1. LinkedIn THEN & LinkedIn NOW Mission Driven Brand, LLC Twitter: @RobPene Facebook: facebook.com/missiondrivenbrand “ My mission is to serve & encourage YOUR mission” Twitter: #mdbrand

2. Objective Best Practices (Then/Now) Optimize your Profile ** BONUS ** 3 points 3 points Take Action

3. “ Faleulu” 35+ 6 yrs

4. LinkedIn THEN LinkedIn NOW VS.

5. THEN & NOW

8. 90% of LinkedIn users think the site is useful… specifically because: "It allows me to hire people that I wouldn't regularly meet” "It helps me to connect to individuals in my industry as possible clients ”

9. LinkedIn THEN: Best Practice #1 Add Connections…of the people YOU already know

10. LinkedIn NOW : Best Practice #1 Add Connections…from your Connections’ network

11. LinkedIn THEN: Best Practice #2 Job Search, Profile Builder, Digital Resume, etc

12. LinkedIn THEN: Best Practice #2 Job Search, Profile Builder, Digital Resume, etc

13. LinkedIn NOW : Best Practice #2 Power Partners & Passing Referrals

14. LinkedIn THEN: Best Practice #3 Join Groups & Network

16. LinkedIn NOW : Best Practice #3 START Groups & Influence

17. LinkedIn NOW : Best Practice #3 START Groups & Influence

18. LinkedIn NOW : Best Practice #3 START Groups & Influence

19. LinkedIn NOW : Best Practice #3 START Groups & Influence

20. LinkedIn NOW : Best Practice #3 START Groups & Influence

22. 1

23. 2

24. 3

27. Best Practices THEN PROTECTED

28. Best Practices NOW PROACTIVE

29. We’re NOT done yet  *BONUS*

35. 1. Choose a “Topic”

36. 2. Choose a “Sub-Topic”

37. 3. Copy the RSS feed of the “Sub-Topic” Question

38. 4. Create a “LinkedIn Answers” feed with @username

39. 4. Create a “LinkedIn Answers” feed with @username

40. 5. Ping Yourself

41. Instant Notification

45. EARNED MEDIA

46. Thank You!!!!