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Futurist Keynote Speaker on Social Media Power and Strategy

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Ross Dawson
Ross Dawson

Slides for Ross Dawson keynote to national team of senior shopping center managers at in-house event in Melbourne, Australia. For more see www.rossdawson.com

BusinessTechnology
1 of 46
[object Object],[object Object],[object Object],[object Object],The Power of Social Media
We are #1! Are you?
 
 
Social Landscape Social Media Strategy Being Social
Social Landscape
Status updates and followers
Facebook demographics
Always connected
Increasingly mobile
I’m going shopping!
I like brands
It’s raining men
Unbounded conversations
We are world-class tweeters
Anyone can do it
 
Moving up
 
 
Social Media Strategy
 
 
 
 
 
 
 
 
 
 
Being Social
 
Why we like brands
 
 
 
 
Attention and conversations
Sharing
People want to be heard
Don’t talk about yourself
Keep it simple
Making it happen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Landscape Social Media Strategy Being Social
 

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