Milagrow Business and Knowledge Solutions did a dipstick market research on Mobile Phone brands in India, reasons why people buy particular phones, what price range they prefer etc.

1. Mobile Phone Survey Garnering an initial, basic insight into consumer behaviour & perception

2. The Questionnaire – A SnapShot Demographic Information

3. The Questionnaire – SnapShot (contd...) Consumer Behavioural Information

4. The Questionnaire – SnapShot (contd...) Consumer Behavioural Information

5. The Questionnaire – SnapShot (contd...) Openness to new brands * 17 th Question deleted

12. The Response – in detail Why did I choose this brand over others? (55.38%) (40.00%) (20.00%) (32.31%) (10.77%) (3.08%) (12.31%) ‘ Others’ include – user friendly, came with connection, bought by company

18. The Response – in detail Depends on the bundled offer (if it has something new that is unavailable otherwise) 23% Don’t care about this when buying a phone. 9% Would prefer bundled service 22% Would prefer to choose service myself 46% Would I prefer a connection bundled with my phone? Total respondents were 65

19. The Response – in detail Would I be open to buying a brand completely new to the market ? Yes and Not sure/Don’t know = 21%+34% = 55% (36 respondents) can be seen as an index of opportunity for new brands. Total respondents were 65

20. Why Would I shift to a brand that is completely new to the market? Total respondents were 65 The Response – in detail

21. The Respondents – in detail

22. The Respondents – in detail

23. The Respondents – in detail Ownership pattern of common personal items