Life tracking & The Quantified Self
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Through today’s technologies, life tracking allows people to measure and monitor the activities in their daily lives, from eating and sleeping to exercising and shopping. View the video: http://youtu.be/pEpNTFU0C0o (via Havas Media Group) Life tracking systems include wearable computing – sensors, trackers and cameras embedded in shoes, wristbands, hats, clothing, etc. – and connected smart devices – mobile phones, monitors, home appliances and entertainment systems. Using these systems, one can measure, monitor and visualize performance; optimize daily activities to be healthier and more productive; make more informed purchase decisions; and manage social reputation.
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Life tracking & The Quantified Self
- 1. Life Tracking & the Quantified Self JANUARY 2013 Life Tracking & The Quantified Self | Rori DuBoff
- 2. Quantified Self • Tracking activities in your life, surrounding environments, and social networks to: • Measure, monitor and visualize your performance and progress • Optimize daily activities and behaviors (exercising, eating, sleeping, etc) to better enjoy life, be healthier and more productive • Make more informed purchase decisions • Manage and develop your social reputation • Life tracking systems include: • Wearable computing – sensors, trackers and cameras embedded into clothing, shoes, hats, wristbands, etc • Connected smart devices and mobile applications– mobile phones, monitors, home appliances, entertainment system Life Tracking: What is it? Life Tracking & The Quantified Self | Rori DuBoff 2
- 3. Measure your everyday movements and monitor your calories burned with an electronic bracelet and connected smartphone. Earn fuel points for reaching your goals, compare your athletic achievements with others like you, and share your success on Facebook or other social networks (Nike Fuelband) Improve your golf game on over 20,000 courses worldwide-right from your wrist or belt. A virtual caddy keeps track of your scorecards, clubs and key statistics, so you can view and share them with friends, and study rounds from the pros (Motorola, MOTOACTV) Life Tracking: Mastering your sport Life Tracking & The Quantified Self | Rori DuBoff 3
- 4. At night, measure and improve your sleep cycles. Wake up in the morning by a vibrating bracelet alarm. During the day, log-on to a web dashboard to track your steps, calories burned, and calories eaten. (Fit Bit) Life Tracking: Living healthier Monitor and control blood pressure by wrapping a device around your arm and plugging a chord into your phone to get your numbers. Get tips on improvements and share results with your doctor (Withings) Life Tracking & The Quantified Self | Rori DuBoff 4
- 5. Track moods and behaviors of kids or adults with autism. View daily patterns with a visual calendar and multi-item graphs. Share individual events or entire screens with your family members or doctor by using email or Twitter (Autism Tracker) Manage your diabetes from your phone; log in glucose numbers, carbohydrate consumption, insulin dosages, and health activities. Share data with caregivers and your doctor to get feedback. (Glucose Buddy, SkyHealth) Life Tracking: Managing conditions Life Tracking & The Quantified Self | Rori DuBoff 5
- 6. Keep track of everything you eat and drink and get rewards. Turn healthy living into a fun game. (Foodzy) Be more conscious of your eating habits by eating slower. If you east too fast your fork vibrates to alert you to slow down. (HAPIfork) Life Tracking: Eating better Life Tracking & The Quantified Self | Rori DuBoff 6
- 7. Keep track of the foods in your fridge - such as expiration dates so you can reorder fresh items. On your fridge door, also access customized recipes and offers based upon what food you buy. Monitor temperatures to keep your food as fresh as possible for as long as possible. (LG Smart Refrigerator) Unlock or lock your door from your mobile device. Share or restrict access to your home by other people, send notifications alerting when another user opens the door, such as your child returning home from school. (ADT Pulse) Life Tracking: Controlling your home Life Tracking & The Quantified Self | Rori DuBoff 7
- 8. Manage your money in real time: automatically organize your spending into categories—like rent, gas, clothes, coffee — and visually see where your money goes in easy-to-understand charts. (Mint) Track energy usage, fuel savings and your environmental contribution over time on your smartphone. Store and share data with other eco- friendly users online. (Greencharge) Life Tracking: Optimizing costs Life Tracking & The Quantified Self | Rori DuBoff 8
- 9. Track all of your social activity and accumulate points for your social influence score Based upon your Klout score, get access to special perks, products or experiences (Klout profile) Record and share your life story through Facebook timeline: daily actions, geo-tagged photos, likes, friendships, events (Facebook Timeline) Life Tracking: Managing social reputation Life Tracking & The Quantified Self | Rori DuBoff 9
