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Content
 Only You
Can Create
What Is Content Marketing?
Avoid Regurgitated Content
The Meme




http://socialfresh.com/16-brands-do-the-harlem-shake/
https://www.facebook.com/WoodchuckCider
What X Can Teach About Y
Form Over Function
Same Old, Same Old
Does Your Post:

 •Give your clients new
 information?
 •Help make better-informed
 buying decisions?
 •Reveal who you are?

If Not, Don’t Post!
Cookie Creativity
What’s Your Voice?
Who Are You?
Yes, Even Boring Companies
   Need Unique Content
Be Prepared to Piss People
           Off
Creating Your Content

•Know Who You Are
•Know Who Your Customer Is
•Know Who You Want Your Customer to Be
•Check for Originality
•Test
•Review
•Be Awesome
Roundpeg.biz
Allison@Roundeg.biz

Facebook.com/RoundpegIndy

@Roundpeg
@AllisonLCarter

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