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Nike Diversity & Inclusion

Culture as Offense.
12.18.13

Tackling Business
Imperatives
X
photo by: karindalziel
RoundPegg is
software to optimize
your workforce
through culture and
engagement.

January 2014

Brent Daily
Co-founder, COO
RoundPegg, Inc.

Culture Management Software

About
RoundPegg
Culture Defined
Communication

!

What are the norms for
interaction?

Culture

Rewards

!

What actions are
rewarded?

!

How we do things
around here.

Decisions

!

How are decisions made?

Culture Management Software
Root of Business
Culture
Revenue

Engagement

Retention

Innovation

Speed to Onboard

Performance

Communication

CULTURE
Culture Management Software
Culture
Root of Business
Revenue

Onboarding

Engagement

Innovation

Revenue
The best cultural fits generate 15% more revenue per year.

Culture is
Performance

Onboarding
The top culture fits ramp up 15% faster.

Engagement
Culture fit predicts over half of one’s engagement level.

Innovation
For every 1% increase in engagement results in a 0.7%
increase in innovation.

Culture Management Software
Agenda Imperatives
5 Business
1

Tackling Millennials

2

Tackling Innovation

3

Tackling Hiring

4

Tackling Performance Management

5

Tackling Engagement
Culture Management Software
Business

1
Imperative

Tackling Millennials.

photo by: zimpenfish

Culture Management Software
Millenials Culture
Impact of

Source: NetImpact.org, Talent Report: What Workers Want, 2012

Culture Management Software
Millenials
Happiest Workplaces

10
1

Pfizer

6

Kellogg, Brown and Root

2

Kaiser Permanente

7

Bristol-Myers Squibb

3

Texas Instruments

8

GE

4

EMC

9

Capital One

5

Qualcomm

10

Avaya

Source: CareerBliss, 2014

Culture Management Software
Millenials Offense
Culture as
1

Know Thyself. Understand your culture and
communicate that strongly.

2

Align consumer and employee brand. Employees
join with knowledge of the consumer brand.

3

Don’t Stereotype. Millennials are varied, just
like Boomers. Identify those who fit with you.

X

Culture Management Software
Business

2
Imperative

Tackling Innovation.

photo by: timothy.gregory

Culture Management Software
Culture Innovation Mix
The

93

Percent of
executives
identifying
innovation as
critical to future
success.

Source: Accenture, Why Low Risk Innovation Fails, 2012

Culture Management Software
Culture Innovation Mix
The
Autonomy

Decisiveness

Being Team
Oriented
(no conflict desired)

Being
Reflective
(conflict
desired)

Fairness
(conflict
desired)

Culture Management Software
Innovation
Culture as Offense
1

Managers are critical. Must deftly balance
conflict around values, articulate decisions.

2

Build Teams. Critical that individuals on team put
team goals out front.

3

Conflict is necessary. Harmony only goes so far.

X

Culture Management Software
Business

3
Imperative

Tackling Hiring.

photo by: seniju

Culture Management Software
Employment Brand
Protecting Culture

source: Odditie, Inc.

Culture Management Software
Employment Brand
Protecting Culture
“Bar Raisers.” Volunteer group of
interviewers who look for culture fit
Veto Power. Can reject a candidate,
even those outside of own department
All HQ Roles. Used for all skilled labor
positions, estimated to be 30,000

Culture Management Software
Hiring as Offense
Culture
1

Identify culture keepers. Put the guardians at the
gate, stay vigilant.

2

Limit hiring authority of managers who don’t fit.
People hire those like themselves, avoid thrash.

3

Celebrate the values. Walking the walk and
rewarding that is critical. Reward often.

X

Culture Management Software
4
Business Imperative
Tackling Performance Management.

photo by: david.nikonvscanon

Culture Management Software
Management

Performance is Situational

58

Percent of
performance
explained by
similarities
between
manager, report.

source: RoundPegg

Culture Management Software
Management

Performance is Situational

“No more curve…No more

ratings. This will let us focus
on what matters. “
- Lisa Brummel, EVP HR, Microsoft

Culture Management Software
Performance
Culture as Offense
1

Performance is situational. Manager must
recognize what they are not doing to help.

2

Focus on concerns for employee, not about them.
Reduces bias of ‘like-me’ evaluations.

3

Evaluate process, not people. People
improved when they are open to hearing it.

X

Culture Management Software
Business

5
Imperative

Tackling Engagement.

photo by: wayne wilkensen

Culture Management Software
Values
Driving Engagement

31

Percent of professional
population engaged.
Culture Management Software

source: RoundPegg
Values
Driving Engagement
Quarterly Pulse. Identifying hot spots
throughout year.
Decentralized. Onus to identify root causes
on managers, not HR.
Board Level Insight. Accountability all the
way to the top.

Culture Management Software
Engagement
Culture as Offense
1

Engagement is fluid. Annual not enough.
Pulse frequently.

2

Delegate power to act. There is no such thing
as ‘survey fatigue,’ only inaction fatigue.

3

Engagement is personal. Re-engagement starts
with managers who understand their reports.

X

Culture Management Software
Culture is Key
Summary
Performance and engagement are situational.
!

Understanding core values of employee as
well as sub-cultures is key to driving success.

CULTURE
Culture Management Software
Let’s Talk Culture &
Engagement
!
brentdaily@roundpegg.com

RoundPegg
Boulder, CO

+1 720.663.7344
roundpegg.com
@roundpegg

Culture Management Software

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Culture as Offense: Tackling Business Imperatives