1. DA010 - Professional Diploma in Public Relations - COMM6005EP
Public Relations Presentation and
Communication Skills (2011/10)
Lecture 8
Presentation Planning and Delivery
Developed and Presented by
Roy Ying, Msc., B.Comm.
Note: Pictures used in this power point file
is for academic Purpose only

2. Table of Content
• Presentation planning – questions you want to
ask yourself
• Content planning
• Developing stories and jokes
• Tips and tools in practicing for presentation
• The presentation triangle
• How to respond to an urgent presentation
request?
• Handing out topics for assignment 2

3. Questions you want to ask:
•• What do
What do
•• What’s your
What’s your you want
you want
point?
point? them to
them to
remember?
remember?
•• If IIam one
If am one
of the
of the
•• What
What attendees,
action do II attendees,
action do will II want
will want
want them
want them to stay?
•• Why did
Why did to stay?
to take?
to take? they bother
they bother
to come
to come
listen to me?
listen to me?

4. Content Planning
• Step 1: Set the theme, plan in analog
– People want to hear stories
– Develop your “story board”
– Think of yourself trying to
shoot a movie

5. Content Planning
• Step 2: Create Twitter / Weibo friendly
description (i.e. your core message)
– People will spread the words easily

6. Content Planning
• Step 3: Introduce the antagonist
– It could be a direct competitor
– It could also be a painful problem
that you have got a solution for
減價

7. Content Planning
• Step 4: Create Visual Slides
– A good picture is worth a thousand words
– “Picture Superiority” refers to a combination of
images and captions
– Sometimes, less is more
– Show a video if it helps you get your point
across

8. A picture is worth a 1000 words

10. Picture superiority

12. Content Planning
• Step 5: Make numbers meaningful
• For example, what do the following
numbers mean to you?
85,000
85,000 $6,000
$6,000
$28
$28

13. Content Planning
• Why are they meaningful?
• Let’s look at another example…..
– USA’s national debt is USD 14 trillion
– What does it mean to you?
– How do you feel about this number?
– Would it help if it could be compared to
something that you can relate to?

14. Is it now more meaningful?
• The secret is to put numbers into a
perspective your audience can relate to

15. Content Planning
• Step 6: Give them a show!
• Not yours…..

16. Developing stories and jokes
• Most people are not born funny
• Learning to be more lighthearted will help
you be more likeable and promotable.
• Pay attention to little things that happen to
you
• Think of a different way to present the
same thing to other people
• Combining things together

17. Add humor to your speech
• Exaggeration

18. Add humor to your speech
• Self deprecating humor

19. Add humor to your speech
• Tell embellished true story

20. Add humor to your speech
• Practice – go to open mic nights!

21. Where did he get the jokes from?

22. Tips and tools in practicing
• Practice delivery out loud
• Try to conduct your practice in a situation
similar to the real speaking venue
• Practice in front of real people
• The mirror is your best friend
• Practice from beginning to end without
stopping
• Practice with props / visual aids /
equipment

24. The Presentation Triangle
• Content What do I want
to say? What is the story?
• Design How is the structure
of my presentation? How are my slides?
How is the presentation environment?
• Delivery How do I want to say it? How
persuasive?

25. Content
• If you are Steve Jobs, theme message
might be: “The new iPod Nano is the
coolest thing available in the electronics
market”.
• In your exercise, you should try to create
this message which will appear time and
again so audience can remember.

26. Design
• Design doesn’t only mean the fonts you
are using or what kind of pictures, but it
deals with the whole “feel” to the
presentation.
• It is about the theme and the environment
of your presentation. It may not have to
be confined to your ppt.
• Use other visual aids where necessary.

27. Delivery
• This is the part that deals with the “how” of the
presentation, e.g. your style of presenting, your
public speaking skills.
• It’s the tone of voice, body language, eye
contacts, making rapport, time management etc.
• The measurement yardstick is how well you are
connecting to your audience with an objective
for them to remember your key message(s).

28. What has Michael Douglas done
right in this movie?

29. Prepare a presentation in a hurry?
A tool called 3D outline using the 5 Ws
• The WHAT column identifies each segment of your
presentation.
• The WHY column is for recording the reason why you
have chosen what you will present.
• The HOW column includes the method of delivery, such
as talking, flip charts, PowerPoint, stories, testimonies,
role-playing, games, activities, trivia, quizzes, videos,
movie clips, or audio clips.
• The TIME (or WHEN) column is for recording the
estimated amount of time you will have to cover each
segment in the WHAT column.
• The WHO column is an optional fifth element you can
add if more than one person will be involved in the
presentation delivery.

30. What is a 3D Outline?
• The 3-D Outline™ allows you to quickly get your
arms around your presentation, because it helps
you identify and quantify large amounts of
information in a small amount of space and time.
• It uncovers many of the unknown elements of
your presentation, helps you to see the big
picture, and allows you to organize your
thoughts and maintain your focus as you sort
through your material.

32. Example