1. An Integrated Strategic Communications Consultancy

2. about
employee
Above 100 people
location
Jakarta - Singapore
foundation
1984
ownership
PT Fortune Indonesia Tbk (IDX: FORU)
revenue
USD 3.5 mio (2011)
USD 9.8 mio (2012)

3. awards
2012 Southeast Asia Consultancy of The Year
Asia Pacific SABRE Awards
2012 Southeast Asia PR Agency of The Year
CAMPAIGN Asia Pacific Awards

4. leadership
Miranty Abidin is the pioneer of PR
practitioners in Indonesia. Public Relations
Association of Indonesia (PERHUMAS)
conferred her the highest honorary
membership title, Fellow Indonesia Public
Relations (FIPR) in 2011. She was an editor-
in-chief at an international publication
prior to establishing Fortune PR in 1983.
She's experienced in designing and leading
various national and international
campaign. She is an active twitter user at
her handle: @mirantyabidin
Indira Abidin, is a communications specialist
who is adept in 360 degree integrated strategic
communications. She holds academic degree
in Economics and Education and has years of
working as a communicators. Her vast
knowledge and experience has made her a
featured speaker in many local and
international conferences. She has established
thought-leadership and influential position in
regional communications industry. She is very
digital savvy and tweets her mind out at
@indiraabidin
President Director Managing Director

5. Fortune PR is a partner in Worldcom Public Relations Group, the world’s leading partnership of public
relations firms. This partnership has positioned Fortune PR as an Indonesian company with
international standard

6. formax
Fortune uses Formax 2.0 as the strategic planning tool to design every campaign.

7.  Research
 Brand Strategy
Development
 Communication
Strategy
Development
 Corporate Identity
 PR Strategy
 Corporate PR
 Marketing PR
 Crisis
Communications
 Litigation PR
 Financial PR
 Public Affairs
 Media Monitoring
 PR Training
 IMC Strategy
 Advertising
 Brand Activation
 Event Management
 Event Marketing
 Exhibition Support
 Design &
Production
 Digital Strategy
 Website
Development
 Social Media
Activation
 Mobile Activation
 Social Marketing
 CSR
Communications
 Community
Relations

8.  Management interview
 Market perception research
 Media perception research
 Daily, weekly, monthly media monitoring and
stock monitoring including analysis
 Support and manage the content of
information to stakeholders and media
 Media feeding
 Guerilla information to the market and media
 Management guidance writing
 Meeting with buy side and Sell side
 Monitoring of share composition of
shareholders
 Media gathering, press conference and press
release distribution
 Website maintenance
 Market management
 Indonesian IT, Technology,
Telecommunication and Consumer
Electronic industry insight
 Strategic Communication Planning for
Technology Brand
 Technology Media Engagement
 Technology Communities Engagement
 Technology Endorsers Engagement
 Technology Products/Services Marketing
Communication
 B2B Technology Marketing Communication
 Public Affairs
 Healthcare
 FMCG
 Government Relations
 Healthcare
 FMCG
 Healthcare PR
 Marketing PR
 Integrated Marketing Communication
 Marketing Event
 Activation
 Socialization program
 Digital PR
 Retail Communication
 Sponsorship
 TV Program

9. Client showcase

11. Headline! helps clients with
creative PR strategy and
implementation, including
executive PR training, media
relations, media monitoring,
and crisis handling.

12. Tata Motors, the global
automotive player, originally
from India, aims to penetrate
Indonesian market to tap into
the terrific potential growth of
sales of 2012
Fortune PR has conducted
effective publicity and seamless
execution of events ranging from
Media Gathering, Corporate
Communications, Media
Relations and building their
reputation, taking the
momentum of IIMS 2012.

13. In every activity conducted,
Fortune PR has ensured
massive media participation
and coverage from the media
nationwide and overseas
aligned with Tata Motors’
target audience.
Share of Voice

14. Share of Voice
Fortune PR successfully
positioned Tata Motors, a
new comer in Indonesia’s
automotive industry, as
the second highest
company in terms of
share of voice.

15. During Indonesia International
Motor Show (IIMS) 2012 :
 Attendance : 140 Media
 Coverage : 150 Media
 Interview : Exclusively 87 times
at Tata Media Center

16. Mocca helps clients with
brand experience through
integrated marketing
communication strategy and
implementation, including
above the line and below
the line.

