13. Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions
14. Overall Model of Consumer Behaviour Self-Concept & Learning Decision Processes External Influences Internal Influences cultural Social status demography Perception Motives Personality Emotions Attitudes Problem Recognition Information Search Alt Eval & Selection Outlet select & Purchase Post purchase Processes
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17. Market research process Situation Analysis Research design Sources of data Data analysis Report preparation Recommendation and follow up Preliminary investigation
18. Areas of marketing Research Market Research area Product Price Distribution channel Advertising Sales Promotion Personal Selling Brand Packaging
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22. Positioning Positioning is the development of a service and a marketing mix to occupy a specific place in the minds of customers within target markets.