This document discusses growth hacking techniques for improving user engagement and retention. It defines growth hacking as using data and analytics to drive product growth, focusing on reaching product-market fit and creating self-sustaining growth. Key growth hacking techniques discussed are onboarding users effectively, creating viral sharing loops, optimizing for organic growth based on usage data, using incentives, and generating backlinks to acquire new users. The document provides examples of how companies like Twitter, Hotmail and Burbn used these techniques to achieve rapid growth.

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3. How to ‘Growth Hack’ through UX

5. What is ‘Hacking’?

6. Hacking is finding alternatives to the
traditional uses of a system

7. What is Growth Hacking?

8. Not a set of tools but a state of mind

9. “A growth hacker is a person whose true north is growth.”!
!
Sean Ellis - Dropbox

10. “The end goal of every growth hacker is to build a selfperpetuating marketing machine that reaches millions by
itself”!
!
Aaron Ginn - StumbleUpon

11. Growth Hackers are marketers that
bring data back to the product and
use it for growth

12. Bring ‘Awesome’ into the product

13. Analytical
Obsessed
Creative
Curious

14. The 3 stages of growth hacking:

15. Product Market Fit
Grow
Retain

16. Products that don’t reach PMF don’t grow

17. The growth hacking process:

18. Assume
Set tracks
Leverage
Test
Analyze
Repeat

19. Traffic
Activation
Retention

20. Pull
Push
Product

21. Blogging
Podcasts
Ebooks / Guides
Infographics
Webinars
Conference Pres.
SEO
Social Media
Contests
Deal Site
Leverage Others

22. Ads
Promo Swaps
Affiliates
Direct Sales

23. Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic

25. How can I use my product for growth?

26. Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic

28. Backlinks!
Onboarding Hacks!
Viral loops!
Organic!
Incentive

29. Backlinks

30. Turning users into promoters

31. 1 Millions users in 6 months

32. 1996
How do you grow a free web mail service?

33. Ads?
Billboards?
Radio?
Spam?

34. P.S: I love you. Get your free e-mail at Hotmail.

35. Every email user is a distributer

36. iPhone
Blackberry
Mailbox
Sparrow
Evernote
Facebook

37. Onboarding

38. Design Onboarding for LTV

40. Got new users but with low retention

41. Twitter had a large audience who signed up
for an account, played around for a few days
and then never logged in again

42. Twitter learned a variety of things about its users, such as the
fact that if users selected 5-10 accounts to follow in their first
day on Twitter, they would be much more likely to become
long-term users.
!
Users who signed in but didn’t interact with anyone logged
off without finding the value in the network.

47. Viral Loops

48. A viral loop is when a company achieves a
viral coefficient of at least 1

57. Organic

58. Learn from how your users are using your product

59. Design your product around usage data

62. Burbn was a location based html 5 app
that lets you take pictures with 500K
investment

64. Incentives

66. Creating the right content
Incentive
Viral loops

69. Read more !
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