Analysis of a list of Corporate Social Strategists and how they use SlideShare

1. Corporate Social Strategists on SlideShare Ross Mayfield VP Business Development

2. Jeremiah’s List Jeremiah Owyang keeps an annual list of Corporate Social Strategists on the Buy/Brand side Marshall Kirkpatrick of ReadWriteWebanalyzed their Twitter usage Here we analyze their SlideShare usage

3. What are they sharing? Top tags on Corporate Social Strategist content, 2006-2011

4. First 5 When did they join SlideShare? Nial Cook, Hill & Knowlton 10/4/06 Philippe Borremanns, Van Marcke Group 10/4/06 Craig Cmehil, SAP 10/5/06 Alan Lepofsky, IBM 10/5/06 Scott Monty, Ford 3/25/07 Early adopters: Most joined in 2008 Meanwhile, SlideShare grew from 35 to 45 million unique visitors/mo in the last 6 months Last 5 Fran Sansalone, Thomspon Reuters 8/14/10 Erin Macartney, PAMF 8/4/10 Keith Boswell 7/28/10 Zoya Fallah, Cisco 6/29/10 Christine Morrison, Intuit 6/2/10

5. Top 5 Presentations By Corporate Social Strategists

6. Social Media Strategy #1 Most Viewed presentation by Corporate Social Strategist http://www.slideshare.net/vaninadelobelle/social-media-strategy-392440 VaninaDelobelle Sears E-commerce Product Management #1

7. Social Networking Statistics And Trends #2 Most Viewed presentation by a Corporate Social Strategist http://www.slideshare.net/onehalfamazing/social-networking-statistics-and-trends-presentation Bob Hazlett One Half Amazing #2

8. Building a Community with Social Media and Web 2.0, Cisco Case Study #3 Most Viewed presentation by a Corporate Social Strategist http://www.slideshare.net/lasandra5/leveraging-social-media-and-web-20-in-a-product-launch LaSandra Brill Cisco Social Media Manager #3

9. The e-commerce models #4 Most Viewed presentation by Corporate Social Strategist http://www.slideshare.net/vaninadelobelle/the-ecommerce-models VaninaDelobelle Sears E-commerce Product Management #4

10. “Oracle in the Cloud”AWS Webinar #5 Most Viewed presentation by Corporate Social Strategist http://www.slideshare.net/JustinKestelyn/oracle-in-the-cloud-aws-webinar-presentation Justin Kestelyn Oracle Technology Network #5

11. Top 10 Presentations by Views 105,888 Social Media Strategy 80,111 Social Networking Statistics And Trends 35,077Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study 30,026 The e-commerce models 25,119 "Oracle in the Cloud" AWS Webinar 20,368 The impact of corporate culture on enterprise social media 20,238 360-degree Marketing 17,330 Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009] 15,942 Dave Knox - IEG 2008 Presentation on Youth Marketing 10,125 2009 Marketing Quotes

12. Corporate Social StrategistsUsage Metrics

13. Here Comes the Power Laws Blog post: Power law of participation, 2006

14. The Core Contribution Metric Uploads to SlideShare LeeAase108 skwilder31 OSUSquire23 vaninadelobelle23 rickmans22 Obviously, top uploaders also found in top views list Many strategists still in view-only mode

15. Most Followed Followers on SlideShare ConversationAgent 341 scottmonty264 vaninadelobelle186 rickmans114 LeeAase101 Followers help content go viral and help increase the odds content will be featured on the SlideShare homepage

16. Following the Most Following on SlideShare rickmans112 vaninadelobelle91 zenaweist53 maverickwoman38 kburbary31 Following others is a core SlideShare community activity Subscribing to other people or companies a sign of engagement

17. Lower Threshold Participation The leaderboards for low-threshold for participation actions are similar Shares (Twitter, Facebook, email, etc) and Favorites are one-click actions Comments have a higher threshold, and definitively less active than sharing actions Shares, Favorites & Comments Shares Top 5s

18. Most Views of their content Views on SlideShare vaninadelobelle 234350 LeeAase127256 onehalfamazing87056 scottmonty62773 ConversationAgent60135 vaninadelobelle13548 LeeAase9748 adamclyde7113 scottmonty6370 JustinKestelyn6074 Most Embed Views of their content

19. Advice for Social Strategists Only 43% of you added SlideShare to your LinkedIn profile Share documents and videos Make more use of embeds Try Zipcast Have you company Go Pro and get a Channel like this Build a SlideShare Network like IBM or Dell

20. Questions? @ross on twitter ross@slideshare.com