1. DA010 - Professional Diploma in Public Relations - COMM6005EP
Public Relations Presentation and
Communication Skills (2011/10)
Lecture 7
Tools for presentations
Developed and Presented by
Roy Ying, Msc., B.Comm.
Note: Pictures used in this power point file
is for academic Purpose only

2. Table of Content
• What are your tools?
• Equipment
• How do Steve Jobs present?
• Emerging new tools
• Other tools

3. What are your tools?

4. What are your tools?
• For face-to-face presentations, you should
first be looking for a venue:
• Assuming you want to do a gala dinner for
the HK International Film Festival, what
questions do you need to ask yourself
before deciding how much space you
need?

5. Can you tell by looking at this?

6. This is the way to assess whether
the space is big enough

7. Space
• Remember that space is needed not only
for the audience and speakers, you must
cater for working staff, crew, equipment and
sometimes unexpected needs.
• Also pay attention to the ceiling height of
the venue, it may impose limitation on the
types of presentation you can do.
•• What can’t
What can’t
you do in a
you do in a
low-ceiling
low-ceiling
venue?
venue?

8. Temperature
• Not all presentations are indoor
• Even if it’s indoor, the number of
attendees and the content may change the
room temperature
• Can you think of an occassion where the
temperature will become colder?

9. Lighting
• How much control do you have over the
room lighting?
• Can you make the room dark enough for
the audience to see images projected on a
screen?
• Don’t forget the stage. Make sure the
lighting isn’t hurting the speakers’ eyes.

10. Equipment
Common items:
• Powerpoint
• Screen / Projector
• Flipchart
• Microphone

11. How to use them properly?
• Powerpoint
– Do you need to have fancy animation, built-in
video clips, and creative images to
communicate your message?
– They are helpful, but if over-killed, they might
be a distraction.
– Although you don’t need to be a master of the
latest powerpoint presentation technology,
there are a few functions you should know.

12. Powerpoint
• Insert text
– It helps the speaker remember
his / her scripts
• Create your template
– It’s your corporate image

13. Powerpoint
• Transition
– The effect in moving from
one slide to another. This
can help illustrate a point
• Import audio / video
– Use it, especially if you have
your own production

14. Powerpoint
• Graphs with notes
– It saves the speaker’s effort
to look at another table
• Hyperlink
– It solves your copyright issue,
and it’s good for youtube
streaming

15. Powerpoint
• Show it on web
– Or you can use Slideshare
• Tips

16. Screen Size

17. Screen projection
C
A
B D

18. Screen projection
• A - Front projection
• B - Ceiling projection
• C - Rear projection
• D - Touch screen projection
Your speaker needs to know the presentation
will be projected in order to do rehearsal

19. Flipchart
• Tips in using flipchart
– Design it on a scrap piece
of paper before you put it
on the flipchart.
– Follow the 7 x 7 rule. Have no more than 7
words on each line and no more than 7 lines
to a sheet.
– Avoid using the colors yellow, pink, or orange.
These are difficult for the audience to see.

20. Flipchart
• Tips in using flipchart
– Can consider using prepared flipcharts.
– If you don’t have a stage, never draw below
waist line.
– Always have enough chart papers, blue sticky
tags and marker pens
– Think of the purpose of using flipchart (don’t
waste paper if you don’t have to)

21. Microphone
• Do you really need a mic?
• Do a rehearsal and a sound check
• Find someone to act as your audience
• Know how the microphone work (including
clip-on mic)
• The lectern mike: position yourself
properly
• Use the mic and the stand as your prop

22. Quick test on microphone
• A good microphone working distance (between the
microphone and mouth) is:
A. 4-6 inches
B. 1-2 inches
C. 7-10 inches
D. 2-3 inches
• Miniature clip on microphones should ideally be placed:
A. On a shirt lapel
B. As close to the mouth as possible
C. As close to waist as possible
D. In the center of the chest

23. Quick test on microphone
• To reduce risk of feedback, the best place to
use a microphone is:
A. Directly in front of a loudspeaker
B. Alongside a loudspeaker
C. Only from the side of the stage
D. Behind, or as far away as practical from a loudspeaker
• If the sound system is not working, what should
be checked?
A. That it is plugged in and switched on
B. That the volume control is turned up
C. If a separate speaker is used, that it is connected
D. If a Wireless microphone is used, that both switches are on
E. All of the above

24. How do Steve Jobs present?

25. What has he done right?
•• How did he
How did he •• Did he
Did he
set the
set the follow the 6
follow the 6
scene?
scene? x 6 rule?
x 6 rule?
•• Did visual
Did visual •• Why do //
Why do
aids help
aids help don’t you
don’t you
him?
him? like his
like his
•• How did he
How did he speech?
deal with speech?
deal with
transition?
transition?

26. Emerging online tools
New web-based tools offer ways to publish and
deliver presentations as well as some new tools
for creating presentations
• SlideShare
• Authorstream
• SlideRocket

27. Emerging online tools
SlideShare
• Share your PowerPoint presentations
online
• Embed them to a blog, wiki or website.
• Add audio, notes, and YouTube videos
• http://www.slideshare.net/

28. Emerging online tools
SlideShare

29. Emerging online tools
Authorstream
• Upload a PowerPoint presentation while
maintaining its original settings
• Present Live link, you can share and discuss the
PowerPoint with participants live and interactively
• Convert and download them as video or share on
iPods, iPhones and YouTube
• http://www.authorstream.com

30. Emerging online tools
Authorstream

31. Emerging online tools
SlideRocket
• PowerPoint-like which can be shared for
viewing or collaboration
• Allows students to work together from
multiple computers on the same project at
the same time.
• Cost associated with educational use
• Hard to find educational examples

32. Emerging online tools
SlideRocket

33. Emerging online tools
SlideRocket
• http://www.sliderocket.com/
• SlideRocket Example 1 – password: etec565c

34. Emerging online tools
New tools for creating presentations
• Glogster
• Voicethread
• Prezi

35. Emerging online tools
Glogster
• Create an interactive online poster with
links, photos, text, stickers, sound, music,
animation and more
• Educational site http://edu.glogster.com/
• Most educational examples are private

36. Emerging online tools
Glogster

37. Emerging online tools
Voicethread
• Use any type of media (images, documents and
videos)
• Make comments in 5 different ways - using voice
(with a microphone or telephone), text, audio file,
or video (with a webcam)
• http://ed.voicethread.com for Education

38. Emerging online tools

39. Emerging online tools
Prezi
• Prezi is a non-linear, zooming presentation
tool
• Create maps of texts, images, videos,
PDFs, drawings on a ``canvas``
• http://prezi.com/

40. Emerging online tools
•http://prezi.com/pmbkibc1tkip/

41. Other tools
• What did you see? What’s his tools?