4 5 enhancing visibility seo [day 1-module 4- day2-module1]

Enhancing visibility: Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO

[object Object],[object Object],[object Object],[object Object],Agenda

Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forrester, 2011 “ Natural search brings 61% of website visitors ”

Search Engine Optimization (SEO) ,[object Object]

SEO success factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Domain name and SEF URLs ,[object Object],[object Object],[object Object],[object Object]

Meta tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword tag --------------------- Not relevant anymore Example

Meta tags Title Tag Description Tag Trigger to click!

Meta tags Trigger to click! Title Tag Description Tag

Add url / submit to Google ,[object Object],[object Object],[object Object],[object Object],[object Object]

Assignment 4b Meta Tags and submit to Google

Google Maps business listing – ‘ places ’

Headers and keyword rich content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword rich content Related services

Tool for keyword search ,[object Object]

Link structure ,[object Object],[object Object],[object Object],[object Object]

Alt tags Note: Picture title and description are equally important for SEO

XML site map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trip advisor, travel directories, blogs “ … 33% of leisure travelers changed their hotels based on what they read on blogs or other travel related community sites (Forrester Research)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Linking / Directories Centre for the Promotion of Imports from developing countries | March, 2011

301 Redirect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

301 Redirect ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluate your SEO ,[object Object],[object Object],[object Object]

And finally …. ,[object Object],[object Object],show show

4 5 enhancing visibility seo [day 1-module 4- day2-module1]

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (16)

Semelhante a 4 5 enhancing visibility seo [day 1-module 4- day2-module1]

Semelhante a 4 5 enhancing visibility seo [day 1-module 4- day2-module1] (20)

Mais de Rania Alahmad

Mais de Rania Alahmad (17)

Último

Último (20)

4 5 enhancing visibility seo [day 1-module 4- day2-module1]