This presentation is a primer for those in small business who want to understand Social Media - what it is, how it can be used to drive business and takes a look at some of the most popular tools today including blogging, Twitter and Facebook.

1. The Digital Wave:
Social Media for Small Business
Roohi Moolla
CEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
@roohimoolla

3. “The Social Web”
• Content
• Conversation
• Connection
• Community
• Convergence

5. New Social Web

6. #29
70,000,000

7. #11
75,000,000
+400%

8. #2
500,000,000
+400%

9. #3
200,000,000,000
per day

10. • Marketing
• Advertising
• Customer Service

12. Technology >
Digital Citizens >
Co-Creators…

14. How the Social Web Works

16. 4. Extend with Plugins
74,000 Followers

17. 929,712 Fans

20. Benefits
• Shared content
• Peer network
• Evangelist community
• Involved customers
• Automated processes
• New audiences
• Thought leadership
• Aggregate & Filter content
• Monitor brand real-time
• Trusted source

21. Join an existing community or
create a new one!!

24. Connection

27. Content - engages
Community - involves
Conversation - empowers
Connection - builds
Convergence - evolves
5 C’s of the Social Web

28. More Info: www.SocialBizNow.com
Info & How-To Social Media Portal for Small Biz
www.SocialBizWorld.com
Social Media Conference, Oct 22/23 - Wine Country, CA
The Digital Wave:
Social Media for Small Business
Thank You! Roohi Moolla
CEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
@roohimoolla