This document summarizes a business breakfast event focused on open CSR (corporate social responsibility). The event included presentations and discussions on reinventing CSR for a more open and networked world, moving beyond CSR to social innovation, and how open CSR could work for different organizations. Speakers discussed Interface Inc.'s approach to co-innovation through their Net-Works program and social impact. The event encouraged participants to think about how open CSR and open innovation principles could be applied within their own organizations.

1. 100%Open 2013
Open CSR
100%Open Business Breakfast
21 May 2013 1

2. 100%Open 2013
Welcome to Open CSR!
21 May 2013 2
Open CSR
Why are we here?

3. 100%Open 2013
Give|Get
21 May 2013 3
Open CSR
100%Open Business Breakfast

4. 100%Open 2013
Innovating together sharing
the risks and rewards.
21 May 2013 4
Open CSR
Open Innovation

5. 100%Open 2013
“CSR has reached its
sell-by date.”
BiTC
Responsible Business Week
21 May 2013 5
Open CSR
Why are we here?

6. 100%Open 2013
“Companies that are
breaking the mould are
moving beyond corporate
social responsibility to social
innovation.”
Rosabeth Moss Kanter
Harvard Business Review
21 May 2013 6
Open CSR
Why are we here?

7. 100%Open 2013
How can we reinvent CSR
for a more open and
networked world?
21 May 2013 7
Open CSR
http://www.100open.com/2012/11/open-csr/

8. 100%Open 2013
“It’s time for CSR to be the
cake not the icing”.
Kim Van Niekirk
21 May 2013 8
Open CSR
Why are we here?

9. 100%Open 2013
Give|Get
21 May 2013 9
Open CSR
Why are we here?

10. 100%Open 2013
Carrina Gaffney
Volans
21 May 2013 10
Open CSR
100%Open Business Breakfast

11. BREAKTHROUGH
capitalism
Business Leaders, Market Revolutions

12. ‘We have to continually be
jumping off cliffs and
developing our wings on the
way down.’
Kurt Vonnegut

13. A future-focused business working at the intersection of
innovation, sustainability and entrepreneurship movements.
• Thought Leadership
• Strategy & Advisory
• Partnership Building
• Labs
• Talent Development
• Experiential Learning
Our Team
Founded in 2008 by John Elkington, Geoff Lye and Pamela Hartigan, our team
holds decades of experience working globally with the private sector, public sector
and entrepreneurs.
Volans: the team

14. Volans: the think tank
The Phoenix Economy
50 Pioneers in the Business
of Social Innovation
V O L A N S
The Business of Social Innovation
The Future Quotient
50 Stars in Seriously
Long-Term Innovation
V O L A N S
Gamma
Delta
Zeta
Epsilon
Beta
Alpha

15. 1. BREAKTHROUGH CAPITALISM

16. WEF: Everything’s Connected

17. WBCSD’s Vision 2050

18. Sustainability tick box
• 93% see sustainability as important to
company s future.
• 88% think they should integrate through
supply chain.
Source: Accenture: The New Era of Sustainability report, 2010
81%
CEO’s who’ve embedded sustainability
CEO’s who’ve embedded sustainability

19. V O L A N S
Breakthrough
Business Leaders,
Market Revolutions

20. Scenario 1: Breakdown

21. Scenario 2: Change - as -
Usual
Image credits: Main image, Karl Hilzinger, Financial Review, Australia/logo, International Integrated Reporting Council (IIRC)

22. Scenario 3:
Breakthrough capitalism

23. Scenario 3:
Breakthrough capitalism

24. Zeronauts: Herman Miller, ‘Zero
is Hero’
Laughter.
That’s what we heard from people,
including government officials and
investors, when we told them we’d like to
get a zero operational footprint by 2020.
Not a snicker. Not a chuckle.
Laughter.
But you know what? We’re doing it.
www.zeronauts.com

