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Map of the Decade: 2010s

                           augmented           reputation          global
individuals                 humans              economy            talent
                                                                                 business



              technology
                                            haves and            organizations        economic
               awakens
                                            have nots             to networks        power shift


society
                     everything                                    bio           demographic
                       media                   collective         destiny          crunch
                                              intelligence



           culture
          jamming                 climate                               energy      government
                                  clashes               planet          switch
Map of the Decade: 2010s
                              augmented human
                              More than ever before, we can transcend our human
                              abilities. Traditional memory aids are supplemented
                              by augmented reality glasses or contact lenses,
                              thought interfaces allow us to control machines,
           augmented
                              exoskeletons give us superhuman power. Machines
            humans            will not take over humanity… because they will be us.



 technology
                                          organizations
  awakens
                                           to networks




                                               bio
                                              destiny




 individuals       business      government             planet   society
Map of the Decade: 2010s
                                 bio destiny
               augmented         Now that biological and genomic technologies are
                humans           largely driven by information technologies, they are
                                 on the same exponential trajectory. Medicines
                                 personalized to the individual, genetic modification
  technology                     of our children, drugs to increase intelligence, and
   awakens                       life extension will all become commonplace.



                                                 bio           demographic
                                                destiny          crunch




                                                      energy
                                                      switch




 individuals          business     government        planet       society
Map of the Decade: 2010s
 climate clashes
 The divide between believers and
 dis-believers in climate change and
 the necessity for action is increasing.
 Beyond that, views on the potential                    haves and
 of planetary engineering will cut to                   have nots
 the heart of the divide on faith in or
 fear of technology, Whatever the
 meteorological data that emerges, it
 will tear us apart.


                             culture
                            jamming           climate                         energy
                                              clashes                         switch




 individuals     business        government       planet            society
Map of the Decade: 2010s

                                  reputation     global
                                   economy       talent




      technology
       awakens
                                                 collective intelligence
                                                 In a world of infinite information
                                                 and diversity of opinion we will not
             everything
               media              collective     drown, but harness our dormant
                                 intelligence    potential to be more together than
                                                 we are individually. Crowdsourcing
   culture                                       platforms and aggregators of
  jamming                                        insight will be part of the planks
                                                 that create the reality of a global
                                                 brain, expressing our destiny.


 individuals          business      government   planet       society
Map of the Decade: 2010s

                                                     culture jamming
                                                     Remix culture will surge, with
                                                     everybody taking and jamming up
                                    haves and
                                    have nots        slices of everything and anything
                                                     to express themselves, while
                                                     intellectual property law fails to
             everything
                                                     keep pace. Every culture on the
               media                   collective    planet will reach everywhere –
                                      intelligence
                                                     the only culture we will know is
                                                     a global mashed-up emergent
   culture
                          climate                    culture that changes by the minute.
  jamming
                          clashes




 individuals          business          government   planet      society
Map of the Decade: 2010s


                                  haves and       organizations                 economic
                                  have nots        to networks                 power shift




                                                        bio                demographic
demographic crunch                                     destiny               crunch

Many developed nations will start hitting
the wall in their ability to support their
elderly. The contrast with the rapid
growth of developing nations will bring
into focus the turn in economic fortunes.
The inevitable result is mass migration,
licit or illicit.




 individuals     business      government     planet             society
Map of the Decade: 2010s

                                haves and          organizations            economic
                                have nots           to networks            power shift




                                                                       demographic
economic power shift                                                     crunch

The sheer weight of China’s burgeoning economy
together with India’s rise will change the
business world’s center of gravity. The Far East          energy
                                                          switch
will fund the continued profligate spending of
the West. The weightless economy based on
innovation, media, and professional services
will dominate growth.




 individuals    business      government       planet        society
Map of the Decade: 2010s

  energy switch
   The way we use energy will change faster
   than ever before in human history.
   Renewable energy sources, electric cars,                                   economic
   and strict energy accounting, driven in                                   power shift

   part by carbon taxes on fossil fuels, will
   transform transportation and large
   chunks of the economy, faster than we                  bio
                                                         destiny
   currently imagine.