- 10. • Sponsor brand challenges through events and programs that encourage people to take control of their own lives through ongoing tracking. • Data should be interactive, interesting and easy to understand (graphs, visuals) and share (forward, post, comment, embed, synchronize) • Let people compare their individual performance against the collective through measurements such as points earned, calories burned, miles run, money saved • Incentivize sharing of activities amongst friends and like-minded peers by rewarding most active participants through gamification strategies. • Provide real-time feedback and recommendations on how people can further make improvements in their daily trackable activities. • Connect with people around the emotional value of personal achievements • Life tracking categories to consider: living healthier, managing conditions, exercise training and competitive sports, home improvement, cost savings, educational training, and more sustainable or efficient living. Life Tracking: Opportunity Life Tracking & The Quantified Self | Rori DuBoff 10
- 11. • The total number of wearable devices with fitness and wellness applications will grow from 16.2 million in 2011 to 93 million in 2017; revenue from sports and wellness mobile apps will rise from $123 million in 2010 to $341 million in 2016 (ABI Research 2012) • 7 in 10 American adults are health self-trackers of some kind and 1 in 5 smartphone owners has a health application (Pew 2013) • 60% adults track weight, diet, or exercise: 34% track the data on paper, like in a notebook or journal, 21% use some form of technology to track their data • 34% of trackers think the practice affected a health decision, 40% say it led them to ask their doctor a new question or seek a second opinion, and 46% said it changed their overall approach to health. (Pew 2013) • By 2015, more than 50% of organizations will gamify their innovation processes. Gamification builds a narrative that engages players to participate and achieve the goals / tasks of the activity.(Gartner 2011) Life Tracking: Key Stats Life Tracking & The Quantified Self | Rori DuBoff 11
- 12. Western Europe & North America Leading in Smart Wearable Devices Source: Juniper Research Life Tracking & The Quantified Self | Rori DuBoff 12
Notas do Editor
- Image source: http://imonad.files.wordpress.com/2010/01/self-in-a-digital-mirror.jpg Social reach and influence; tastes and preferences; achievements; credibility and reputation; habits; expertise.
- http://www.geek.com/articles/gadgets/nike-fuelband-turns-your-physical-activity-into-fuel-20120120/ Nike+ FuelBand, a smart wristband that counts your physical activity in a proprietary form of points called Nike Fuel. The band, similar to a previous generation sold as the Nike+ SportBand, is a device that measures activity in steps or calories. The updated device adds the Fuel counter as well as a series of colored LEDs that measure the day’s physical activity level. Users set a goal in Fuel points and then try to engage themselves in enough activity (of any kind) to reach the goal. A sedentary day shows red lights and increasing activity lights up toward green as the Fuel counter approaches 100%. The device is as connected as one may expect: there’s an accompanying iOS app that can communicate with the wristband via Bluetooth, and there are also social network hooks to boast goals met on Facebook or Twitter. On the Web or on their phones, users can see their performance graphed out with visuals borrowed from the existing Nike+ product for runners. The FuelBand syncs with the Nike+ website (with the built-in USB) and also wirelessly (using Bluetooth) to a free iPhone app.
- http://www.geek.com/articles/gadgets/nike-fuelband-turns-your-physical-activity-into-fuel-20120120/ Nike+ FuelBand, a smart wristband that counts your physical activity in a proprietary form of points called Nike Fuel. The band, similar to a previous generation sold as the Nike+ SportBand, is a device that measures activity in steps or calories. The updated device adds the Fuel counter as well as a series of colored LEDs that measure the day’s physical activity level. Users set a goal in Fuel points and then try to engage themselves in enough activity (of any kind) to reach the goal. A sedentary day shows red lights and increasing activity lights up toward green as the Fuel counter approaches 100%. The device is as connected as one may expect: there’s an accompanying iOS app that can communicate with the wristband via Bluetooth, and there are also social network hooks to boast goals met on Facebook or Twitter. On the Web or on their phones, users can see their performance graphed out with visuals borrowed from the existing Nike+ product for runners. The FuelBand syncs with the Nike+ website (with the built-in USB) and also wirelessly (using Bluetooth) to a free iPhone app.
