Marketing Professionals Have the TOUGHEST Jobs! C.A. Walker Market Research

Marketing Professionals have the TOUGHEST jobs! October, 2010 www.cawalker.com [email_address] 626.584.8180 x128

Marketing – An Extreme Sport! ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Change is like surfing… You have to shift, bend your knees and balance yourself, depending on which way the waves take you.” ~Mark Hansen, Chicken Soup author and inspirational speaker

Marketers – The “Ironmen” of Business It takes POWER to ,[object Object],[object Object],[object Object],It takes STRENGTH to ,[object Object],[object Object],[object Object],It takes ENDURANCE to ,[object Object],[object Object],[object Object]

C.A. Walker Supports Your Reach for the Gold Examples of research we conduct that could benefit you. Marketing Strategy & Planning ,[object Object],[object Object],[object Object],Marketing Program Development • Gather customer insights to be reflected across all marketing programs • Collect market insights to publish (e.g., PR, website) to build company credibility • Test new marketing program initiatives, in part or whole, prior to execution Marketing Communications • Test communications: advertising/copy, naming, logos, taglines, packaging • Measure pre and post brand perception, awareness, attitudes, loyalty, behavior • Determine media habits of customers for communications planning Sales Enablement / Marketing Support • Evaluate effectiveness of websites and sales collateral • Test incentives and promotions • Capture insights via intercepts: attendees exiting events, in-store promotions, etc. Product / Packaging Development ,[object Object],[object Object],[object Object],Channel / Partner Development • Identify companies with shared objectives/targets for co-branding opportunities • Measure potential partners (e.g. brand fit, awareness, usage) for compatibility • Test partner-targeted communications, incentives and promotions

Your Research Strategy Consultants For over 30 years, C.A. Walker has supported the efforts of Marketing Professionals by providing expert insights into complex business issues using quantitative and qualitative market research. Our Research Strategy Consultants aid your ascent to success, by applying our research and category experience to your unique problems. We provide the most “bang” for your budget – working with you or your research team to build your proprietary market, customer, prospect and brand intelligence. Our Core Sectors: Agencies / Consulting Automotive Consumer Goods Entertainment Financial Services Food / Beverage / Restaurants Healthcare / Insurance Retail / Supermarket Manufacturing / Industrial Technology / Dot-coms

[object Object],We Won’t Let You Down Your best laid plans can unravel if you’re relying on the wrong market research supplier. ,[object Object],[object Object],[object Object],[object Object],[object Object],Big research companies have high overhead and substantial R&D costs that they pass on to you.

Insights That Raise You Higher Once research data has been collected, the most challenging step is reading the “language” of the numbers and telling the most important stories that are present. Our clients know C.A. Walker will provide relevant insights, cost-efficiencies, and top quality customer service that keeps them coming back. Warner Bros. (Theatrical, Home Video, Consumer Products) has completed more than 1,600 studies with us, Epson America more than 300, and Universal (CityWalk, Studios) more than 100.

Benefit From Our Unique Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Vision, Mission and Promise To You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We Look Forward to Working with You Kevin Gentry, Ph.D. Group Vice President [email_address] http://www.linkedin.com/in/kevingentry Temra Wald Group Vice President [email_address] http://www.linkedin.com/in/temrawald Ryan Taniguchi Group Vice President [email_address] Rebekah Paul Business Development Manager [email_address] http://www.linkedin.com/in/rebekahjpaul Sam Weinstein President, CEO [email_address] http://www.linkedin.com/in/samweinstein Ken Anderson Executive Vice President [email_address] http://www.linkedin.com/in/kennethcanderson Al del Rosario Senior Vice President [email_address] http://www.linkedin.com/in/aldelrosario Debbie Kreger, Ph.D. Group Vice President [email_address] http://www.linkedin.com/in/debbiekreger 155 North Lake Avenue Suite 1000 Pasadena, CA 91101 For more information visit our website www.cawalker.com or call 626-584-8180

Marketing Professionals Have the TOUGHEST Jobs! C.A. Walker Market Research

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Marketing Professionals Have the TOUGHEST Jobs! C.A. Walker Market Research