1. Title:
4 Reasons Why Good Mortgage Lead Management Is Essential
Word Count:
420
Summary:
Lead management is one of the most important and time-consuming activities for companies. Despite the
issues many firms have in its implementation, good lead management can act as a significant competitive
advantage.
Keywords:
Management software, business software
Article Body:
Lead management is one of the most important and time-consuming activities for companies. Despite the
issues many firms have in its implementation, good lead management can act as a significant competitive
advantage. This has particular significance for lending companies where an experienced mortgage agent can
make good use of mortgage lead management tools in the following ways:
1.Increased conversion rates: Mortgage branches obtain mortgage leads from various sources such as
mortgage lead websites and marketing companies. These leads are pre-sorted to include prospects that
possess the right credentials and are more likely to buy a home. Following up on genuine leads increases the
conversion rate, helps to generate more referrals, and provides companies with more time to concentrate on
customer service. A good mortgage lead management system allows companies to close up to 20% more
leads than before.
2.Good leads do not get lost: In the absence of a good lead management system, genuine leads are apt to get
lost in the clutter that arises from obtaining leads in a haphazard manner. With a lead management system in
place, this does not happen as only genuine mortgage shoppers are included in the lead. The leads generated
can be differentiated in terms of zip codes, loans required, area codes, credit history, etc. Such cataloging of
the leads simplifies the follow-up and tracking of these leads. Thus, a good lead management system makes
it easy for companies to act on the leads while they are still hot. It helps companies to allocate their
resources more efficiently for the purpose of converting leads into business.
3.Better response time: A swift response to queries from prospects helps to not only resolve their doubts but
can also prevent them from looking elsewhere. Good mortgage lead management enables collection of leads
for various services. These leads are gathered at a central location where they can be easily accessed by all
employees who can study the information and contact the leads quickly. The database of information

2. provided by a mortgage lead management system can be easily updated, and future queries by prospects can
also be handled with ease.
4.Better security: A good lead management system offers security for mortgage companies as well the
prospective clients by providing access only to qualified employees. This is of significance to prospects who
part with valuable information in their dealing with the mortgage companies.
Thus, implementation of a good mortgage lead management system enables better customer service and data
security for the prospect, and higher efficiency and profits for the mortgage firm.
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