A presentation by Colin Byrne, CEO of Weber Shandwick, to a joint PRCA/Corp Comms Magazine conference in October 2009

1. October 2009 Emerging From The Recession Colin Byrne, CEO, UK & Europe, Weber Shandwick

4. “ These next few years are going to be the best yet” -Steve Ballmer, Chief Executive, Microsoft

5. “ A crisis is a terrible thing to waste” -Paul Romer, Stanford University

6. “ The marketer is the one who understands that the question isn't just ‘How do we make our year?’ but also, "How will we thrive in 2015?“ -Beth Comstock, Chief Marketing Officer & Senior VP, General Electric Source: Business Week Magazine US General Electric

11. Richard Watson: Future Files

13. Social media marketing

15. Source: Weber Shandwick Inline Research, 1,021 UK consumers 18+, August 2009 Note: Percentages shown are percentages of mentions of “very” and “somewhat influential”, not percentages of respondents Thinking about goods or services in general, how influential are each of the following sources in helping you make your purchasing decisions?

16. Around one in three UK consumers (31%) are interested in social media interaction with brands Q2. And to what extent do you agree or disagree with the following statements? Please select one answer per statement Source: Weber Shandwick Inline Research, 1,021 UK consumers 18+, August 2009 Total Agree 31% 43% I am interested in interacting with my favourite brands through social networking websites (such as Facebook, MySpace, Bebo etc.) I often don’t believe what I read in online user reviews, forums and social networking sites until I have checked the facts in the mainstream traditional media e.g. newspapers and magazines

19. Risky Business: Reputations Online

20. Risky Business: Reputations Online

21. CSR: Green & Black’s

22. CSR: Innocent Drinks

23. CSR & Sustainable Development