17. As the subsidiary of PT. Garuda
Indonesia, Citilink needed to
create a bold presence in
Indoensian market, by:
 Gaining awareness on its brand
image.
 Providing better services to its
customer.
 Increasing the ancillary
revenues.
Fortune PR managed all
marketing communication
projects for the brand to
increase the seat load
factors as well as its brand
awareness.

18. | Advertising Campaign
New website design

19. | Advertising Campaign
Introducing
the New Logo
and Livery

20. | Advertising Campaign
Introducing
New Routes

21. | Advertising Campaign
In-flight
Meals
Packaging

22. | Advertising Campaign
Corporate Calendar

23. | Activation Campaign
Launching Citilink Theme Song

24. | Activation Campaign
Corporate Events

25. | Public Relations Campaign

26. | Public Relations Campaign

27. | Result
SERVICE TO CARE Award 2012 by Mark Plus

28. | Result
The Best LCC of Year (ITTA) Award 2011 & 2012 – by Indonesia Tour & Travel Foundation

29. Verbrand helps clients with
research-based brand
strategy development,
positioning strategy,
localization strategy,
including brand identity
development and
communications strategy.

30. As Indonesia’s largest state-owned corporation in
health insurance sector decreed to diversify
service in Social Security, ASKES aimed to
understand the stakeholders’ perception and
sought renewal in brand strategy
Fortune PR developed :
 Brand research in perception & reputation
 Brand Strategy Development
 Communications Strategy and Action Plan

31. Fortune PR’s
research included:
 Conducted research in 10 major
Indonesian cities
 Conducted brand strategy
workshops with Askes BOD
 Developed communication
Action Plan
 Conducted FGD in 6 major cities

32. RESULTS
 5-year Brand Roadmap
 5-year Corporate Brand
Communications Strategy
Roadmap
 360 degree Askes communication
action plan for 2012

33. DiBe is the digital arm of Fortune
PR. It helps clients in website
development, social media
campaign, and other interactive
solutions.

34. Fortune PR to create public awareness and public engagement
that good sanitation plays an important role in life.
World Toilet Day is observed annually
on 19 November since its inception in
2001. This international day of action
aims to break the taboo around toilets
and draw attention to the global
sanitation challenge.

35. Logo development, Design, Tagline and Website
Development & Maintenance
• More than 117,000
visitors in 6 months
• More than 1,700
signed petition from
people in the world

36. Video Production

37. 6,859 Facebook likes in 5
months
3,869 Twitter followers

38. Prodev is a social marketing
and community engagement
specialist. It runs social
marketing campaign, public
education, non-profit,
development-related and
CSR campaign.

39.  Indonesia Legal Wood
campaign is an effort to assure
the legality of its timber products,
in line with the trend of major
timber market globally. It aimed to
avoid illegal logging by generating
demands for legal timber
Fortune PR developed and implemented
communication campaign to manage:
 Reputation
 Relationship with key stakeholders
 Trust building

40.  Media relations campaign
 Public Affairs campaign
 Event Management
 Advertising
 Brand Activation
In achieving the objectives
set by the client, Fortune
PR managed:

41. RESULTS
 Fortune PR succeeded
to establish the
awareness level and
reputation aimed at
the beginning of the
program

44. Fortune Technology
provides expertise in
technology industry,
focuses on helping clients
in telecommunication,
technology, and
electronics industry.

45. Fortune PR was appointed by Seagate to
handle the communications for
Indonesian market to:
 Establish awareness and generate
sales
 Build reputation and support
Scope of works include:
 Developing and translating press information: Press Releases,
Media Advisories, and Reports.
 Conducting interview sessions between Seagate and
representative from the media, resulting in coverage and news
articles

49.  Seagate won the Digital Marketing Award 2012 in the internal and external
hard disk drive categories from Marketing Magazine, one of the biggest
business magazines in Indonesia.
 Seagate won over 25% of the votes as the best and the most trust-worthy
brand for the Indonesian customers.
RESULT

50. Fortune Healthcare &
Consumer provided the
expertise in Healthcare
and Consumer PR, focuses
on helping clients in
health care, beauty, and
consumers industry.

51. “TGIF - Think Green It’s Fun” campaign by Tupperware:
 Encouraged green lifestyle and empower women as green change agents
 Positioned “green” as “cool” and “fun”
 Stimulated children to build “green dreams” for their future

52. Fortune PR’s scope of work:
 Building “green experience” targeting women as green
change agents
 Building program credibility by working with Key
Opinion Leaders to convey the green message
 Engaging the target audience to Feel and Act Green
through the activation program

53. Empowered women as agents of change to
endorse this program.

54. Engaged the target audience to Feel and Act
Green

56. RESULT
 High children, youth and public participation in the campaign
 Effective awareness about green lifestyle building
 Successfully position Tupperware as “a brand that cares”
 Total PR value of 3,741,341,250, ROI of 3,800%

57. Aku Anak Sehat – I am a Healthy Kid campaign:
 Collaborated with teachers to educate kids about healthy food, healthy lifestyle
 Educated parents to build healthy lifestyle at home
 Educated parents and kids about the importance of bringing healthy food to school

58. ‘Aku Anak Sehat’ press conference

59. ‘Aku Anak Sehat 2012’ Roadshow to
500 schools across Jakarta, Yogyakarta, Medan, Makassar

63.  Effective education program to establish “healthy lifestyle” awareness and behaviour
 High appreciation toward Tupperware in various cities in Indonesia at 500 schools around Indonesia
 “ReBi” award (Rekor Bisnis Award) for Tupperware as the most consistent company in building green
lifestyle.
 Total PR value of Rp. 6,632,242,500, producing ROI of 2100%, 21 times generated in value from the
original budget of Rp. 99,418,000 used for the event in Jakarta and Yogyakarta alone.
RESULTS

64. Fortune Investor Relations
& Finance provides
expertise in Investor
Relations and Financial PR,
focuses on helping clients
in investor relations and
financial communications.

65. Fortune PR was appointed by Tower Bersama Group to manage the IPO Program
Communications in 2010, including Media relations program, Telecommunications
Expert and Advertisement.
Tower Bersama Group (TBIG) provides telecommunication infrastructure
for placement telecommunication operator’s BTS across Indonesia, and
also one of the largest independent telecommunication tower owner
and operators in Indonesia and has been working with Fortune PR from
2009 – 2012

66. Fortune PR was appointed by Tower Bersama Group to manage the IPO Program
Communications in 2010, including Media relations program, Telecommunications
Expert and Advertisement.
Tower Bersama Group (TBIG) provides telecommunication infrastructure
for placement telecommunication operator’s BTS across Indonesia, and
also one of the largest independent telecommunication tower owner
and operators in Indonesia and has been working with Fortune PR from
2009 – 2012

67. Publication

68. Media Visit

69. Listing Day & Public Expose

71. Fortune PR Singapore
helps Singaporean
company to conduct
communication campaign
in Indonesia or in
Southeast Asia region, and
vice versa.

72. Singapore International Foundation (SIF)
launched “Words on Wheels” (WoW),
providing a mobile library for 15 schools in
Bandung to foster development of reading
habit and make reading together with friends
as “fun” and “cool”.
Fortune PR developed and implemented
communication campaign to:
 Manage a holistic publicity of SIF’s
mission and its activities in Indonesia.
 Cultivate a stronger awareness and
appreciation of Friend Singapore through
the various proof points of SIF programs
in Indonesia.

73. Media Coverage & Public Affair

74. Media Coverage & Public Affair

75. Media Coverage & Public Affair

76.  Appreciation from all key stakeholders,
 Good partnership with Indonesian
government counterparts
 Successfully built the image of Singapore
as a friendly, caring neighbour
 PR Value : SGD 372,687.18
 ROI : 2900% or 29X
| The Result
RESULT

77. PT Fortune Pramana Rancang
Gedung Galaktika
Jl Harsono RM No 2
Jakarta Selatan
Indonesia 12550
Phone: (+62) 21 7658506
Fax: (+62) 21 7805498
Website: www.fortunepr.com
Your Contact Person: Oscar Prajnaphalla (+62 897 6102820)
Email : oscar@fortunepr.com
Fortune PR Singapore Pte. Ltd
Regus Tampines Junction
Level 9-02
300 Tampines Avenue 5
Singapore 529653
Phone: (+65) 6679 5633
Fax: (+65) 6679 5601
Website: sg.fortunepr.com