                            climate                            energy
                            clashes                            switch




 individuals     business        government     planet             society
Map of the Decade: 2010s

                                   reputation
                                    economy         everything media
                                                    What we knew as media
                                                    has exploded far beyond its
           technology
                                                    traditional boundaries to
            awakens
                                                    encompass most social
                                                    activity, how organizations
                                                    function, and indeed the
                 everything
                                   collective
                                                    creation of almost all
                   media
                                  intelligence      economic value. Even as
                                                    newspaper extinction
       culture                                      proceeds apace, the best
      jamming                                       media operators will thrive.




 individuals          business   government      planet      society
Map of the Decade: 2010s

global talent
Talent is everywhere. As organizations
shift to networks, transcending                 reputation                global
workplaces, success will be driven by            economy                  talent

how well they can attract the most
talented, those who can choose where,
how, and why they work. Real-time
                                             haves and                  organizations
translation software will enable true        have nots                   to networks
multi-cultural teams. Wealth will flow
to the talented, wherever they are.

                                                collective
                                               intelligence




 individuals    business       government   planet            society
Map of the Decade: 2010s
haves and have nots
Across communities,
nations, and the world, there                reputation              global
is a keen risk of increasing                  economy                talent
separation between those
who have access to
technology, tools, and basic
needs, and those who do                   haves and                organizations        economic
                                          have nots                 to networks        power shift
not. This is not inevitable.
However it will require
concerted action around the
world to avoid an increasing                                                       demographic
                                                                                     crunch
schism between us.


                culture
               jamming          climate
                                clashes




 individuals         business     government              planet         society
Map of the Decade: 2010s
                  augmented                        global
                   humans                          talent




                              haves and          organizations              economic
                              have nots           to networks              power shift



organizations to networks
                                                                      demographic
                                                                        crunch
By the end of this decade close to half the workforce
will be working independently, often across national
boundaries. Companies will function on social
networks and gaming platforms, professionals will
work for many clients, and many of today’s
companies will be supplanted by networks of experts.



 individuals    business      government       planet            society
Map of the Decade: 2010s

                            reputation          global
                             economy            talent




                      haves and                 reputation economy
                      have nots
                                                Emerging measures of reputation will
                                                shape business and society, providing
    everything                                  increasingly accurate views of the
                         collective
      media
                        intelligence
                                                trustworthiness of individuals and
                                                companies. They will enable far more
                                                efficient business, make dating easier,
                                                help to filter information overload, and
                                                allow no space for the dodgy to hide.



 individuals     business          government            planet   society
Map of the Decade: 2010s

                                        technology awakens
                                        The 2002 book Living Networks described how
               augmented                the rise of a hyperconnected world is literally
                humans                  bringing to life the networks that connect us.
                                        Soon a profusion of billions of richly connected
                                        devices will together manifest behaviors
    technology
                                        beyond all expectations, evolving themselves
     awakens                            and seeking beauty.



        everything                                   bio
          media                  collective         destiny
                                intelligence




 individuals         business        government        planet      society
• Long-term strategy           • Futurist
• Scenario planning            • Keynote speaker
• Stimulus for innovation      • Strategy advisor
• Thought leadership content   • Author




