established the right of a
newspaper to print the truth

Congress shall make no law respecting
an establishment of religion, or
prohibiting the free exercise thereof; or
abridging the freedom of speech, or of
the press; or the right of the people
peaceably to assemble, and to petition
the Government for a redress of
grievances.
offreedom
the press
William Randolph Hearst
“You furnish the pictures.
I’ll furnish the war.”
 Unethical, irresponsible
journalism
 Hoaxes, altered photos,
sensational headlines
 Competition between
NewYorkJournaland NewYork
World
Ida Tarbell
Upton Sinclair unethical& illegal businessdealings
 food& drugcorruption
 child labor
 automobilesafety
 politicalcorruption
Ralph Nader
Bob Woodward &
CarlBernstein


Timeliness
Prominence
Proximity
Consequence
Human Interest
Odd
Conflict
Emotion

Stories that go into deeper detail than straight
news
More “human”
Human interest
entertainment
Morecreativity

Brites
Advances
Comics
Horoscopes
Puzzles
Recipes
Other “fun” stuff
Dog bites man
Man bites dog

5Ws & H
Almost always a single sentence
Summarize the most important of the
“Ws”
Limit to one central idea
“Hook” the reader

LEAD
(almost always one sentence)
The most important information in the story
should be in the first few paragraphs
BODY
Secondary facts of the story
Minor facts
of the
story

 A “slant” to your story.
 makes the purpose of the story clear and give it
focus.
RIGHT:
More than 100 people were left
homeless after a tornado struck
Titusvilleyesterday.
WRONG:
Seventeen houses were flattened by
a tornado that struck Titusville
yesterday.

murder
forced
captured
death
assisted
detained
37 feared dead in boat accident
Men heard boasting of daily shootings
Sharkfin soupalters ecosystem
Oh rubbish!! Suckingup trash
Violent stormsbatter southeast
Groupssueover toxic toys
Few or no articles
Action verbs only
Does the headline express the main idea of the
story?
Does the headline effectively label the story's
content?
Will it create reader interest?
Will it move readers into the story?
Does the headline focus match the lead focus?
Are the words short, common, colorful,
powerful, specific?
Would you read a story with this headline?

Term Meaning
downstyle Capitalizing one the first letter of the first
word and proper nouns in the headline
primary head A headline that is larger and bolder than its
accompanying headline
secondary head A headline that is smaller and lighter than
its accompanying headline (also called a
kicker)

Craze makes comeback
Hula Hoops on a roll
Kicker/ secondary
head Primary
head
Downstyle

 Man stabbed 37 times-police rule out suicide
 March planned for next August
 Patient at death's door--doctors pull him through
 Child's stool great foruse in garden
 Juvenile court to try shooting defendant
 Police begin campaign to run down jaywalkers

 William Kelly, 87, was fed secretary
 Iraqi head seeks arms
 Drunk gets nine months in violin case
 Enraged cowinjures farmer with ax
 Deerkill 7,000
 Local high school dropouts cut in half
 Include your children when baking cookies

Tabloid
Format
fold
gutter
caption
point

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Journalism

  • 2. 1. advance 2. angle 3. attribution 4. brite 5. caption 6. censor 7. cliché 8. copyright 9. defamation 10. downstyle 11. editorial 12. feature 13. fiveWs& the H 14. fold 15. format 16. gutter 17. inverted pyramid 18. kicker 19. lead (lede) 20. libel 21. nameplate 22. plagiarism 23. point 24. primary head 25. proofing 26. secondaryhead 27. tabloid 28. transition
  • 3.   PUBLICKOCCURRENCES-1690  No “Freedom ofthe Press”  Peter Zenger Case-  printed criticisms about the governor of NY  Zenger charged with seditious libel  Libel is a form of defamation  Libel law at the time: “The greater the truth, the greater the libel”  Trial established the right of a newspaper to print the truth
  • 4.  Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. offreedom the press
  • 5. William Randolph Hearst “You furnish the pictures. I’ll furnish the war.”  Unethical, irresponsible journalism  Hoaxes, altered photos, sensational headlines  Competition between NewYorkJournaland NewYork World
  • 6. Ida Tarbell Upton Sinclair unethical& illegal businessdealings  food& drugcorruption  child labor  automobilesafety  politicalcorruption Ralph Nader Bob Woodward & CarlBernstein
  • 7.
  • 9.  Stories that go into deeper detail than straight news More “human” Human interest entertainment Morecreativity
  • 11. Dog bites man Man bites dog
  • 13. Almost always a single sentence Summarize the most important of the “Ws” Limit to one central idea “Hook” the reader
  • 14.  LEAD (almost always one sentence) The most important information in the story should be in the first few paragraphs BODY Secondary facts of the story Minor facts of the story
  • 15.   A “slant” to your story.  makes the purpose of the story clear and give it focus. RIGHT: More than 100 people were left homeless after a tornado struck Titusvilleyesterday. WRONG: Seventeen houses were flattened by a tornado that struck Titusville yesterday.
  • 17. 37 feared dead in boat accident Men heard boasting of daily shootings Sharkfin soupalters ecosystem Oh rubbish!! Suckingup trash Violent stormsbatter southeast Groupssueover toxic toys
  • 18. Few or no articles Action verbs only Does the headline express the main idea of the story? Does the headline effectively label the story's content? Will it create reader interest? Will it move readers into the story? Does the headline focus match the lead focus? Are the words short, common, colorful, powerful, specific? Would you read a story with this headline?
  • 19.  Term Meaning downstyle Capitalizing one the first letter of the first word and proper nouns in the headline primary head A headline that is larger and bolder than its accompanying headline secondary head A headline that is smaller and lighter than its accompanying headline (also called a kicker)
  • 20.  Craze makes comeback Hula Hoops on a roll Kicker/ secondary head Primary head Downstyle
  • 21.   Man stabbed 37 times-police rule out suicide  March planned for next August  Patient at death's door--doctors pull him through  Child's stool great foruse in garden  Juvenile court to try shooting defendant  Police begin campaign to run down jaywalkers
  • 22.   William Kelly, 87, was fed secretary  Iraqi head seeks arms  Drunk gets nine months in violin case  Enraged cowinjures farmer with ax  Deerkill 7,000  Local high school dropouts cut in half  Include your children when baking cookies