For years we’ve been saying “content is king” … but many of us have been treating it like a pauper. Find out why we can no longer afford to leave our online content as an afterthought, and how the new and growing field of content strategy is paving the way for a new era of powerful, vibrant, impactful websites.

1. Content Strategy: Long Live the King Rachel Parker Lyrica Copywriting

2. Hat tips Richard Sheffield contentstrategyweblog.com @richardlol Kristina Halvorson braintraffic.com @halvorson

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19. By Jove, I am not covetous for gold, Nor care I who doth feed upon my cost;

20. And they all lived happily ever after

22. Content

23. Search Social media

24. Content Strategist

25. So … how did we get here?

26. Pay-per-Click SEO Information Architecture User Experience Accessibility Interactivity E-Commerce Dude, where’s my content?

27. Enter the Content Strategist

28. What is content?

32. Phase 1: Audit

33. Phase 2: Analysis

34. Phase 2: Analysis (cont’d)

35. Phase 3: Strategy

36. Phase 3: Strategy (cont’d)

37. Phase 4: Workflow

38. Phase 5: Writing

39. Phase 6: Delivery

40. Phase 7: Measurement

41. Phase 8: Maintenance

42. The Content Cycle

49. Hail to the king, baby.