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Keynote: The Future of Sales is Social

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Ross Dawson
Ross Dawson

Slides for keynote presentation by Ross Dawson on The Future of Sales is Social, in webinar run by ITNews and Oracle.

NegóciosTecnologia
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The Future of Sales Is Social Ross Dawson Chairman, Advanced Human Technologies Author, Living Networks and Implementing Enterprise 2.0 www.rossdawsonblog.com
Humans are social
How business really works
A brief history of social media 2009 2008 2007 2006 2005 2004 Facebook opened to public Twitter takes off at SXSW YouTube founded Facebook has >300m users Twitter growing >1000% pa 5 million blogs launched (doubling every 5 months) LinkedIn has 500K members “ Enterprise 2.0” coined Delicious founder leaves day job Flickr hosts >4 billion images
Using social media for sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New ways of connecting
Balancing benefits and risks Benefits Risks/ Concerns Risks of NOT using social tools Productivity and efficiency Productivity loss Reduced competitiveness Staff engagement Loss of control Harder to attract talented staff Knowledge access Information reliability Fragmentation of information Reputation as leader Reputational damage Unauthorized use of web tools
 
Taking action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The rise of the reputation economy
Create the future of sales! For free book chapters, videos and resources: www.rossdawsonblog.com

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Keynote: The Future of Sales is Social

  • 1. The Future of Sales Is Social Ross Dawson Chairman, Advanced Human Technologies Author, Living Networks and Implementing Enterprise 2.0 www.rossdawsonblog.com
  • 4. A brief history of social media 2009 2008 2007 2006 2005 2004 Facebook opened to public Twitter takes off at SXSW YouTube founded Facebook has >300m users Twitter growing >1000% pa 5 million blogs launched (doubling every 5 months) LinkedIn has 500K members “ Enterprise 2.0” coined Delicious founder leaves day job Flickr hosts >4 billion images
  • 5.
  • 6. New ways of connecting
  • 7. Balancing benefits and risks Benefits Risks/ Concerns Risks of NOT using social tools Productivity and efficiency Productivity loss Reduced competitiveness Staff engagement Loss of control Harder to attract talented staff Knowledge access Information reliability Fragmentation of information Reputation as leader Reputational damage Unauthorized use of web tools
  • 8.  
  • 9.
  • 10. The rise of the reputation economy
  • 11. Create the future of sales! For free book chapters, videos and resources: www.rossdawsonblog.com