futureexploration.net          rossdawson.com

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14 ExaTrends of the Decade

  • 1. Map of the Decade: 2010s augmented reputation global individuals humans economy talent business technology haves and organizations economic awakens have nots to networks power shift society everything bio demographic media collective destiny crunch intelligence culture jamming climate energy government clashes planet switch
  • 2. Map of the Decade: 2010s augmented human More than ever before, we can transcend our human abilities. Traditional memory aids are supplemented by augmented reality glasses or contact lenses, thought interfaces allow us to control machines, augmented exoskeletons give us superhuman power. Machines humans will not take over humanity… because they will be us. technology organizations awakens to networks bio destiny individuals business government planet society
  • 3. Map of the Decade: 2010s bio destiny augmented Now that biological and genomic technologies are humans largely driven by information technologies, they are on the same exponential trajectory. Medicines personalized to the individual, genetic modification technology of our children, drugs to increase intelligence, and awakens life extension will all become commonplace. bio demographic destiny crunch energy switch individuals business government planet society
  • 4. Map of the Decade: 2010s climate clashes The divide between believers and dis-believers in climate change and the necessity for action is increasing. Beyond that, views on the potential haves and of planetary engineering will cut to have nots the heart of the divide on faith in or fear of technology, Whatever the meteorological data that emerges, it will tear us apart. culture jamming climate energy clashes switch individuals business government planet society
  • 5. Map of the Decade: 2010s reputation global economy talent technology awakens collective intelligence In a world of infinite information and diversity of opinion we will not everything media collective drown, but harness our dormant intelligence potential to be more together than we are individually. Crowdsourcing culture platforms and aggregators of jamming insight will be part of the planks that create the reality of a global brain, expressing our destiny. individuals business government planet society
  • 6. Map of the Decade: 2010s culture jamming Remix culture will surge, with everybody taking and jamming up haves and have nots slices of everything and anything to express themselves, while intellectual property law fails to everything keep pace. Every culture on the media collective planet will reach everywhere – intelligence the only culture we will know is a global mashed-up emergent culture climate culture that changes by the minute. jamming clashes individuals business government planet society
  • 7. Map of the Decade: 2010s haves and organizations economic have nots to networks power shift bio demographic demographic crunch destiny crunch Many developed nations will start hitting the wall in their ability to support their elderly. The contrast with the rapid growth of developing nations will bring into focus the turn in economic fortunes. The inevitable result is mass migration, licit or illicit. individuals business government planet society
  • 8. Map of the Decade: 2010s haves and organizations economic have nots to networks power shift demographic economic power shift crunch The sheer weight of China’s burgeoning economy together with India’s rise will change the business world’s center of gravity. The Far East energy switch will fund the continued profligate spending of the West. The weightless economy based on innovation, media, and professional services will dominate growth. individuals business government planet society
  • 9. Map of the Decade: 2010s energy switch The way we use energy will change faster than ever before in human history. Renewable energy sources, electric cars, economic and strict energy accounting, driven in power shift part by carbon taxes on fossil fuels, will transform transportation and large chunks of the economy, faster than we bio destiny currently imagine. climate energy clashes switch individuals business government planet society
  • 10. Map of the Decade: 2010s reputation economy everything media What we knew as media has exploded far beyond its technology traditional boundaries to awakens encompass most social activity, how organizations function, and indeed the everything collective creation of almost all media intelligence economic value. Even as newspaper extinction culture proceeds apace, the best jamming media operators will thrive. individuals business government planet society
  • 11. Map of the Decade: 2010s global talent Talent is everywhere. As organizations shift to networks, transcending reputation global workplaces, success will be driven by economy talent how well they can attract the most talented, those who can choose where, how, and why they work. Real-time haves and organizations translation software will enable true have nots to networks multi-cultural teams. Wealth will flow to the talented, wherever they are. collective intelligence individuals business government planet society
  • 12. Map of the Decade: 2010s haves and have nots Across communities, nations, and the world, there reputation global is a keen risk of increasing economy talent separation between those who have access to technology, tools, and basic needs, and those who do haves and organizations economic have nots to networks power shift not. This is not inevitable. However it will require concerted action around the world to avoid an increasing demographic crunch schism between us. culture jamming climate clashes individuals business government planet society
  • 13. Map of the Decade: 2010s augmented global humans talent haves and organizations economic have nots to networks power shift organizations to networks demographic crunch By the end of this decade close to half the workforce will be working independently, often across national boundaries. Companies will function on social networks and gaming platforms, professionals will work for many clients, and many of today’s companies will be supplanted by networks of experts. individuals business government planet society
  • 14. Map of the Decade: 2010s reputation global economy talent haves and reputation economy have nots Emerging measures of reputation will shape business and society, providing everything increasingly accurate views of the collective media intelligence trustworthiness of individuals and companies. They will enable far more efficient business, make dating easier, help to filter information overload, and allow no space for the dodgy to hide. individuals business government planet society
  • 15. Map of the Decade: 2010s technology awakens The 2002 book Living Networks described how augmented the rise of a hyperconnected world is literally humans bringing to life the networks that connect us. Soon a profusion of billions of richly connected devices will together manifest behaviors technology beyond all expectations, evolving themselves awakens and seeking beauty. everything bio media collective destiny intelligence individuals business government planet society
  • 16. • Long-term strategy • Futurist • Scenario planning • Keynote speaker • Stimulus for innovation • Strategy advisor • Thought leadership content • Author futureexploration.net rossdawson.com