Growing Importance of Mobile Websites

Mobile Websites 131 White Paper

Presented by

The growning importance of the mobile web for attracting new customers

The growing importance of the mobile web for
attracting new customers

More Downloads: http://www.cyberoptik.net/downloads.html

November 20 2013 | Version 1.0

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Congratulations!
You’ve made a smart decision in downloading our Mobile Website Whitepaper.
This whitepaper will educate you on what mobile websites are and why you should have one, even if you
already have a standard website.
We want to help your business expand and grow, so if you have any questions as you read through this
document, make a note and feel free to give me a call directly.
We would love to be your resource for anything website-related.
Ron Johnson and the CyberOptik Team
Main: (630) 296-6932 | Direct: (630) 533-3752
Email: ron@cyberoptik.net
Website: www.cyberoptik.net
LinkedIn: linkedin.com/in/ronjohnson



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Table of Contents
4.

What Exactly is a Mobile Website?

7.

Key Features of a Mobile Website

11. Why Every Business Needs a Mobile Website
14. Why Mobile Websites Can Boost Your ROI
17. Why Not Having a Mobile Website is Costing You Customers
20. 15 Reasons a Mobile Site Should Be Your #1 Priority
21. Visibility
23. So, what now?



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What Exactly is a Mobile Website?
Professionals predict by 2015, Internet users will rely more on mobile access to perform
searches, access websites, and check email as opposed to the traditional methods of
going online via a computer.
Of course, with smaller screens and limited capabilities,
people need an easy way to view content from portable
devices, which in turn is how mobile websites came about.
A mobile website is a website that is utilized via
smartphones and portable tablets. Mobile websites are
condensed versions of traditional websites, which makes
it easier for mobiles users to access and navigate sites
more quickly.



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For small business owners, it is imperative to have a mobile website as most consumers are
now accessing the web via their mobile devices.
* As previously stated, a mobile website is a smaller version of your traditional business website. People who
are using smartphones or portable tablets can perform an internet search for your type of product or service
and land on your website. This is why it is so critical that your company has a mobile-friendly version of your
website.
* Mobile website users cannot rely on a mouse to maneuver through
information. Users either use a touchscreen or cellphone keys to
browse and type. Most people have accidentally touched something
while browsing that they didn't mean to. A mobile website makes it
simple to get back to their intended destination.
* Instead of intricate designs and heavy graphics, mobile websites
are designed to provide relevant information over everything else.
This in turn helps people on-the-go find the information they need quickly.



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* Mobile websites should be designed to mesh with your traditional website, while only providing the
information mobile users need. For example, there may be information more relevant to mobile users that
wouldn't apply to traditional websites visitors, such as a phone number, directions, or specific information
about your product or service.
* Mobile websites open up an entire new way of marketing. Several different marketing avenues are available
on mobile websites, such as mobile coupons and deals, check-ins, and more.
Smartphones are being used by more and more people, and these numbers are expected to grow. Having a
mobile website is crucial for business owners as more and more people are starting to use their smartphones
to browse the Internet.



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Key Features of a Mobile Website
Mobile Internet is one of the fastest-growing platforms ever. As a result, a multitude of
business mobile websites are springing up as savvy business owners start to realize
where most of their target audience is spending their time.
Mobile websites open up an entire new way of marketing. Several different marketing avenues are available on
mobile websites, such as mobile coupons and deals, check-ins, and more.
From product information to searching for a local plumber, people are using their phones more often than ever.
However, in order to have an effective mobile website, there are several key features that should be
implemented that will help ensure that consumers are more likely to become paying customers:



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Simplicity
* Trimmed down mobile website layouts allow the loading process to go much faster. Since cellphones are
slower than laptops and desktop computers, this is imperative.
* Mobile websites make it simple for consumers to call and/or email your business with a simple tap on a
touchscreen or cellphone button.
* Mobile websites can also be integrated into mobile maps, making it easier for people to locate your business.
* SMS and text messages can be integrated with your mobile website, making it easier for you to build a list of
targeted leads and customers.

Social Media
* Social Media is one of the top-ranked activities for mobile users. Mobile and social media go hand-in-hand.