- http://www.geek.com/articles/gadgets/nike-fuelband-turns-your-physical-activity-into-fuel-20120120/ Nike+ FuelBand, a smart wristband that counts your physical activity in a proprietary form of points called Nike Fuel. The band, similar to a previous generation sold as the Nike+ SportBand, is a device that measures activity in steps or calories. The updated device adds the Fuel counter as well as a series of colored LEDs that measure the day’s physical activity level. Users set a goal in Fuel points and then try to engage themselves in enough activity (of any kind) to reach the goal. A sedentary day shows red lights and increasing activity lights up toward green as the Fuel counter approaches 100%. The device is as connected as one may expect: there’s an accompanying iOS app that can communicate with the wristband via Bluetooth, and there are also social network hooks to boast goals met on Facebook or Twitter. On the Web or on their phones, users can see their performance graphed out with visuals borrowed from the existing Nike+ product for runners. The FuelBand syncs with the Nike+ website (with the built-in USB) and also wirelessly (using Bluetooth) to a free iPhone app.
- http://www.geek.com/articles/gadgets/nike-fuelband-turns-your-physical-activity-into-fuel-20120120/ Nike+ FuelBand, a smart wristband that counts your physical activity in a proprietary form of points called Nike Fuel. The band, similar to a previous generation sold as the Nike+ SportBand, is a device that measures activity in steps or calories. The updated device adds the Fuel counter as well as a series of colored LEDs that measure the day’s physical activity level. Users set a goal in Fuel points and then try to engage themselves in enough activity (of any kind) to reach the goal. A sedentary day shows red lights and increasing activity lights up toward green as the Fuel counter approaches 100%. The device is as connected as one may expect: there’s an accompanying iOS app that can communicate with the wristband via Bluetooth, and there are also social network hooks to boast goals met on Facebook or Twitter. On the Web or on their phones, users can see their performance graphed out with visuals borrowed from the existing Nike+ product for runners. The FuelBand syncs with the Nike+ website (with the built-in USB) and also wirelessly (using Bluetooth) to a free iPhone app.
- http://www.geek.com/articles/gadgets/nike-fuelband-turns-your-physical-activity-into-fuel-20120120/ Nike+ FuelBand, a smart wristband that counts your physical activity in a proprietary form of points called Nike Fuel. The band, similar to a previous generation sold as the Nike+ SportBand, is a device that measures activity in steps or calories. The updated device adds the Fuel counter as well as a series of colored LEDs that measure the day’s physical activity level. Users set a goal in Fuel points and then try to engage themselves in enough activity (of any kind) to reach the goal. A sedentary day shows red lights and increasing activity lights up toward green as the Fuel counter approaches 100%. The device is as connected as one may expect: there’s an accompanying iOS app that can communicate with the wristband via Bluetooth, and there are also social network hooks to boast goals met on Facebook or Twitter. On the Web or on their phones, users can see their performance graphed out with visuals borrowed from the existing Nike+ product for runners. The FuelBand syncs with the Nike+ website (with the built-in USB) and also wirelessly (using Bluetooth) to a free iPhone app.
- http://www.forbes.com/sites/davidmaris/2013/01/12/health-tracking-gizmos-for-the-new-year/
- http://techcrunch.com/2012/03/31/quantified-self-so-what/ nsight, Not Data, is the Key When it comes to productizing these solutions for consumers, it’s important for entrepreneurs to remember to package their offerings not as Analytics, Data or Tools, but instead to sell Insights from the numbers. That’s where I think Quantification can move away from just efficacy and become about taking control of your own life. The emotional value of that is what people pay for. People who embrace the trend of Life Tracking, identified by Contagious Magazine issue 29, capture valuable behavioral data about their actions, which companies in-turn make useful for the benefit and empowerment of individuals. With the ubiquity of mobile technology, social media, and instant Internet, people are voluntarily generating and collecting data about themselves, and becoming better equipped to change their behavior based on that information. By tracking their actions and results, consumers are able to make better-informed purchase decisions based on personal data analysis. This could change the way brands approach using research results in their communications. As individuals track data more it will provide a way for them to see the real costs and benefits of products and services not simply in monetary terms, but physiological, psychological, and beyond. In this way, actionable big data will help consumers make better choices and a better life.
- http://blogs.kqed.org/stateofhealth/2012/12/20/self-tracking-movement-meets-subscription-model/