3. SyneCore Tech- Who Are We?
• Integrated Digital Marketing Agency
• Conjoin principles of inbound marketing with
digital marketing
• Analytics – Backbone
• Branding, Lead Gen, Social
Engagement, Web, Strategy, Graphic
Design, Mobile, SoLoMo
12. • Marketing by interrupting people isn’t cost-
effective anymore. You can’t afford to seek out
people and send them unwanted marketing
messages, in large groups, and hope that
some will send you money. Instead, the future
belongs to marketers who establish a
foundation and process where interested
people can market to each other. Ignite
consumer networks and then get out of the
way and let them talk. – Seth Godin
13. Winnebago Man
"The Mini-Winni, part of American tradition, and today on the cutting
edge design and function in a Class-C motorhome...Do you believe
of
any of the s***?"
17. Shift to Analytics
• Quick History
– Mad Men
• Banners/Billboards
• Expensive Campaigns
• No Tracking / ROI Metrics
• Outbound
– Paradigm shift from expensive campaigns that
can’t be tracked to highly traceable campaigns
18. Inbound Vs. Outbound
Outbound Inbound
Radio Lead Nurturing
Mailers Social Media
Cold Calling Blog
SEO
Television SoLoMo
Billboards Content
Marketing
19. Big Data
• Google- Accounts – Layers, Search Results
• Facebook - Graph Search
• Twitter
• Cookies
• The more information gathered the more
custom tailored experience
21. Analytics- Why They’re Important
• Prove ROI
• Refine Marketing Strategy
• Make Informed Decisions
• Learn More About Your Prospects
• Sales
– Learn What your Prospects Are looking for
• Provide Back End Information
• Improve Paid Search Listings
29. Your Future, Your Career.. My advice to you
• Seeking out a Job
• Your Online Presence
• Go Hard or Go Home
• Excuses
• Resume
• Be Proactive
30. Contact Us
Sean Royer Spencer Ploessl
@royersm @spenceafied
952-426-3149 952-426-3147
Sean@synecoretech.com Spencer@synecoretech.com
Notas do Editor
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. ... Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change. ... You can't have a tribe without a leader - and you can't be a leader without a tribe.TribesSee more at: http://edbrenegar.typepad.com/leading_questions/2010/07/50-random-memorable-seth-godin-quotes.html#sthash.VfdM1FgL.dpufMarketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. - See more at: http://edbrenegar.typepad.com/leading_questions/2010/07/50-random-memorable-seth-godin-quotes.html#sthash.VfdM1FgL.dpuf