Ebriks Infotech provides various big stories they used their database to tell stories. It have creating editorial ans data analysts on the same team . for more info visit our site at http://www.ebriks.com/

1. Stories that scale
Content Marketing Show - 20.11.12
@amayfield
@brilliantnoise
brilliantnoise.com

2. Spoiler alert...

3. BIG DATA
+
BIG STORIES

4. Storytelling
can
SCALE
PDR (cc) http://goo.gl/CEs8e

5. It is about
Scaling your
ability to tell
stories....

6. It is about
Your ability to
listen to
customer
stories

7. What scale
is not...
Automated
Dehumanised
Numbers-led
Blockbusters

8. It is about
having one-
to-one
conversations
that can scale

9. Small
data-driven
bull***t
content
http://goo.gl/MPpdb

10. Maybe your data isn’t big
enough.

11. US elections
2012

12. “It was the quants
what won it.”

13. "...they used their
databases to tell stories.
Or, more to the point, their
databases and models
were used so that
Americans could tell
stories to each other."
Felix Salmon http://goo.gl/GxfMp

14. “Joined-up data that
enables you to
understand which
stories to tell to who,
and how and when
they should be told.
That's the future of
marketing, right
there.”
Neil Perkin http://goo.gl/B6Mah

15. Stories
that scale

16. Having
creative /
editorial and
data analysts
on the same
team.

17. NUMBERS
+
STORIES

18. BIG DATA
+
CONTENT
+
CUSTOMER EXPERIENCE

19. Model first published Harvard Business Review
Customer decision
journey
Bond
Advocate
Enjoy
Buy
Evaluate
Mckinsey & Co’s Consumer Decision Journey Model
Consider

21. Customer Centric Planning
Search Engine
Brand website
Price Comparison
Social Media
1 3
64
52
7 8
9 10
Consider Evaluate Buy Bond Advocate

22. Forrester’s Content Ecosystem

24. Storystream

25. BIG DATA
+
CONTENT
+
CUSTOMER EXPERIENCE

26. BIG DATA
+
BIG STORIES

27. There’s a
white
paper
http://goo.gl/7uT1x

28. Download the paper at
htt://brilliantnoise.com/
nokiapaper
© 2012 Brilliant Noise - All rights reserved
Ta-dah!