HISTORY OF AMWAY

1. Presented by
RONAK MODI

2. CO-FOUNDER - JAY AND RICH
IT’S A GLOBAL COMPANY
14,000 EMPLOYEES
300 SCIENTIST
700 PATENTS

3. IN ADA…

4. COMPETETORS

5. STRATEGY
MULTILEVEL MARKETING ALL OVER
THE WORLD
TREND
WORK FROM HOME, SHOP FROM HOME
RESULT
MORE THAN 16.1 MILLION PEOPLE WORKED AS
DIRECT SALES EXECUTIVE

6. WHAT SETS AMWAY APART FROM
OTHERS
FIRST TO USE
SOCIAL MEDIA
AMWAY SELLERS ARE
INDEPENDENT
BUSINESS OWNERS
1200 IBO JOINS EVERYDAY

7. AMWAY BUSINESS MODEL

9. HOW DID THE BUSINESS STARTED
RICH 14
JAY 16
JV
WORKED WITH JAY FATHER

10. AIRPLANE BUSINESS
JAY
RICH
2 SEAT PIPER CLUB
FLYING
SERVICE
RESTAURANT
JIM
12 AIRPLANES
SOLD
AIRCRAFTS

11. SAILOR BUSINESS
UMBRELLA BUSINESS
TOYS BUSINESS
ICE-CREAM
BUSINESS
WHOLESALE AND
RETAIL BUSINESS

12. NUTRILITE
REHNBORG
NEIL
JAY
RICH
I DOUT THERE WOULD BE AN AMWAY TODAY IF EITHER
ONE OF US HAD TRIED TO CREATE IT ALONE--- JAY

13. THREE RULES OF
BUSINESS
 BELIEVE IN YOUR PRODUCT AND
USE IT
 BE DETERMINED TO SUCCEED
 STAY PERSONALLY INVOLVED

14. SELL SOMETHING THAT EVERYBODY NEE
SOAPS AND DETERGENT
BUSINESS
“Frisk”
Liquid organic compound
SA8
In 1960 50% interest
Named it Amway manufacturing corporation

15. PLAN STARTS
IBO
THE PLAN WAS DESIGNED TO MOVE THE SOAP PRODU
AND NUTRILITE PRODUCT THROUGH THE NETWORK O
DISTRIBUTOR TO RETAIL CUSTOMER.

16. SALES
BONUS
$100
3%
$1500
15%
$7500
25%
$8500+
DEALING DIRECTLY
WITH AMWAY

17. RULES APPLIED

18. RETAIL SHOP RULES
PRICE FIXING RULES
ADVERTISING RULES
CUSTOMER PROTECTION RULES

19. DESPITE OF PROBLEMS
SALES IN CANADA AND UNITED STATES
1963
1970
FROM $4 MILLION TO $100 MILLION
NEXT TARGET $250 MILLION

20. NEW MARKET NEW LEARNINGS
AUSTRALI
A
1973
UNITED KINGDOM

21. 1973
UNITED KINGDOM
ONE TO ONE MARKETING
PYRAMID STRUCTURE
EVERY PROBLEM COMES
WITH A SOLUTION

22. RULES
THIS REQUIRES DISTRIBUTORS TO BUY BACKA MAJOR
AMWAY MOVE WAS MARKED ANY UNUSUAL AND
MARKETABLE PRODUCT FROM THEIR RECRUITS UPON REQUEST.
MILESTONE .IT HELPED
COMPANYJUMP FROM A
AMWAY REQUIRES EACH DISTRIBUTORS TO SELL AT WHOLESALE OR RET
ATLEAT 70% OF ITS PURCHASES INVENTORY BUSINESS
MULTI-MILLION DOLLAREACH MONTH “ THE 70% RU
TO A BILLION DOLLAR
BUSINESS COMPANY.
AMWAY REQUIRES EACH SPONSORING DISTRIBUTOR TO
MAKE A
ONE RETAIL SALE TO EACH OF THE 10 DIFFERENT CUSTMOR EACH MONT
“10 CUSTOMER RULE”.

23. PIN LEVEL
DIAMOND
RUBY
EMERALD
PEARL
SILVER PRODUCER
CROWN AMBASSADOR

25. PROCTER AND GAMBLE
SATANIC LOGO
RUMOR 1983-1985
LAWSUITS
1995 RANDY HAUGEN
2008 CASE ENDS

26. THE BIGGEST MARKET EVER
POPULATION -- 1 BILLION
ECONOMIC GROWTH – 7%
TO 14%
1992

28. Investment $100 million
Distributors around 80,000
Sales $180 million

29. Banned on direct selling

30. 189 shops
156 cities
Shop plus salesman
Rank 41
Sales $12 billion

31. In 2010 Banned was removed and certain
companies like
Amway
Mary kay cosmetics
Avon
Herbalife

32. PRODUCT LINE OF AMWAY









Home care products
Personal care products
Jewelry,
Electronics
Nurtilite dietary supplement
Water purifiers
Air purifiers
Artistry
Insurance and cosmetics.

33. THANK YOU