25. Systems Innovations: Bayer
Material Science
Aim:
To bridge new relationships with innovators across the system,
create an impact plan and framework to measure pilot projects, for
Bayer MaterialScience on ‘Project SunRise’.
This new business development initiative, aims to empower those
at the ‘base of the economic pyramid’ through creative
combination of advanced Western technology and the deep local
insights of farmers in India, SE Asia and Africa.
Impact:
• Moved from conceptual to multi-pilot phase engaging range of
different stakeholders in multiple markets since 2010.
• Expanding R&D: cold storage, agri-waste board, solar drying
• Business plan with social outputs, outcomes and impact
• Framework for reviewing gaps and opportunities to engage new
(and existing) partners and resources

26. System Roadmap to Zero
Zero Discharge of Hazardous Chemicals (ZDHC)
Aim: In response to Greenpeace’s ‘Detox’
campaign, co-develop a unique industry
partnership between a group of major apparel and
footwear brands and retailers including Nike,
adidas, C&A, H&M, Li Ning and Puma to
transform their shared, decentralized and opaque
supply chain
Impact:
• Developed joint roadmap to reach the goal of
Zero Discharge of Hazardous Chemicals
(ZDHC) by 2020 through the shared supply
• Program now operational and reporting
regularly and publicly on progress
• Partnership is recognized as unique success
story of collaboration in a hyper-competitive
industry to overcome system-level challenges

27. The B Team

28. Email: carrina@volans.com
Twitter: @carrinag
www.volans.com
www.
breakthroughcapitalism.com

29. 29
Global Expert Opinion
Short-term focus should be on resource efficiency and citizen
engagement; adaptation could be the most pragmatic
approach to climate change
Experts believe that only two actions,
improving resource efficiency and citizen
participation in SD governance, are both
relatively easy and important to do,
underscoring the magnitude of current
challenges. Increasing corporate
responsibility is thought to be an easy but
slightly less important initiative.
Ensuring food security and access to water
are considered very important, but experts
contemplate some difficulty in making
progress on both.
Addressing climate change is seen as
difficult regardless of the approach.
Adaptation is considered slightly less
important than mitigation but could be less
difficult.

30. 30
Global Expert Opinion
Lack of political will is identified as the most significant
barrier to progress on SD. Vested interests and related
factors are also important
Lack of political will is, by far,
the biggest barrier to progress
on Agenda 21. Vested
interests in the status quo and
related factors such as
misdirected financial
incentives and lack of private
sector action are also seen as
important. Experts
acknowledge that complexity
is an issue but not when it
comes to having adequate
knowledge or technologies.
The corporate sector is more
inclined than others to blame
the poor economy.

32. Natural Capital at Risk 2013
Primary production & primary
processing sectors estimated to have
externality costs of US$7.3 trillion a
year
13% of global economic output in 2009
Majority of environmental externality
costs greenhouse gas emissions (38%)
followed by water use (25%); land use
(24%); air pollution (7%), land & water
pollution (5%) & waste (1%).
$7.3T

33. 100%Open 2013
Miriam Turner & Jon
Khoo
Interface Inc.
21 May 2013 33
Open CSR
100%Open Business Breakfast

34. 34
Net-Works & open innovation
Miriam Turner AVP Co-innovation
Jon Khoo Co-innovation Associate

35. 35
INTRODUCING*INTERFACE*

36. 36
THE*IMPORTANCE*OF*
SUCCESSFUL*FAILURES*

37. 37
THE*OPPORTUNITY*

38. 38
WHAT*IS*NET5WORKS?*

39. 39
SOCIAL*IMPACT*

40. 40
OPEN*INNOVATION*IN*ACTION*

41. 41
QUESTIONS*

42. 100%Open 2013
Choose an organisation from
your table and tell the room
how Open CSR could work
for them.
21 May 2013 42
Open CSR
Our Interesting Question

43. 100%Open 2013
Open CSR
100%Open Business Breakfast
21 May 2013 43