7. A Winning Combination The world’s largest online media company adds the web’s first and largest crowd-sourced content creation platform
8.
9. Superior Relevance Across Content Categories 2M+ Articles, Videos and Images 59 Categories lifestyle news & information travel automotive arts & entertainment sports & recreation business & finance consumer electronics & technology health & wellness home improvement
Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
Wrap up: We’re moving fast to apply our vision and strategy to all we do Yahoo! is an innovative technology company that operates the largest digital media, content and communications business in the world. The demos you’ll see today are just the first of many more frequent updates to our core as well as new services Raymie State, Yahoo! CTO will come up not to talk about the engine that’s powering our stride…Raymie…
Launched Pulse as revamp of “Profiles” to serve as user dashboard for user settings and social functionality across Yahoo! Integration of social networks into Yahoo! network (Facebook) and Twitter (September 2010) Launch of mobile lite site (pulse.yahoo.com) 2011 Roadmap: Integration of Flickr as photo functionality Further work on Entity following Integration of Updates modules into new media verticals
#1 News site in EU5 Global Creation of an enhanced feature set for Europe which provides more editorial and revenue flexibility, promotes experimentation and enables us to get new features live more quickly.. New blogging platform PD2: over 70 modules and templates that can be edited to deliver more relevant and targeted content Personalisation - blending op sources to provide the very latest headlines to an individual. New social features – comment on news articles and then share them with friends on Facebook and Twitter An enhanced video experience; making it easier to find and share favourite videos. Improved photo galleries; a quicker and more comprehensive browsing experience Revenue Launch of new ad positions and creatives; NT1, LREC, RICH pushdowns and takeovers Social Addition of media share buttons has kicked off our social Editorial UK election site Addition of new blogs and partners to drive engagement , time spent and a stronger editorial image for Yahoo! News
What women want! Yahoo! Lifestyle is a new site that delivers the premium lifestyle content that women want. Providing fresh new opportunities to engage with an attractive audience at scale. Target user profile: 25-34 female Seven channels of need to know including Health Family & Parenting Food & Drink Beauty Fashion Love & Sex Horoscopes Mobile Lifestyle content now live in UK, FR & DE Results since launch Comscore Sept UK : 1.7uu & 8m pvs (#4) DE : 1m uu & 5m pvs (#5) FR : Pour Elles 1.1m uu & 6m pvs (#5 ) ES : Tendencias 585k uu & 2m pvs (#5) IT : 276k uu & 1.1m pvs (#7) Persona studies carried out in UK & FR
Communications Mail Minty Beta New Mail Options Messenger v10 Calendar 2.0 GA Mobile Mail for iPhone, iPad & Android Messenger for Android & Messenger 2.0 (video & voice calling) for iPad IMAP for Free Blueprint Mail for SE, NO, DK, TR, RU Social Galaxy for ES and IT Facebook integration Twitter integration Revenue Video Log Out XXL Ad Pullover Ad SUSI Ad Open Mail My Cool Fonts , My Social Networks , Hosted Mail partner outreach, anti-abuse Communities Answers SEO optimization Groups 2.0 Answers Mobile Flickr OpenID Flickr Facebook integration
This is the message that we’re taking to the consumer about Minty
Messenger is concentrating on being with you wherever you are. Also redesigning our interface to be in-line with the updated Minty UI. Screenshots from left to right: messenger for android, messenger for iphone, updated messenger web-version
Speaker notes are available. Please look for the Word document in the same folder where you found this Power Point deck.