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* A mobile website can be easily integrated with your own social media business accounts to help you more
actively engage with your mobile customers.
* Mobile users will have a way to share your mobile website with the masses via the major social media
networks such as Facebook and Twitter.

Action-Based
* While on the go, mobile consumers are usually looking for specific information about a business. The beauty
in this is that half of them are likely to take some type of action as far as contacting or visiting the business
within 24hrs.
* Mobile websites are created in a way to help move this conversion process along as quickly as possible; such
as making your contact details as prominent as possible and including a strong call to action.



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Mobile Coupons and Deals
* Mobile coupons and deals are more easily controlled via a mobile website through redemption
tracking.
* Users can have the option to have a coupon or special emailed, shared via social networks, or
saved to their cellphone.
* There are several tools available to help mobile sites schedule coupon start dates, expiration
dates, and new promotions.



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Why Every Business Needs a Mobile Website
By 2015, experts suggest that more people will use mobile and other portable devices to
go online more than laptops and desktop computers.
There are already millions of consumers who rely on mobile Internet access to research new products, locate
new businesses, and purchase new products and services.
In this day and age, it’s imperative for companies to have a mobile website that consumers can utilize. The
most common and most important reasons every business should have a mobile website include:
* Today is consumers are completely different from consumers in any other time period. Not too long ago,
people used to have to flip through a phone book, watch a television commercial, or wait for weekly
advertisements to get product and service information.



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Those days are completely gone thanks to the emergence of smartphones and mobile tablets. Consumers
today seek business and product information online, and more and more are turning to their cellphones while
on the go. Trying to access a traditional website that has not been mobile optimized is frustrating to mobile
users because the pages load a lot slower and it’s hard to find the information they need.
* Mobile users almost always carry their phones with them. For spur of the moment purchasing decisions,
consumers may rely on mobile Internet. In fact, spontaneous purchases these days are made, in many
instances, via smartphones. Having a mobile website in place will ensure that all mobile users have a way to
access your business with ease.
* Many consumers have stated that a great mobile website will make them more inclined to purchase from a
business. If a website is too difficult to utilize on a mobile device, consumers will move on to another site that
affords them more options; a competitor’s site.
* Traditional websites that use Flash will usually not be available to cellphone users. People will typically get a
message that either they need to install Flash or that Flash isn’t supported on their mobile device.



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As you can see, not having a mobile-friendly website causes a lot of roadblocks when it comes to connecting
with more potential customers, as well as existing customers.
Optimizing your company website for mobile has never been more important than it is today; and it’s not too
late to start. Do yourself AND your target audience a favor by mobilizing your website as soon as possible.



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Why Mobile Websites Can Boost Your ROI
These days, it’s absolutely essential for local businesses to have a mobile website. Yet,
understandably, business owners may wonder if the return on investment (ROI) is
worth it and better, yet, will a mobile website help boost ROI. Not only is a mobile
website important for the success of your business, but it can certainly boost your ROI:

* Click to Call: Mobile websites provide a simple way for consumers to tap a button or screen and have their call
connected to a business. The convenience alone has helped a multitude of companies gain new business.
* Shopping at Any Time, Any Hour: One of the best benefits for consumers is that a mobile website allows
them to shop any time, any place, and anywhere. With so many people on the go, this is important to feature
to offer. Round-the-clock shopping of course, gives local businesses the opportunity to reach more potential
customers.



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* Mobile websites can be developed to accommodate any type of device that has an Internet connection, from
Blackberries, iPhones, Android-based smartphones, and more. Subsequently, this allows everyone the ability
to access a mobile website that is user-friendly according to a device’s dimensions and capabilities.
* Faster Loading Times: Mobile websites are designed to load much quicker than traditional websites on
mobile devices. With faster load times, not only are people twice as likely to stay on a mobile website to seek
information, but they are also like to become return users. Furthermore, optimized mobile websites increase
the chances of customers referring others to your business.
* Consumer Smartphone Habits: Smartphone usage is not a fad, and its use is expected to continue to grow.
Within the next few years, seeking information online via mobile devices will eclipse online searches performed
any other way.
More than half of all smartphone users have shopped online, found business information, located store
addresses, and researched products via mobile websites. Many of these smartphone users have gone on to
make purchases in-store after utilizing an enhanced mobile website. In addition, the average smartphone user
spends at least one hour per day using their phone. A good majority of this time is spent visiting websites.



