- Inkat Technologies is a digital technologies and experiences organization headquartered in Bangalore with experience developing solutions for large global and Indian companies. - They offer social CRM solutions including social analytics platforms, CRM products, and business intelligence frameworks to provide an integrated view of customers across online and offline channels. - Their social CRM stack allows companies to track social media conversations, generate leads, resolve customer issues, and more to improve marketing, sales, customer service, and innovation.

1. InkatTechnologiesv a l u e a t t h e i n t e r s e c t i o n s

2. Introducing
• Bangalore headquartered “digital technologies and experiences” organization
with network of associates in US, Australia and Europe
• Founding team with combined experience of over 50 years working in large
global and Indian multinationals.
• Innovation focused organization offering “solution conceptualization”, “concept
to prototype” and “prototype to industrial grade product development” services
• Deep expertize in experience design and hi-technology development
capabilities in web, mobile, social, cloud and analytics
• Ready to use products, applications and customizable solutions based on a
robust technology platforms
• Business models that allow high speed idea to realization cycles with the cost
effectiveness of offshore models

3. InKat Social stack and CRM Solutions

4. Why
CRM?
It typically costs 5-10 times
as much to acquire a new
customer as it does to
retain an existing one
“Some companies can
boost profits by almost
100% by retaining just 5%
more of their customers.”
Harvard Business Review
(Reicheld & Sasser)
Most companies lose 50%
of their customers in 5
years (Harvard University)
70% of repeat purchases
are made out of
indifference to the seller,
NOT loyalty. (eLoyalty)

5. Why
Social?
The three most important factors that influence
consumer behavior are personal experience (98%),
company’s reputation or brand (92%)
recommendations from friends and family (88%)
41% of customers believe that companies should
use social media tools to solicit feedback (Cone
Business in Social Media Study)
43% of consumers say that companies should use
social networks to address customers problems
Only 7% of organizations understand the CRM value of social
media, according to the Brand Science institute, European
perspective

6. Social should be an integral part of CRM
Gartner sees SCRM is a $1B extension of the CRM market

7. Social CRM in the engagement continuum
“Social CRM should be seen as a
glue that connects the more
directed internal efforts with the
less directed but very powerful
external engagements”

8. What does social add to traditional CRM?

9. Example: Service management
“#AcmeBank stuck me w 2 $35
ovrdrft chrgs 4 same chk –
aghhhh!!! | #worstbankever
#fail #fact”.
Source: How Social CRM Improves the Customer Service Lifecycle, CMS Wire

10. But there are more use cases
Marketing Sales Support Innovation Collaboration
Tracking brands Generating leads Discovering
problems
Identifying trends Users collaboration
forums
Tracking
competition
Following up and
converting leads
Resolving problems Sourcing ideas and
solutions
Intra organization
collaboration
forums
Research
communities
Referral campaigns Involving users in
support process
Building ideation
communities
Blogs, Wiki etc.
Viral marketing
compaigns
Community driven
sales
Self service
communities
Employee and
partner
communities

11. Introducing InKat Social CRM Stack
Customer
Division A Division B Division C
Standalone as well as
integrated technologies
and capabilities that can
help you put together an
integrated customer view

12. What is InKat Social CRM Stack?
• A suite of products, platforms and solutions that are
available in an integrated as well as standalone manner
DeepTM: Social analytics and big data
platform
Social CRM Foundation
mCRMTM product
LeaderboardTM:
Real time indexing
platform
Business
Intelligence
framework
Analyze ThatTM- A
real-time social
analytics dashboard

13. Deep Insights cloud Infra
Deep Data Management Plane
Acquisition Pipes
Streaming
Open
Twitter
Facebook
LinkedIn
Blogs
Web
search
Custom
Batch
Custom
Enterprise
data
Interpretation Engine
Filters
Adaptive
Custom
Domain
Analytics
Semantic
Keywords
Frequency
Deep Experiences Runtime
Content creation & transformation engine
Services
repositories
Inward
services
Open social
connectors
Outward
services
Platform
APIs
Data
Models
Entities
Users
Relations
Application
blueprints
Personalization
Aggregation
Mash-ups
Channels
Mobile Social Web Push
InKat DeepTM listening and engagement platform
Deep is our core platform that our products and solutions are built upon

14. brands, media buyers
developers
software publishers
content retailers
internet players
peripherals/platform extensions
users
operators mobility platformsDeepTM platform
User
engagement
applications
& services
users and data plans
Premium product
experience extending capabilities
Premium applications
utilizing idle screen
new style of engagement
insights (activity)
$$$
insights (usage)
query
$$$
DeepTM can listen to almost anything and make
sense out of it

15. InKat DeepTM platform in customer service scenario
Social networks (LinkedIn, Facebook, twitter,
others)
InKat Deep Platform
User analytics
New Leads
Any existing CRM
Users
Responding to
users
Reach out
Structured
communication
Flagging of issues
Activities on social networks like posting, liking, joining
groups

16. InKat mCRM: Next gen mobile, social and web CRM
solutions that work!
• PC, Mobile and tablet
optimized micro experiences
• User customizable
• Next gen web experiences
inspired by modern smart
phone design
• Pre-built platform and
platform components
• Cloud and premises based
deployment

