Connection between Search Engine Optimization and Social Media Marketing

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Group 15
 Maitreyee Apte 13143 www.maitreyeeapte.com
 Vignesh Varadarajan 13188 www.vickyvaradan.info
 Rohit Kalla 13365 www.rohitkalla.com
 Brahm Prakash Srivastav 13213 www.brahmsrivastav.com
 Booppathy Sundararaj 13317 www.booppathys.info

2. Search Engine Optimization
• Process of affecting the visibility of a website or a web
page in a search engine's un-paid search results.
• In general, the earlier (or higher ranked on the search
results page), and more frequently a site appears in
the search results list, the more visitors it will receive
from the search engine's users
• Basically improves a website’s interaction with
search engines and hence users.

3. SEO & Social Media
• Integration of social media ratings into their algorithms
• Combination of content and recommendation
• Social Media traffic – Strong indicator of relevance
Useful Content
Users
Users Users
Users
Unreachable
Community
Unreachable
Community

4. The Connection Between SEO and Social Media 4

5. Integrating social media and SEO
• Google confirms that social signals directly influence search results and
Facebook and Bing entering a direct partnership. In other words, if a
piece of content receives a lot of tweets, facebook likes and +1s, it’s
likely to rank better for particular search queries.
• Even more, social media content appears directly within specific search
results. For example, when you search for “how to make cupcakes,” you
can notice that 2 YouTube videos made it in the top five results

6. Ways to integrate social media and SEO
Have a fully active social media presence
Make sure that you’re active on the social media channels, posting new
and fresh content in the form of articles, videos, pictures, etc. on a
consistent basis.
Link your website to your social media profiles
•Linking to your social media channels directly from your website is a
great way to turn casual shoppers into fans and followers.
•It is important that to see any SEO gains from your social efforts, you’ll
need to have a captive audience to consume and share your content.
•For instance, add links back to your website from each of your social
profiles.

7. Ways to integrate social media and SEO
Make it easy for people to find/share your content
•If shares directly impact search results, getting more shares is the name of
the game. This means that you need to make it as easy as possible for
others to share your content via social networks.
•You can do so by adding social share buttons to your product pages and
using social plug-in on your blog

8. Ways to integrate social media and SEO
Encourage people to share and engage with your content
•Again, the idea here is to move people from just observing your content to actually
interacting with it. To do so, you can implement simple calls-to-action (CTAs) that
encourage people to like, tweet, share and discuss your content.
•For example, after posting your latest YouTube video to Facebook, give users a CTA
directly in your timeline message, like this:

9. Ways to integrate social media and SEO
Add your content to social bookmarking sites
Sharing your content to social bookmarking sites like Digg, StumbleUpon,
Reddit and Pinterest presents an opportunity for a completely new set of
users to see your work. This is a quick and easy way to drive traffic back to
your site and social channels while making your content much easier to
share
Create content that people actually want to share
No matter how many tips and tricks you use, the key to a happy SEO and
social media marriage revolves around quality, relevant content. In other
words, no one will share your content just because you optimize it and add a
few share features here and there. Instead, you need to create a variety of
content pieces that are of interest to your users. Doing so will naturally lead
to more social shares and higher search rankings

10. Ways to integrate social media and SEO
Apply SEO insights to social media, and vice-versa
• You can learn a lot about what people are interested in by diving into your Google
Analytics. Namely, you’ll want to see which keywords are most popular in driving traffic
to your site and identify long-tail keywords that are high converters. After that, you can
create content that directly targets those keywords.
• Or, if you’re looking to better optimize a piece of content, you can use keyword research
tools (try Google’s Keyword Tool) to find additional keywords to target. For example, if
you are writing a piece that focuses on “how to make cupcakes,” these keywords might
also be useful to include in my post:

11. Facebook Graph Search – A Blend of SEO and Social11
Media

12. References 12
 http://marketingland.com/three-proven-social-media-seo-opportunities-30276
 http://www.google.co.in/imgres?hl=en&sa=X&rlz=1C1CHMD_enIN462IN462&biw=1366&bih=667&
tbm=isch&tbnid=EIdsBXpIfx941M:&imgrefurl=http://barnraisersllc.com/2012/06/facts-charts-
prove-value-seo-social-medi/&docid=IyTeqLsCf0M4zM&imgurl=http://barnraisersllc.com/wp-
content/uploads/2012/06/seo-
cycle.png&w=927&h=924&ei=qwhGUcXYI4nMrQfO5YGYBw&zoom=1&ved=0CF8QhBwwBQ&ved
=1t:3588,r:5,s:0,i:95&iact=rc&dur=548&page=1&tbnh=188&tbnw=189&start=0&ndsp=17&tx=114&
ty=99
 https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=WuU
xex_R1EShCM&tbnid=nZvzeTh75uexfM:&ved=&url=http%3A%2F%2Falphadigital.com.au%2Fse
o-brisbane-blog%2Ffacebooks-graph-search-word-of-mouth-at-its-most-
powerful%2F&ei=qwhGUcXYI4nMrQfO5YGYBw&bvm=bv.43828540,d.bmk&psig=AFQjCNHpbTM
1ErIrEdzqpEcLkUoAPbPDvQ&ust=1363630635955125
 http://alphadigital.com.au/seo-brisbane-blog/facebooks-graph-search-word-of-mouth-at-its-
most-powerful/
 http://www.marketingpilgrim.com/2013/02/female-entrepreneurs-say-seo-and-socia-media-are-
the-future-of-smb-marketing.html
 http://www.forbes.com/sites/cherylsnappconner/2012/12/02/10-%C2%BD-ways-to-take-
advantage-of-social-seo/
 http://www.searchenginejournal.com/for-the-reader-top-10-best-seo-and-social-media-
books/60817/

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