What is e-commerce, the current scenario, the many aspects.

1. E-commerce 2.0 Leverage new performance

2. E-commerce and Web 2.0

3. Retrospective on the giants of e-commerce

4. From Web 1.0 to Web 2.0?

5. Mapping Web 2.0

7. Collaborative marketing

8. Re-intermediation

10. Rich interfaces: more comfort and speed http://www.gap.com/ http://www. amazon. com / http://www.camper. es /

11. Collaborative marketing: we are all influencers http://www. amazon. com / http://shopping.yahoo.com/ shoposphere /

12. Re-intermediation: the value chain extends to the infinite http://www. Shopzilla. com / http:// corkd. com / http://www. Boompa. com / http://www. ShopWiki. com /

13. Co-creation of value: everyone has his share of the pie http://www. laFraise. com / http://www. zlio. com / http://www. etsy. com /

14. Good ideas to try out http://www. NOSIBAY. com http://www. rightcart. com / http://www.Farecast. com /

15. The new levelers of e-commerce

16. Darwin's theory applied to e-commerce Share of electronic commerce in the retail trade in the U.S. (excluding financial services, travel and ticketing) - Source: U.S. Census Bureau You are here

17. The new levelers Rich trade Customer experience Ergonomics incentive Collaborative marketing Performance Measurement Rich trade

18. Rich commerce

19. What added value? Messages better staged Emotional worlds richest Better valued products New opportunities for interaction and manipulation Guidance and a stronger personalization Purchasing process simplified

20. Virtual showroom & interactive catalogue http://www.jaguar.com/ http://www. decathlon. com /

21. Demonstrate and evaluate

22. Shopping assistant and online video http://www. sfdnet. com / http://www. pixmania. com /

23. Configurator and virtual model http://www. hummer. com / http://www. laredoute. com /

24. Customer experience

25. Your home page is no longer the single point of entry

26. A process-oriented approach to processing

27. Personas to segment your visitors Name Photo Age Marital status Work Environment Hobbies Technical competence Needs, constraints, motivations, brakes Online buying behavior Citation

28. Consistent with the life cycle stages of decision process

29. A unified process

30. Ergonomics incentive

31. How different ergonomics

32. Fundamentals Reasoning at the screen Persuasive design guides the eye Ergonomics incentive to prompt for action An approach focused on objectives "What purpose is to fill the page? " "What is the goal for the product? "...

33. Example

34. Collaborative marketing

35. Amazon Do you know?

36. Towards collaborative marketing generic? http://www. amazon. com / http://www.LibraryThing. com /

37. Performance Measurement

38. Performing site? Before you think "performance" consider "objective" The performance is defined on the basis of the objectives identified

39. Retail-trend Trend Micro Macro Detail Audit

40. The traditional tools

41. The new tools

42. example

43. Overview of the approach Ergonomic Audit User testing Comparative tests Storyboard Graphic Design

44. Ergonomic Audit Analysis based on expert identifies the point of fiction

45. User testing Observation of user behavior

46. Comparative tests Comparative tests are a good practice

47. Storyboard Functional view of the future version of the site

48. Graphic Design Production solutions Help me choose Functional control

49. B2B

50. The brand e-portal

51. The whole sale portal

52. B2C

53. The retailer

54. The rewards retailer

55. The hyper retailers

56. Services – users can buy online 7 get advice

57. Blog commerce – using a blog platform

58. Totally virtual e-commerce

59. C2C

60. Auctions

61. Devasis Roy d.roy@essindia.co.in