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* Location-targeted Mobile Promotions and Deals: Mobile websites can be customized in order to target
consumers based upon location. Built-in GPS placed on mobile sites, the ability to connect while in-store, and
location-based coupons are among a few ways to target local customers, which in turn can boost your ROI
significantly.

Source: Experian: Americans Spend 58 Minutes a Day on Their Smartphones:
http://www.experian.com/blogs/marketing-forward/2013/05/28/americans-spend-58-minutes-a-day-on-theirsmartphones/?WT.srch=PR_EMS_smartphones_052813_press



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Why Not Having a Mobile Website is Costing
You Customers
With millions of consumers now turning to their smartphones and portable tablets for product
purchases, directions to businesses, and more, there has never been a better time for small companies
to create their own mobile website. In fact, not having a mobile website at this point in time runs the
risk of losing both current and potential customers.

Local Searches
According to the Local Search Association, one of the world’s largest print, digital, and social media trade
associations, the amount of local searches via cellphones and mobile tablets quadrupled in 2012 alone. By the
end of 2013, this number is expected to be even higher.



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When people utilize their mobile devices to perform local searches, they are typically looking for quick results
for their intent, whether it be finding directions to a local business or researching a new product or service
before purchasing. If you don’t have a mobile site that’s optimized to be viewer-friendly for consumers, there
is a great likelihood that they will continue their local search to a company that does.

Problem Websites
Although mobile users may find your traditional website when performing a search, they’ll more than likely
experience slow load times and heavy graphics that aren’t designed for mobile viewing. In addition, if you have
Flash on your business website, they may not be able to view your site at all from a mobile device.
Again, consumers will probably seek out another local business that has a mobile website that’s easier to load
and view. In fact, at least 72% of all mobile users have stated that they place a lot of importance in their
purchasing decisions on mobile-friendly websites that allows them to quickly seek what they are looking for.
Furthermore, most consumers don’t return to websites that are problematic.



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The Future of Local Searches
Local search from mobile devices is expected to continue to grow at astonishing rates in the coming years.
While it is still important to have a traditional business website, every business must now focus on ways to
accommodate the way millions of consumers are now seeking business information; via mobile devices.
With such an exponential growth in smartphone users, it would be unfortunate for your business to not have a
site that allows people to easily find your company details while using their preferred device. Not having a
mobile-friendly website is like literally letting profits slip through your fingertips.



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20


Visibility
After you’ve built your mobile site, you’ll need to ensure that it can be found by
your target market.
Anyone visiting your website from their smartphone will automatically be forwarded to your mobile website.
This is beneficial because visitors will see the best layout right away — one that is optimized for a mobile
device and can be navigated easily.
Some website owners make it known on their standard site that they also have a mobile version available. This
informs visitors that they can also browse the website effectively on their mobile device.
You’ll also want to connect with your customers and let them know about your mobile website.



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Some ideas include…
o Sending out an email newsletter that “unveils” your new mobile site.
o Alerting your “fans” (via Facebook, Twitter, LinkedIn, etc.) about your new mobile site.
o Making a blog post about your new mobile website and asking for comments/feedback.
o Including a QR Code on the back of your business card that takes the user straight to your mobile site.
Of course, there are many other ways to market your mobile site. These are just a few to help you jumpstart
your marketing efforts.



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So, what now?
Act!
Hopefully you now understand why a mobile website is a good idea for your business.
If you have any questions, please feel free to give us a call at (630) 296-6932.
We would love to get a mobile website online for you – our pricing is reasonable and we will always put your
needs first.
Here’s to your success!
Ron Johnson and the CyberOptik Team
Main: (630) 296-6932 | Direct: (630) 533-3752
Email: ron@cyberoptik.net
Website: www.cyberoptik.net
LinkedIn: linkedin.com/in/ronjohnson



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About CyberOptik
CyberOptik is a full-service web design firm based in Elmhurst. We can help you with
your website, social media, web hosting, branding, mobile websites, SEO and much
more.
If you’d like professional help with your website needs, don’t be shy! Contact us today.

To download more free info about marketing
your business online, visit
www.cyberoptik.net/whitepapers



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