A session I gave at Adobe MAX 2011 showcasing how we leverage our own technology within Adobe. View replay here: http://tv.adobe.com/watch/max-2011-envision/adobeadobe/

1. Adobe@Adobe
Ron Nagy & Sandeep Zechariah George
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2. Welcome
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

3. Other sessions
§ Tuesday
§ 8:30am (513): Enterprise Live Video Strategies with Multicast
and P2P
§ 4pm (511A): Extending the Web Experience Management
Solution with Custom Components
§ Wednesday
§ 5pm (502B): Putting the Multi in Multiscreen
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3

4. Agenda
§ Background
§ Solutions
§ Portfolio Management
§ Service Desk
§ Web Experience Management
§ Social in the Enterprise
§ Contract Streamlining
§ Secure document management
§ Q&A
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

5. Leverage enterprise data sources
Flickr/ThePlanetDotCom
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6. Engage employees in a borderless enterprise
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7. Utilize rich experience design
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8. IT Portfolio Management Dashboard
Lack of visibility
§ No IT-wide project pipeline & roadmap
§ No standard IT project status reports
§ No consistent tracking of IT project spend
against project budget
§ No tracking of people resource capacity or
allocations against projects
§ No view of project portfolios by business
customer
§ No automated alerts for key project indicators
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

9. IT Portfolio Management Dashboard
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9

10. Benefits: Visibility and Transparency into IT Project Status
§ Transparency of IT projects
across the organization
§ Adoption of self-service
channel
§ Rich visualization and extensive
reporting capabilities
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10

11. IT Portfolio Management Dashboard Overview
Adobe technology used:
§ Flex
Leverages enterprise data:
§ Active Directory
§ SAP
§ Time Tracking Tool
§ PM Role Definitions
Developer effort & skills:
§ 3 man/months of effort
§ Flex Developer
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

12. Self & Assisted IT Service Desk Application
Before…
§ Providing remote desktop support to
a cross-platform, borderless enterprise
was challenging
§ Inability for techs to handle
concurrent cases
§ Multiple access points for users to
request assistance and/or obtain
status from service desk
§ No user-initiated chat model for
internal service desk
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

13. Benefits: Remedy Issues in Less Time
§ 2x form use for IT case
submissions
§ Reduced costs to resolve
traditional requests by as much
as 30%
§ Increased use of service desk
by 10%
§ Reduced phone calls by 6%
§ Cut resolution times
§ Improved usability
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13

14. Self & Assisted IT Service Desk Application Overview
Adobe technologies used:
§ Flex
§ AIR
§ ColdFusion
§ Flash Media Server
§ Connect
Leverages enterprise data:
§ Active Directory
§ InfraEnterprise (SD)
§ Outage Event DB (Lotus)
Developer effort & skills:
§ 3 man/months of effort
§ Flex Developer
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

15. Adobe Connect in the Enterprise: IT Emergency Response
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

16. Adobe.com powered by Web Experience Management
§ Adobe.com transformation
taking place now
§ Ubiquitous conversion pods
to drive customer to action
§ Drive customer engagement
through rich experience
and personalization
§ Empower the business with
self publishing
§ Did I mention empower the
business with self publishing?
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

17. Adobe Technologies Drive Holistic Transformation
Persistent Selling
Targeted Recommendations
and Promotions
Personalized Content
Website changes complemented by Process and
Organizational Change
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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18. Adobe.com Transformation
Store at point of presence
SiteCatalyst Recommendations Test & Target Merchandising
Actionable Web Analytics Promote Relevant Choices Increase Content Relevance Customer-Centric Merchandising
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18

19. Adobe.com Transformation
Configure in-line Right Rail
SiteCatalyst Recommendations Test & Target Merchandising
Actionable Web Analytics Promote Relevant Choices Increase Content Relevance Customer-Centric Merchandising
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19

20. Adobe.com Transformation
Hover Cart persistent as
customer continues to shop
SiteCatalyst Recommendations Test & Target Merchandising
Actionable Web Analytics Promote Relevant Choices Increase Content Relevance Customer-Centric Merchandising
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20

