Watch my YouTube video for a walkthrough of Aweber list segmentation and automation: https://www.youtube.com/watch?v=NL0um-CFXU8 This document goes through several strategies for segmenting and automating your email autoresponders and email list. You'll see how to add subscribers to a master email list, you'll learn about how to include or exclude subscribers when sending out Aweber broadcast emails, and you'll see how you can "daisy chain" email autoresponders... plus there are some strategies to AUTOMATE your list segmentation based on link clicks and triggers.

1. From the question bag:
RONNIE NIJMEH
ron@plr.me • PLR.me
Do you create new lists for
each product in Aweber?
If so, do you also auto add
that new contact to your
general list?
Do you have other ways
you segment your lists?

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3. THE QUESTION...
his is a great question about list building and list segmentation. Do I
create a new list for each product that has its own landing
page?
Typically, yes. If products are unrelated, I typically create a separate sub-list
within AWeber.
Why? Because I want to know what people are buying so I can target
related offers to them.
If someone is buying, in my case, self-help licensed content, that’s going to be
very different than if they’re buying finance licensed content. We want to
segment those people.
If I have a self-help related offer I will target the self-help buyers, and if I have
a finance-related offer I would target the finance buyers.
Of course, if the topic is related, so let’s say you have Stress Volume 1,
Volume 2, Volume 3 and so on, those customers can be on the same list.
T
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4. WHAT ABOUT ADDING CLIENTS TO
A “MASTER LIST”?
Do I add the contacts to a main or general list?
Yes, I do. In fact, that can be done automatically with AWeber. Let me show
you how this works.
I have a master list in Aweber. You can see I have this setting:
“Subscribe to the master list when the subscriber scribes to,” any of
the other lists. I have a lot of automation rules here. This happens
automatically.
There are a couple of important notes about this...
First of all, this happens without requiring a double opt-in. When you
have this automation rule, as far as I know, there is no double opt-in required,
meaning...
...if they subscribe to the “plrlifetime” list as shown in the screenshot, they’re
automatically subscribed to the “master” list and they don’t have to
confirm their email address again. But you have to do this right away.
This automation rule only applies for new subscribers.
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5. The second important note is that Aweber counts email addresses
multiple times if they are on different lists.
Meaning... if the same person is on the 4 separate email lists, they are
counted as a subscriber four times.
So if you have a 500-subscriber limit, and you have 100 subscribers on
5 different lists each. That counts as 500 people.
It’s really frustrating and silly, right? But there isn’t much we can do, other
than politely asking Aweber to re-consider how they count subscribers. :)
It really should be based on the email address, not the number of lists that
they’re on, but just keep that in mind, because you may end up paying
more for your list for this segmentation.
HOW TO USE INCLUDE/EXCLUDE LISTS WHEN
SENDING AWEBER BROADCAST EMAILS
Here’s another trick. You don’t
necessarily need to have a master list,
because there is something you can do,
and I’ll show you an example.
When you broadcast emails in Aweber,
look for the “Include or Exclude Other
Lists” checkbox.
If you scroll down, you can actually
include or exclude lists. You’ll see all
the different lists that you can include or
exclude.
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6. Let’s say I’m sending an offer relating to self-help. I can include all the lists
except for, for example, finance people.
I can just click on “Exclude,” and everyone that’s on the finance list
will not get the email, and anyone on the include list will get the email, and
so you don’t necessarily need a master list anymore.
What are some other ways of segmenting your list? What are some
ways of dripping different emails to different emails?
Let me tell you... :)
AWEBER LIST SEGMENTATION & DAISY
CHAINING AUTORESPONDERS STRATEGY
Here are some additional tricks for you. For example, I have a free self-help
pack. If somebody wants the free self-help pack, there are actually
eight messages in this series.
That’s not a lot of messages. You might think there should be more
messages in that. Well there are, and I’ll show you what I’ve done.
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7. The first seven messages are sent to them every day, for the first
seven days. Three days after the seventh day, they’re going to get the next
message.
What happens next? I have an automation rule set up. Just like
automatically subscribing to the master list, I have people automatically
subscribed to a “PLR follow up” list.
Meaning...
...they’re getting subscribed to two lists at the same time. When they
automatically get signed up to the “follow up” list, the customer will
immediately get a second email saying, “Hey, P.S. introduce yourself.”
Why do I have that message sent out right away? Doesn’t that mean the
subscriber will get two message right away (the “Your fresh PLR.me self-help
content...” email from the previous screenshot, and the “P.S. Introduce
yourself” email)?
Yes, that’s right. You see... AWeber requires a message to be sent out
right away. You can’t actually start it on day 14. They require you to
have a message sent out right away.
So what happens is, they’re going to get the self-help content message, and
they’re also going to get the “P.S. introduce yourself” message right away.
They will get two emails right away.
But because the “P.S.” email is a little bit more personalized it gets people to
respond, so I found that it doesn’t hurt conversions or unsubscribes. It
actually works quite well.
So to recap... the first email autoresponder (shown above) sends out emails
for the first 10 days. Four days later, they’re going to get day 14, and
AWeber looks like this:
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8. So right away they get the “P.S. introduce yourself,” and then two weeks
later they’re going to get the next email. Then it goes through and they
receive an email two days after, one day after, four days after and so on, and
there’s a number of messages.
So that’s another way of daisy chaining email autoresponders. You can
have one “follow up” email list, like I have, that actually works for all products.
This follow-up sequence works for nearly any product that someone
buys from me. So customers will automatically be added to this follow up
sequence.
AW PRO TOOLS:
AWEBER AUTOMATION & LIST SEGMENTATION
There is another way of segmenting, and I’ve used this recently and it’s
excellent. There is a web service called AW Pro Tools. This is by a very
good friend of mine named Jack Born. He’s an awesome guy.
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9. You can tag subscribers, so when they click on a link you can “tag”
them.
You can move or copy them to another list. If they click on a link, you
can actually say, “If they clicked on this link saying: I’m interested in this stress
book, put them on the stress email list.” Then they get on a new list, and that
new list can actually send them new related autoresponders for the stress
product, for example.
You can also copy or move, copying meaning you can copy them onto a
master list or you can copy them onto a stress list or relationship list
or a persuasion list or whatever list that you have, for different products.
They also do daily backups and so on.
There are some excellent stats and really cool things that you can do
with AW Pro Tools. I would recommend checking that out.
FINAL SUMMARY
Some of these strategies are advanced, but remember, you can do it
automatically using some not-so-obvious features within Aweber.
You don’t necessarily need to have a master list anymore, because it
does cost you more money to maintain more lists, even though it’s the
same number of email addresses. They calculate it as unique people.
You can also build sequences that tie into each other (aka “daisy
chained autoresponders”), so you can have one sequence that’s seven
days long and then – on day eight – the emails from a new email sequence
kick in.
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10. Also, you can use a software called AW Pro Tools. It’s web-based, it works on
PC or Mac through your web browser. It’s an excellent tool to help you
with your list segmentation.
Bottom line:
You absolutely need to be segmenting your list. You absolutely need to
know who wants what, who likes what and the segmentation is very, very
important. It means you’ll be able to send affiliate offers and
promotions that are targeted.
Instead of mass mailing your entire list, you’re only sending it to 30%
of your list and actually getting 100% more conversions because of
that.
As mentioned, there is no way of auto-segmentation based on “link
clicks” or “triggered emails” within Aweber, unless you use AW Pro
Tools. Of course, AW Pro Tools is not built into Aweber. It is a separate
subscription.
But it is worth it, just for the segmentation alone.
The bottom line is, segmentation is very important. You’ve gotta do it!
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