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WordPress Workshop Part 6: SEO Basics




                              Roohi Moolla
                                    CEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
                          Twitter: @roohimoolla



                                   SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




What is

   • Search Engine Optimization

   • More Visibility = More Traffic



                          SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




    •The “Golden Triangle”

        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Keywords

• On-Site
   •Visible/Invisible

• Off-Site
   •Backlinks
   •Social Channels
   •Content                     SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Visible
   •Title/Page Name
   • Description
   • Headings <h1>, <h2>…
   • Friendly URL
   • High-Value, Quality Content

                       SocialBizNow.com
WordPress Workshop Part 6: SEO Basics

Title




          SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Title tag




                    SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




    Page name




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




  Page name
        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




  Permalink
        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




 Custom Title Tag
        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Meta Description




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Description




                      SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Outbound Links

• Anchor Text

• Keyword Density


                 SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




               Density



Density




                  SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Avoid deep directory structures

• Easy Navigation

• Provide a User Sitemap

• Google XML Sitemap generator

                      SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




 Sitemap Plugin
        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Anchor Text best practices

• Heading tags

• Optimize Images

• rel = “nofollow”
                     SocialBizNow.com
WordPress Workshop Part 6: SEO Basics



Heading tags <h1>, <h2>…




                 SocialBizNow.com
WordPress Workshop Part 6: SEO Basics



Heading tags <h1>, <h2>…




                 SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Optimize images




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics


Image Title and Alt Text




                          SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Inbound Links & Anchor Text

• Link Locations (blogs, comments,
articles, directories, other websites etc.)

• Social links (Twitter, LinkedIn, Facebook,
YouTube, de.icio.us, Stumble Upon, Digg,
Reddit etc.)
                              SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




        Anchor Text




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Backlink from High Page Rank

• Recommendations

• Related/Reputable sites

                       SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




       External Sites
       •Articles
       •Blogs
       •Directories
       •Social

        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics



  External Links




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Google.com/adwords

• Google.com/maps

• Google Webmaster Tools

                 SocialBizNow.com
WordPress Workshop Part 6: SEO Basics



Keyword Tool




                       SocialBizNow.com
WordPress Workshop Part 6: SEO Basics


Keyword Tool




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Google Maps


                      SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




  Get found locally




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




      WebsiteGrader.com




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




     WordPress Site Stats




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics


More Info:
 www.SocialBizNow.com
 Info & How-To Social Media Portal for Small Biz



 www.SocialBizWorld.com
 Social Media Conference, Oct 22/23 - Wine Country, CA



                Thank You!
     Twitter: @roohimoolla
                                       SocialBizNow.com

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