1. What is a music
Video?

2. Purpose
• They are intended to advertise a song and
the artist. Initially when they first became
popular it was a very important part of
promotion.

3. What is included in it?
• Often music video’s include performance
scenes, dancing, editing to the beat and a
narrative that follows the lyrics.
• HOWEVER music video’s have a desire to
be memorable due to their purpose which
means therefore that they don’t always stick
to conventions. Some have no narrative and
others don’t stick to generic conventions
(some heavily use genre though)

4. Typical Music Videos
• Include: Exotic locations

5. Typical Music Videos
• Include: Night clubs

6. Typical Music Videos
• Include: Iconic locations

7. Typical Music Videos
• Include: atmospheric locations

8. Where are they found?
• In modern life there are numerous music
channels on which are dedicated to mostly
playing music videos.
• They can also be found online public video
players such as you-tube. They can often be
found on band websites.

9. The History of Music
Video’s
• The beginnings of music videos-Spooney
Melodies in 1930 comprised of music with
animations

10. The History of Music
Video’s
• As was Kompostion in Blau 1935

11. The History of Music
Video’s
• Bob Dylan’s Subterranean Homesick Blues
was considered the first "modern"
promotional film clip.

12. The History of Music
Video’s
• Music videos with the purpose of
advertising slowly began with the premiere
of Video Killed the Radio Star on MTV
1981.

13. The History of Music
Video’s
• Bohemian Rhapsody was considered at the
forefront of editing when it was released
and its success followed the popularity of
producing music videos for the release of
singles.