5. Social Media Landscape in
IT Industry
Social media has allowed people to communicate
information through the means of technology.
The information technology industry has set the landscape
for social media to be an easy means of
telecommunication.
Telecommunications has allows people to reach Millions of
people using social networking.
6. Opportunities
and Benefits
Save Money Better communication
with clients
Marketing and
Advertising Build a reputation
Growth in business
Promotion
Better customer service
Reach Targeted
Audiences Capability to reach the
masses
Branding
7. Conclusion
If Northwestern Technologies decided to use social media into
their marketing mix, you will see a lot of benefits to your
company, including a better company
brand, reputation, better customer service. Overall this
marketing plan will give you a bigger clients base, a better
reputation, and can provide a growth in business, and
increase revenue.
8. Work Cited:
Bradley, Anthony J., and Mark P. McDonald. "The True So-What of Social Media -
Anthony J. Bradley and Mark P. McDonald - Harvard Business Review." HBR
Blog Network - Harvard Business Review. 10 Oct. 2011. Web. 20 Nov. 2011.
Barnes, Nora Ganim, and Justina Andonian. "The 2011 Fortune 500 and Social Media
Adoption: Have America's Largest Companies Reached a Social Media
Plateau?" UMD Web Site - UMass Dartmouth. UMass Dartmouth, 2011. Web.
20 Nov. 2011.
Notas do Editor
Hello Northern Technologies, my name is Rory Day and I’m the account manager for XYZ Advertising Agency. Today I’m going to present a presentation about social media and how it impacts businesses and corporations. I will explain the benefits of using social media and how it affects the way businesses reach new consumers, and build a better company brand with the public.
Web 2.0 has allowed small businesses and corporations take advantage of social media and networking. An emerge of enterprises using social media has created Enterprise 2.0(Bradley). This is and platform that allows not only consumers to use social media but also businesses as well. This is a great platform for communication or in the eyes of businesses, a marketing platform that has the capability to reach millions of users and or new consumers, build a loyal fan base or professional brand, and overall grow your business.
As you can see, some of the major fortune 500 companies have started using these social media tools. From your major corporations down to small businesses have started using social networking as a means of promotion, brand building, creating a loyal fan base surrounded around a business, and communicating with new consumers from across the world.
Through the years social networking has changed the way people communicate from around the world. These are some of the social networking tools used by both businesses and consumers. Facebook, Twitter, and LinkedIn are real popular in the corporate world as it allows business to create a profile, which allows them to connect with the masses of people online and build a good professional reputation with consumers.
The Information industry has set the landscape for people and businesses using social media. Northwestern Technologies can benefit from the information technology industry using social media as it is an easy means to telecommunications, and can reach the masses of people.
There are many ways Northwestern Technologies can benefits from social media. Social networking can save you money and it does not consume a lot of time. Social media is a great way for marketing and advertising and promotion at a lower cost rate. This gives you the capabity to reach a targeted audience target marketing. It gives you a platform to research your market and find your targeted audience. Using social media you in-turn build a better brand name for your company with your clients and grow you reputation. You will have better communication with your clients and provide them with better customer service. This new marketing tool has allowed many businesses to reach the masses of public with targeted marketing which overall allows for businesses to grow. Social networking will bring many benefits and opportunities to Northwestern Technologies.