21. Adobe.com Commerce
UI LAYER Hx Hendrix
Customer Care
SERVICE Adobe Commerce Services Interface
ABSTRACTION Products, Offers, Payments, Accounts, Cart, User Auth, etc.
LAYER Apache CXF
SiteCatalyst ATG Renga
Actionable Web Analytics
Product Catalog
Pricing/Promo Authentication
Websites Recommendations
CORE SERVICE Promote Relevant Choices Acct Mgmt
PROVIDER LAYER Workflows
Test & Target
Digital Assets Increase Content Relevance SKU Import
Tagging Merchandising
Customer-Centric Merchandising Customer Data Service
DATABASE/
STORAGE LAYER
Content Commerce SAP ECC
Versioned
Repositories Repositories Assets
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

22. In the beginning…
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

23. § Org flattener™
§ Update disparate groups
without resorting to email
§ Serendipitous connections
§ Hashtags and search illustrate
trends and zeitgeist
§ Groups enable private, secure
communication among
employees
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23

24. An app without metrics
is just a hobby…
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27. So… what’s next?
Other than Sandeep…
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28. Unifying
Communication
+ + + ?
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29. Unifying communication
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30. Unicom Under the hood
Start Search Socialize
ColdFusion powered Grapevine Services
WebServices / Flash Remoting / HTTP
Grapevine
Flash Media
Scene 7 ADEP Server
Grapevine XMPP
Federation Exchange Service VoIP
Image Server Data Video
Service (chat) (FMG)
Services
(Microblogging)
Active
Directory SAP Security Photo Exchange PBX
LDAP Database
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

31. VoIP powered by Flash Media Gateway
31
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

32. Demo
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

33. Enterprise solutions
I guess they’re all enterprise
solutions…
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34. Contract Management with eSign: Problem Definition
Before…
§ Basic agreements like NDAs took too
much time and effort to execute
§ Number of processed agreements
were limited by people-driven process
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

35. Adobe User Initiation
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36. Adobe User Initiation
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37. Adobe User Initiation
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

38. Adobe User Initiation
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

39. External User Review
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

40. External User Review
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

41. External User Review
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42. Adobe User Review
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43. Benefits: Reducing People and Time Resources
§ Touch rate improved from
100% to 7%
§ Errors reduced 45%
§ Savings of $675,000 per year.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 43

44. Contract Management with eSign
Adobe technologies used:
§ ADEP
§ Flex
§ ColdFusion
Leverages enterprise data:
§ SAP
§ Adobe.com
§ ACM
Developer effort & skills:
§ 12 man/months of effort
§ ADEP Developer
§ Flex and ColdFusion
Developer
§ Experience Designer
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

45. Secure Board of Director Communication: Problem Definition
Before…
§ Board Members found previous
solution difficult to use
§ A slow network connection would
render previous solution unusable
§ Board Members needed to manage
their own files and folders
§ Security was an issue
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

46. Board Bridge Screens
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47. Benefits: Enabling Secure Collaboration
§ Improved collaboration among
Board of Directors while
ensuring security
§ Dramatically reduced support
burden on legal team
§ Saves over $30K per year
though process automation
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 47

48. Board Bridge: Architecture
UI LAYER
Flash Remoting
SERVICE Coldfusion
ABSTRACTION WebScripts / WebServices / SOAP / HTTP
API LAYER
CFC
CORE SERVICE
Adobe Digital Enterprise Suite ADEP
PROVIDER LAYER
Content Process Exchange Rights
PDFG
Services Management Management
DATABASE/ Content Microsoft Content
STORAGE LAYER Repository Exchange Repository
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

49. Secure Board of Director Communication Overview
Adobe technologies used:
§ Flex & AIR
§ ADEP
§ Acrobat
§ ColdFusion
Leverages enterprise data:
§ Active Directory
§ Microsoft Exchange
Developer effort & skills:
§ 8 man/months of effort
§ ADEP Developer
§ Flex & ColdFusion
Developer
§ Experience Designer
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

50. And now for someone
completely different…
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51. Questions?
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52. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.