3. +
Objectives
To investigate into iPhone users and non-
iPhone users
To generate comments from iPhone users
To investigate into future mobile device
preferences of non-iPhone users
5. +
Survey
An online questionnaire conducted by Qualtrics
14 questions in total, including multiple choices,
open-ended questions and ratings in scale
Sent out survey link through Whatsapp targeting
at smart phone users
Collection of data within 7 days
7. +
Charts & Analysis
Charts showing amount of personal income
> More than a
half of the
interviewees
earn 10k or
below a month.
> Around 30% of
them earn 10k to
20 k, only a small
group of people
earn 20k to 30k.
8. +
Charts & Analysis
People using iPhone
Among all
interviewees,
non-iPhone
users take up
a larger
portion.
13. +
Survey results
Reasons why people do not use iPhone
a) Too expensive
b) No spare battery
c) Screen is too small
d) Prefer other system, eg. Android
14. +
Conclusion
Apple, as one of the dominating brands of mobile devices, has
been generating generally satisfactory comments from its
users.
However, when compared with other brands like
Samsung, Nokia or HTC, ratings of iPhones drop
For example, a lot of people prefer Android system to Apple
system
People have many other favorable choices of mobile device
other than Apple iPhones
Therefore, the smart phone market around the world is still very
competitive