The presentation you are now reading is web-modified version of a talk I gave for the New Media College’s Open Day about ‘Intro to social media marketing and sales’ The presentation was meant to accompany my talk, not to be a stand alone content. I hope this modified version delivers the core messages even without me presenting it.

1. NMCO Open Day
Tuesday, June 4, 13

2. The presentation you are now reading is web-
modified version of a talk I gave for the New Media
College’s Open Day about ‘Intro to social media
marketing and sales’
The presentation was meant to accompany my talk,
not to be a stand alone content. I hope this modified
version delivers the core messages even without me
presenting it.
Enjoy and feel free to share
Tuesday, June 4, 13

3. http://www.youtube.com/watch?v=iReY3W9ZkLU
Tuesday, June 4, 13

4. http://www.youtube.com/watch?v=iReY3W9ZkLU
Tuesday, June 4, 13

5. Welcome to the Open Day
Tuesday, June 4, 13

6. The true story of social media is not in the
numbers but in how it changed our behavior
Tuesday, June 4, 13

7. “When only 14% of all people TRUST ADVERTISING
and 90% TRUST RECOMMENDATIONS
via SOCIAL MEDIA”
Tuesday, June 4, 13

8. Today, we’ll be talking about 3 things
Tuesday, June 4, 13

9. Social media
and platforms
Community
Management
Changes in
Advertising
Tuesday, June 4, 13

10. Social media and platforms
Tuesday, June 4, 13

11. +
>+
+
+
+
+
Tuesday, June 4, 13

12. Tuesday, June 4, 13

13. The numbers are not the revolution
Tuesday, June 4, 13

14. Social media has changed the way we experience life
Tuesday, June 4, 13

15. We’re always engaging
We don’t just experience life we share everything about it:
we do, what we read, think, feel, love.
Tuesday, June 4, 13

16. The intergenerational gap has changed
Parents aren’t asking their kids ‘How to’ do something, but ‘Why’ should
they do it.Why should they share it.
Tuesday, June 4, 13

17. Tuesday, June 4, 13

18. The way we act as consumers has changed
Tuesday, June 4, 13

19. Tuesday, June 4, 13

20. The way we communicate with brands has changed
Tuesday, June 4, 13

21. Tuesday, June 4, 13

22. Tuesday, June 4, 13

23. That’s why you’re here
Tuesday, June 4, 13

24. Social Media and Business
Tuesday, June 4, 13

25. Tuesday, June 4, 13

26. Tuesday, June 4, 13

27. Tuesday, June 4, 13

28. Tuesday, June 4, 13

29. 1,000,000,000
Monthly Active Users
Tuesday, June 4, 13

30. Daily Active Users
665,000,000
Tuesday, June 4, 13

31. #3
Largest Country
Tuesday, June 4, 13

32. Sharing text, video, images and links
Tuesday, June 4, 13

33. It’s not about...
Picking up girls
Talking to your college buddies
stocking your children
stocking your ex
Infinitely refreshing the feed
Tuesday, June 4, 13

34. Personal Profile
Pages
Groups
Tuesday, June 4, 13

35. Diverse audience
‘Free time’ state of mind
Building communities
Focused advertising
Always active
Tuesday, June 4, 13

36. Tuesday, June 4, 13

37. Tuesday, June 4, 13

38. Tuesday, June 4, 13

39. Tuesday, June 4, 13

40. 500,000,000
Users
Tuesday, June 4, 13

41. The leading Micro-blogging platform
Tuesday, June 4, 13

42. 140#
Tuesday, June 4, 13

43. The length of an SMS
Tuesday, June 4, 13

44. A great way to deliver short, consistent and
straight forward messages
Tuesday, June 4, 13

45. Conversation
Fast communication
Text-based
Fast distribution
Tuesday, June 4, 13

46. Target Audience
Start up
Celebs
Brands
Early Adaptors
UnHappy costumers
Thought leaders
Tuesday, June 4, 13

47. Branding
Community building
Costumer service
Interactions
Gain influence
Positioning
Message distribution
Focused marketing
Great for
Tuesday, June 4, 13

48. Tuesday, June 4, 13

49. Tuesday, June 4, 13

50. Tuesday, June 4, 13

51. Video
Tuesday, June 4, 13

52. The evolution of ‘on demand’
Tuesday, June 4, 13

53. 60
Sec
Tuesday, June 4, 13

54. Hours of content uploaded
100
Tuesday, June 4, 13

55. Hours of watched videos per month
6,000,000,000
Tuesday, June 4, 13

56. 18-34
Age of target audience
Tuesday, June 4, 13

57. Tuesday, June 4, 13

58. Google ranking
Different marketing angle
Viral
Branding
Show off your company
Attracts more costumers
Generate sales
Tutorials
Show off personality
Advantages
Tuesday, June 4, 13

59. =
Interesting content
Very short or very long
TV - like opening
Persistent
Presentable
What works?
Tuesday, June 4, 13

60. Tuesday, June 4, 13

61. Tuesday, June 4, 13

62. Community Manager
Tuesday, June 4, 13

63. Relationships
Tuesday, June 4, 13

64. Social media was meant to build long lasting,
trusting and value based relationships
Tuesday, June 4, 13

65. Build a community around your brand / product
Tuesday, June 4, 13

66. What is a community
Tuesday, June 4, 13

67. A group of people that are connected to one
another through a common leader and shared
interest
Tuesday, June 4, 13

68. What communities do we know?
Tuesday, June 4, 13

69. Tuesday, June 4, 13

70. Tuesday, June 4, 13

71. 2 ‫דוגמה‬
Tuesday, June 4, 13

72. The elements of a community
Tuesday, June 4, 13

73. Leader
Common interest
Platform to communicate
Tuesday, June 4, 13

74. Your job is to build and manage your community
Tuesday, June 4, 13

75. You’re job is to start leading
Tuesday, June 4, 13

76. Manage social platforms
Co-ordinate and create content
Social strategy
Policy
Community activities
Evangelists
Co-operations
Tuesday, June 4, 13

77. Get your costumers to believe, trust, love and get excited
about talking with and about your brand
Tuesday, June 4, 13

78. Increase in sales
Loyalty
word of mouth
shared values
experience
Tuesday, June 4, 13

79. Tuesday, June 4, 13

80. Tuesday, June 4, 13

81. Tuesday, June 4, 13

82. OLD NEWS
Tuesday, June 4, 13

83. Tuesday, June 4, 13

84. Expensive
un-measurable
un-approachable
one direction
money waster
limited
Tuesday, June 4, 13

85. Now we have
Tuesday, June 4, 13

86. Facebook ads
Sponsored stories
Google ads
Google adwords
Banners
Video
PromotedTweets
Tuesday, June 4, 13

87. CPM
CPC
CPA
CPI
Tuesday, June 4, 13

88. Reach
Clicked
Seen by
Cost per click
Tuesday, June 4, 13

89. Lower costs
Better targeting
Measurable
Viral
Social influence
Approachable
Whenever you want
Conversation starter
Better call to actions
Tuesday, June 4, 13

90. Tuesday, June 4, 13

91. Build relationships
Tuesday, June 4, 13

92. Tuesday, June 4, 13

93. Tuesday, June 4, 13

94. roy@roypovarchik.com
@roypovar
+972 528387405
Tuesday, June 4, 13