1. Mieux comprendre les medias sociaux… The Global Web Index SEMO 2009

4. L’avantage Lightspeed : la Qualité et

5. Global Web Index

6. L’évolution web

8. Plateformes media mesurées pour la vague Aout 2009 Portal Mail Search Community Mapping Retail Communication Content Sharing

9. Marques analysées pour la vague Aout 2009 Soft Drinks Technology Mobile Phones Games Consoles Retail Finance Automotive Alcoholic Drinks Fast Food Sporting Goods

10. Notre partenariat Cabinet de conseil dédié à la compréhension des tendances média et technologie. Fondé par Tom Smith, ancien responsable études media chez Universal McCann Des terrains online de haute qualité pour faciliter les décisions de nos clients.

11. Deux fois par an – 32,000 répondants dans 16 pays

14. Media social

15. Cela nous concerne tous… Behaviour online – last month. You will now see a list of items that represent different activities you can do online. Please read each one carefully and then indicate whether you have done that in the past month, or whether you have done it longer ago.

16. L’évolution des réseaux sociaux: ici aussi la mode et les tendances évoluent…

17. La réalité: toujours centrée sur des taches Below are various reasons why you use the Internet. Please think about how important these reasons are for you using the Internet .

18. Les réseaux sociaux explosent dans les pays émergeants Behaviour online – last month You will now see a list of items that represent different activities you can do online. Please read each one carefully and then indicate whether you have done that in the past month, or whether you have done it longer ago.

19. La principale motivation pour l’utilisation des moteurs de recherche: l’achat You will now see a number of online activities that you currently take in. For each one, please can you select the main reasons you partake in that activity online? Motivations to use a search engine

20. Rappellez-vous des tendances…

21. La réalité est différente… Behaviour online – last month. Global You will now see a list of items that represent different activities you can do online. Please read each one carefully and then indicate whether you have done that in the past month, or whether you have done it longer ago.

22. Et il n’y a pas que Facebook… Social networks – active profile

23. Quelles solutions Web, pour quels besoins? Rester en contact avec amis/famille Réseaux sociaux, partage de photos Partager un avis ou du contenu Blogs Valoriser quelque chose Micro-blog / Twitter

24. Impacts

25. Impacts pour les marques de l’explosion des réseaux sociaux 85% trouver de l’info sur un produit bien précis 49% trouver une recommandation

26. Tous les produits sont concernés % d’internautes qui ont fait des recherches sur internet avant d’acheter un produit Source: Global Web Index

27. Les réseaux sociaux plus forts que tout… Trust in communications: FR Below is a list of people whose opinions you come into contact with on a regular basis. Now think about when you seek an opinion on a brand you are considering buying. Which of the following people do you trust to provide you the most accurate opinion ? Please score them on a scale of 1 – 5, with 1 = do not trust and 5 = trust strongly.

28. Le virtuel plus puissant que le réel??? NETWORK SIZE: How many people you stay in touch with USA 22.8 France 17.6 China 24.1 Brazil 24.4 USA 42.8 France 41.5 China 51.5 Brazil 31.2 Communications face a face Communications via reseaux sociaux Communications face a face Communications via réseaux sociaux

29. 3 réseaux sociaux: 3 mondes différents Facebook LinkedIn Twitter

30. Evolution

31. Utilisez les medias sociaux comme cible de votre communication Critères influençant l’achat Improve my opinion of the brand Keep me informed of the brand Get me to buy the brand A face to face recommendation Television advert A face to face recommendation Television advert An email sent to you Television advert A website created by the brand A face to face recommendation A recommendation online from a contact / friend An email sent to you A website created by the brand An email sent to you Magazine advert A direct mail sent to your house A website created by the brand A recommendation online from a contact / friend A recommendation online from a contact / friend A direct mail sent to your house Newspaper advert Newspaper advert Newspaper advert Newspaper or magazine featuring the brand Newspaper or magazine featuring the brand Magazine advert Poster on a high street Magazine advert Newspaper or magazine featuring the brand Advert in a store / shop front Radio advert Radio advert Film or television programme featuring the brand Poster on a high street Advert in a store / shop front Sponsorship of a major event e.g. sports or music concert Film or television programme featuring the brand Poster on a high street

32. Ecouter au lieu de parler! UK V Italy DATA: Perception of brands in social media / new channels Below is a list of activities that brands can engage in online. Some of these are very new and some will be more familiar to you. Please can you state your opinion on brands engaging in these activities?

33. 31.4% Fournir un espace de libre expression et de communication directe avec la marque 12.2% Créer un groupe de la marque 10.8% être ami avec la marque Vers une communication à double sens… Europe DATA: Perception of brands in social media / new channels. Improve my opinion of the brand

34. L’avenir est déjà là!!!

35. Le virtuel devient de plus en plus réel…

36. Quand les réseaux sociaux prennent le pouvoir!!!

38. Lightspeed Research and the Global Web Index [email_address] www.lightspeedresearch.com