This is the paper we presented at the recent ATACD 2009 congress in Barcelona, entitled "From the Lab to the Factory: bridging creators and industry".

1. Name of presentation 2004 C o mpany name From the Lab to the Factory: Bridging creators and industry ATACD, Barcelona, 2009

7. CREATIVITY 'building or producing something from nothing' Boden, 1994 Mistery!!! Romantic inspiration

9. INNOVATION ‘ Creative Destruction’ Schumpeter 1950 Essential to capitalism New businesses Old ones destroy

10. CREATIVITY Like stock Investment (Sternberg, O'Hara & Lubart 1997) Entrepreneur risk!!! Buy low Sell high and…

11. (Hartley 2005:5) CREATIVE INDUSTRIES ‘ The conceptual and practical convergence of the creative arts (individual talent) with the cultural industries (mass scale)’

15. CONCEPTS STUDY CASE Institutes and Universities INSTITUTES MODEL Mediation between Art and Industry MEDIATORS MODEL 1 2 3 Residence programs MEDIA LAB MODEL

16. Study case

19. CONDITIONS OF THE COLLABORATION Companies are choosen Call for Artists Alliance begins

24. methods

28. COLLABORATION BETWEEN ART AND INDUSTRY … still a puzzle

29. Name of presentation 2004 C o mpany name Thank you!