Roman Sterly pitching SportCentral startup in 5 minutes before Czech Tech Pitch Day that will be held in Boston/Cambridge and Silicon Valley in May 2013.
SportCentral / Roman Sterly - Entry Pitch Presentation for Czech Tech Pitch Day
1. Salesforce for sports venues
Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
2. Czech Republic
USA
Europe
7.000 venues
200.000 venues
400.000 venues
Facilities are underutilized by 20-50%
Our customer - Sport Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
4. Directory listing (free) Season/lesson tickets Contacts
Lead generation Memberships Analytics
Daily deals, other discounts Reservations Customer requests
Events (e.g. local
tournament)
Gift certificates Sales force automation
Newsletters
SportCentral offers tools for sports venues that are
easily integrated into their website & the destination
site, mobile app, widgets
SOLUTION
Customer Acqusition Online Sales CRM
5.
6. 2.5 hours / w 150M sportspeople
$150-200 bn / y U.S. Amateur sports market
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sport venues on Google
U.S. MARKET SIZE
8. Now (CZ)
Biggest database
6100 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customized
COMPETITIVE ADVANTAGE
Lower costs in CZ
9. Raised $50k
70k visitors 6100 venues
ACCOMPLISHMENTS TO DATE
Won Startup
Funding EuroTour
Prague 2013
Organized nation-
wide campaign/contest
“Sport of the Year”
Organizer:
US Market Access Center
10. 1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY