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Semelhante a How Organisations Can Harness The Power Of Web 20 1205670643187131 2
Semelhante a How Organisations Can Harness The Power Of Web 20 1205670643187131 2 (20)
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How Organisations Can Harness The Power Of Web 20 1205670643187131 2
- 1. Lessons learnt in creating SlideShare How organisations can harness the power of Web 2.0 NASSCOM, 14 th March’ 08, New Delhi
- 5. Global social sharing site for photos for video for presentations
- 6. Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards What people use SlideShare for?
- 7. Web 2.0 & it’s genesis
- 8. Web 2.0 – the buzzword … ..Web 2.0 is like pornography…difficult to describe, but you know it when you see it.. … .Web 2.0 is like the lyrics of a Pink Floyd number, it means different things to different people, depending upon the state of your mind…..
- 17. Global Trends in Web 2.0
- 18. Global Web 2.0 Landscape
- 20. Show me the money….. > $15 billion
- 21. Early trends in Indian Web 2.0
- 25. Are these websites Web 2.0 ?
- 26. Naukri.com is not, but Brijj is Web 2.0….
- 27. … .Rediff is not Web 2.0 but makes generous use it..
- 28. MakeMyTrip is not, but OkTataByeBye is Web 2.0….
- 29. Web2.0 websites with transactional (Web 1.0) business models
- 30. Should organisations even care about Web 2.0?
- 31. The world we live in.. …the consumer is in control
- 32. … ..they have unlimited options
- 33. … and are avoiding advertising Pop-up Blocker Do Not Call Registry
- 36. Web 2.0 has put consumers in control of the conversation Every consumer is…
- 37. … a publisher
- 38. … a DJ
- 39. … an expert
- 40. … a broadcaster
- 41. … an editor
- 42. … a network
- 43. … a critic
- 48. Facebook – Targeted Advertising
- 49. Viral Marketing Campaign Makaan’s “Kahani Mein Twist” Viral Campaign
- 50. IBIBO’s Ravi Shastri Sawaal Channel Celebrity Endorsed Communities
- 51. Yahoo’s Sunil Gavaskar Podcasting Channel Celebrity Branded Channels
- 52. SaReGaMa’s Branded Contest on Rediff iShare Co-Branded Events
- 54. Blogs : Personification of the Organisation’s Human Face Corporate Social Responsibility Corporate Environmental Sensitivity Customer Sensitivity + Behind the “Corporate Wall” insights (via corporate blog)
- 56. Blogs as Mainstream Media
- 57. Blogospheric virality through widgets
- 59. SunSilk Gang of Girls (Hindustan Levers)
- 60. FaceBook Page – Force India F1
- 64. Thank You Questions? Slides available on www.slideshare.net www.webyantra.net
Notas do Editor
- So that’s the concept. So why is this cool, and why is this a good business? Web 2.0 has revolutionized personal media sharing, making it simple, viral and organ ized around social networks. But sharing of office documents is still stuck in the dark ages! PowerPoint files are a ubiquitous publishing format that are difficult to share : the file sizes are huge, and you need an expensive application to view them. But PowerPoint is the most commonly available mass-market software for producing multimedia content. It lets you take words and pictures, and string them together into a multimedia object that tells a story. And the content is often perfect for the short-attention span of web consumers : quick, entertaining, approachable chunks of images, text, and sound that can be consumed rapidly. So we think that there will be a massive rush to share office documents on the web, just as there was for sharing photos and video. We think that PowerPoint files are the sweet spot of web document sharing. And we are the currently the dominant place to share powerpoint on the web, so we are well positioned to own a large chunk of this market as it expands.