1. Logic Fruit
Technologies
Business Presentation - 2012

2. History of Logic Fruit
• Started by Three Ex-Agilent R&D
• Started with Time and Material (Engineers work Onsite with Client)
• Fixed price projects (BitIfEye, Agilent follows)
• Risk/Reward Sharing (Agilent)
• Team size reaches 15 by end of 2010
• Move to bigger office to accommodate team size increases to 23
• Team size reaches 30 by end of 2011
• Ratio of IIT/NIT/DCE R&D Staff is 70%
• Time and Material project execution with Freescale
• Company Vision is to become a Strategic partner to High-Tech
Companies in SW/FPGA based solution
• Company provides services in the field of
– Software Embedded/Middle Layer/GUI
– FPGA
– QA & LP

3. Mission & Vision Statement
Lo-Fru’s purpose is to provide high quality technical partnership and help
our customers achieve their business results. Our strategy is to strengthen
our position as preferred partner for Agilent technologies, while leveraging
our technology and expertise to provide Software, FPGA and Testing
services to attractive new markets in the Field of Telecommunications.
Current customer base 1-1-2 (1 - Tier 1, 1 - Tier 2, 2 - Tier 3)
• Vision by 2012-2013
– Team Size of 40 with a Bench Strength of 20%
– Increase customer base to 2-5-5 (2 - Tier 1, 5 - Tier 2, 5 - Tier 3)
– Telecommunications to be the Focus
– Business Models
• Service Model to be main focus (80%)
• Risk/Reward (20%)
• Vision by 2015
– Team Size of 70 - 80
– Increase customer base to 4-8-10 (4 - Tier 1, 8 - Tier 2, 10 - Tier 3)

4. Company Employees
• Office Admin –1
• Finance/Payroll –1
• HR Manager –1
• R&D – 22
– SW -7
– FPGA -9
– QA -4
– LP -2
• Technical Marketing –4
• Interns –2

5. Our Strength
• Passion
– We believe in putting our strengths to work, we are a team
of passionate Engineers
• Development Experience
– Around 150 years of experience with average experience
coming around 5-6 years
• Debugging / Trouble Shooting
– We love to debug and find great pleasure in doing so
• Hiring – Ability to Attract Right Talent
– We are a small team and make sure everyone joining us is
aware of what work they will be doing, this makes a huge
difference in attracting passionate engineers
• Cost – We offer the best cost in the market with similar
skill sets

6. Our Operating Models
• Consultants
– Our Engineers work for you onsite and
offshore and in a mix of onsite/offshore
model, we charge them by the Time and
Materials.
• Fixed Price Project
– Well defined plan/deliverables, we can get it
executed from our team

7. Our Success Stories
• Current Satisfied Customers
– Agilent Technologies (US and Germany) MIPI,
HDMI, PCI Gen1,2,3, OBSAI (All Protocol L1
Layer)
– BitIfEye (Germany) MIPI Protocol Layer -
DIgRFV4
– Lion Semiconductors (Canada) Ethernet
Protocol Layer
• Partnerships
– DbyDx Technologies (Mobile Application
Developments)

8. Challenges in Today’s Project
Execution
R&D
Division
on XYZ
Company
Fixed Variab Project Managem
Time Featur
Cost le Resourc ent
Line es
Cost es Decisions
Planning Planning Clarity/Waiting
Project for for the for the
Deliver Ramp Next Management
y UP/Dow Project/Ph for the go
n ase ahead
• The Cycle/Time to market is getting shorter and faster
• Market Dynamics change in as less as 12-18 months
• Management teams reacts immediately, and the mantra
for the managers is how fast can you align your goals
with that of the management

9. How different are we from
others
• We are no different than any other Consulting
companies
• We only see that there is a gap in the market dynamic
today and this is not addressed properly yet
• What's the Gap –
– Tailor fitted solution
– Long Term Prospects and solution
– More Control on the consultants
• What is needed for our model to succeed
– Engineer(s), who is/are aware of the technology and work
culture of the Company
– Understands the requirement and expectations of the
Manager, and Manager has a comfort level with the
Engineer
– Who is onsite

10. How does the model Work
• The Onsite Engineer(s) continues to execute the
tasks as an Individual contributor and reports to
the company manager
• The Engineer then offloads his/her work to Logic
Fruit Engineer (Lead)
• The Lead then makes sure that the offload work is
done and delivered
• Once this confidence level is built, then any of the
following can be done
– The Manager then assigns the weekly/monthly work
directly to the Lead
– An Fixed price project is assigned to the Lead/Onsite
Engineer

11. Why Change
• Are you happy with the current quality
• Are you happy with the current cost
• Are you happy with the flexibility (do you
have any other options)
• Do you believe this model is sustainable for
4-5 years down line
If any of the above have the answer as Maybe
or NO then you can consider Logic Fruit

12. Contact Information