The document discusses identifying film genres from titles and graphics. It provides examples and analyzes the titles of "New Town Killers" and "Twilight". For "New Town Killers", the plain white font is neutral and enigmatic to not give away the film's genre. For "Twilight", the serif font connotes fantasy and romance, works with the misty image to set the atmospheric tone, and is identifiable as part of the film series branding. The document also notes elements an effective title should have, like suggesting the genre subtly and making an impact memorably without being too long or culturally exclusive.

1. Identifying Genre
• Explore titles + graphics used in trailers
• How do they convey genre
New Town Killers:
The font is in white to make it stand out from the background and the image, it is neutral and plain
so as to not give much away about the film and so I quite enigmatic.
1. What does a title need to do/be if it is to attract an audience for the film? What
should it NOT do/be?
A title needs to be suggestive of the genre/narrative of the film but not give too much away at the
same time, the font choice needs to complement the genre. The title also needs to make an impact
on the audience and be memorable and not be too long. Poetic effects/devices/puns can help make it
memorable. It must not be too culturally inclusive because it can exclude part of the audience. You
need to think about what the title will mean in different languages.
2. Look at the title graphics for the following films. What do each of them tell you
about the film which they promote?
The font used is serif, which connotes a sense of fantasy and romance but dramatic. The title is not
large in order to allow the image to dominate the page, yet it is brighter than the image so it still
stands out. The font is used throughout the series of the films so it can be identified with the first
film, Twilight. The title is surrounded by mist which is effective as it conveys the atmosphere in the
film.