17. InKat mCRM suite
“An effective solution that allows organizations to efficiently organize, populate, and maintain
information on all aspects of their customer relationships.”
• Offers
– integrated management of corporate information on customer accounts and contacts
– sales leads and opportunities
– activities such as calls, meetings, and assigned tasks.
– Analytics in form of graphical dashboards to track your sales pipeline, the most successful lead
sources, and the month-by-month outcomes for opportunities in the pipeline.
– Social integrations- facebook, LinkedIn, Twitter
– Integration with google maps for field management
• Available on PC, Mobile & Tablets
• Available on cloud as well as enterprise deployments

18. Analyze ThatTM
A real time social business intelligence dashboard- available on cloud
• Real time monitoring of
conversations on any
topic
• Analysis of users, user
networks, trends
• Sentiment analysis to
analyze impact of
conversations
• Geographical and time
zone analysis
• Social reputation analysis
and identification of top
influencers
• Tracking effectiveness of
marketing campaigns

19. Key dimension of our Social CRM stack
Features
Social
Analytics &
dashboards
Real time
social
listening and
response
Track
competition
and
benchmark
Build public
as well and
private
communities
Integrate with
CRM and
Service
workflows
Manage what
you monitor
and what you
don’t
Technology
core
Social
Influence
analysis to
identify high
value activity
Extensible
multi-Social
network
connectors
Unified
customer
view across
networksMulti-channel
interaction
from PC,
Tablets and
mobile
Push
architectures
Sentiment
analysis to
direct
attention

20. Why InKat solution?
Low cost
•Low cost of ownership
•Expand functionality
incrementally as you go
•Multiple pricing models
Low
Inftra
•Can operate with zero IT
infra
•Both cloud based and
enterprise deployment
Universal
Access
• PC
• Mobile
•Tablets
• High customizability
•Social ready
Sales
Service
Marketing

21. Billion+data points extracted every fortnight
across
400brands
100+movies
75cities
DeepTM is about analytics at big data levels
Experiment Data: DeepTM Test Run Statistics
conversations
tracked and
analyzed real time
every fortnight
20M+
unique users and
over 30 user
attributes profiled
every day
0.2M
unique users and
over video content
extracted in a
week
1.5M relationships
identified every
day
0.8M

22. Snapshot of current efforts - IP
DiffuseUX
OneNetwork
AnalyzeME VisualizeME
MicroNgage

23. Snapshot of current efforts – Select Apps
www.movieleaderboard.com Book Recommendation Engine Brand Index
User Social ProfileReal Time Search and AnalyticsUser Profile and Analysis

24. A snapshot of our other products and solutions

25. Cross platform and rich UX mobile apps framework
• Rich UX
• Multi platform support
• Mobile web, hybrid and
native apps
• Quick prototyping
• Cloud and premises based
deployment

26. Social media integration and apps framework
• Seamless integration of your
current apps with social networks
• New channels of customer
engagement via facebook apps
• Integration of twitter, facebook,
linkedIn based login capabilities
• Integration of facebook and
twitter based community
integration in your existing
website
• Private facebook like social
engagement for your employees
• Quick prototyping
• Cloud and premises based
deployment

27. Web2.0 experience design and re-design
• Development of rich web2.0
identity for your business
• Web2.0 micro apps
• Application development
leveraging the best of beed
of web2 technologies like
HTML5, Jquery, CSS3, Social
networks, video and
collaboration technologies
• Quick prototyping
• Cloud and premises based
deployment

28. Analytics, big data and cloud infra and solutions
• Tracking social conversations
for customer service, brand
management
• Content extraction and
filtering
• Business intelligence and
dashboards
• Sales leads generation via
automatic mining
• Mobile as well as desktop
solutions
• Quick prototyping
• Cloud and premises based
deployment

29. Digital marketing solutions
• Loyalty mobile apps
• Self service and promotions
centered apps
• Web and mobile based
communities
• Facebook and twitter focused
community interaction apps
• Quick prototyping
• Cloud and premises based
deployment

30. Multi channel messaging and alerts solutions
• Integrated text messages
and smart phone push
messages into your
applications
• New innovative applications
and solutions designed
around the concept of
messaging
• One way and two way
messaging
• Quick prototyping
• Cloud and premises based
deployment

31. Twitter Pay
• Our social platform that
allows an organization to
leverage twitter for self
service including even micro
payments
• e.g check balance, check
status of payment,
notification of transactions,
P2P payments
• Secure and seamless
integration to existing
systems
• Cloud or premises based
deployment

32. Twitter Pay
• Our social platform that
allows an organization to
leverage twitter for self
service including even micro
payments
• e.g check balance, check
status of payment,
notification of transactions,
P2P payments
• Secure and seamless
integration to existing
systems
• Cloud or premises based
deployment

33. Engagement models
• Standard services model
– Effort based pricing
– Fixed pricing
• Managed services
– Can include development, hosting and maintenance. Part upfront cost and
part based on usage
• Co-creation: Joint investments and revenue realization efforts.

34. www.inkattech.com