This fun, 'moonshot' talk takes a 30,000 feet view of where the world is headed and an MBA student's place in it. Talk delivered to 2nd year students at AICAR Business School, Neral, near Mumbai, in 2009.

1. 10 Ways the Batch of 2010
should prepare for the
changing world
Rohit Varma
Fortune Institute of International Business, Delhi
09.12.09

2. 10 ways the world is changing
and
10 things the Batch of 2010
should be ready for it
an alternate title

3. The Changing World !
One only needs to prepare for change
(what doesn’t change needs no
preparation)
This presentation is a look at long-term
long-
changes that are going to have a major
impact on your life & careers
These changes are already underway but
will take decades to play out fully

4. Actually, the world changes very
slowly, if at all
Homo (genus) ~ 6 million years (apes)
Homo Sapiens ~ 200,000 years ago till 10,000
years ago (hunter-gatherers)
(hunter-
Civilization ~ 10,000 years ago till now (farmers)
Industrial revolution ~ 200 years till now
(workers)
Information revolution ~ 50 years ago till now
(knowledge workers)
The Industrial and information ages are still
playing out… changes happen over decades

5. 10 ways the world is changing
1. Globalisation on the march
2. New global powers : China, BRIC
3. Sustainability : World has run out of resources
4. Climate change
5. Urbanization on the rise
6. Demographics are changing
7. Knowledge explosion & Science discoveries
8. Information & Communication Technologies on
the march
9. Power of the Individual & collaboration among
individuals increasing
10. ?

6. 1. Globalization is on the march,
affecting economies, society and
cultures

9. 2. China & other nations are
rising

12. 3.Sustainability:
The planet & it’s resources
are under pressure

13. •

19. Better Place electric car, Israel

20. 4. Climate is changing !

23. 5. Urbanization, already at
record levels, is increasing

26. 6. Demographics :
Older populations in developed
economies and young
populations in developing ones

30. 7. Knowledge is exploding,
dramatic new advancements in
science

34. 8. Information and
Communication Technologies
are marching on

35. 2 billion people have Internet access. 3 billion have
cellphone access. Cellphones are the fastest
growing communications device in the history of the
world.

37. 9. The individual is becoming
more empowered
and
collaboration is becoming a very
successful strategy

38. New business models are
emerging

39. N=1 & R = G : Case studies
Case Studies :
- TutorVista
- Goodyear Tyres ‘Fleet Solutions’
Product => Service
Transaction => Relationship

40. N=1

41. But are the following changing ?
Poverty & development
Democracy & political freedom
Peace

42. 10 ways the world is changing
1. Globalisation on the march
2. Global powers : China, BRIC
3. Sustainability : Resources inadequate
4. Climate change
5. Urbanization
6. Demographics
7. Knowledge explosion & Science discoveries
8. Information & Communication Technologies on
the march
9. Power of the Individual & collaboration among
individuals increasing
10. ?

43. 10 ways you can better cope
with the changing world..

44. 10 ways the batch of 2010 should
prepare
1. Learn the Habits which make you ‘effective’
2. Get high level English skills
3. Be ‘Smartly Connected’
4. Use Online Learning resources
5. Brand Yourself
6. Be Entrepreneurial
7. Pay attention to Health & Fitness
8. An essential Life Skill for the 21st Century MBA !
9. Have a Heart
10. ?

45. 1. Learn habits that can make
you highly effective

46. EFFECTIVE HABITS
Knowledge
(what to, why to)
HABITS
Skills Desire
(how to) (want to)

47. CIRCLE OF
INFLUENCE

48. THE SEVEN HABITS PARADIGM
Interdependence
4. Seek First to
Understand 6.
… Then to be Synergize
Understood
PUBLIC
VICTORY
5. Think Win/Win
Independence
3. Put First
Things First
PRIVATE
VICTORY
1. Be 2. Begin with
Proactive the End in
Mind
Dependence

49. 2. Develop English skills of a
high order

51. English
A “Stomach-feeding language”
“Stomach-
Language for globalising world
The Chinese are ahead of us
Learn to listen, write, read & speak
Learn on the Net, subscribe to ‘word a
day’, presentation skills
Take English proficiency exam e.g.
Cambridge ESOL

52. 3. Be ‘smartly connected’ :
Use right gadgets and have
good connectivity

53. Learn to use/like technology
The more you use technology / Internet,
the better you become at it
India traditionally not a good consumer of
technology
Master Internet the way you master
driving, cooking, etc.

54. Right gadgets & connectivity
Laptops ?
High speed Net connectivity
Mobile
GPRS
Kindle ?

58. 4. Use online learning
resources

59. Online video learning resources
YouTube Education
TED
MIT World
MIT’s Open Course Ware
iTunes U
Blip.tv

60. 2 billion people have Internet access. 3 billion have
cellphone access. Cellphones are the fastest
growing communications device in the history of the
world.

61. 5. Brand Yourself

63. Me Ltd.
Build your personal brand : stand out from
the others
Use free tools on the Internet for this
purpose :
- website
- blogs
- podcasts
- multimedia CV
- participate in Facebook,Twitter,..

64. Free website creation tools

65. Free photo-editing tools
photo-

66. 6. Inculcate “design” thinking
(problem-
(problem-solving thinking)

68. 7. Be entrepreneurial

70. On being entrepreneurial
Indian society has not encouraged
entrepreneurship
Nurture your passions : It is easier than
before
People in large organizations are ‘not
engaged’ about their work

71. “The trouble with the rat race is
that even if you win, you are still
a rat”.

72. Entrepreneurship 2.0
1. Build what you want to use
2. Pay 0 Rs. for tools
3. Pay 0 Rs. for marketing
4. Suck down / across
5. Use Twitter and Tweetmeme
6. Pay 0 Rs. for people
7. Put everything in the cloud
8. Ship then test
9. Forget venture capital
10. Niche thyself
11. Don’t let the bozos grind you down
From a presentation by Guy Kawasaki at Nasscom

73. 8. Pay attention to health &
fitness

75. Health & fitness
New research shows Indians more prone
than others to key diseases
We all have sedentary lifestyles
Constantly being on PC is a concern
Sports teaches various people skills

76. 8. An essential life skill for the
21st Century MBA

78. 9. Have a heart

80. 10 ways the batch of 2010 should
prepare
1. Learn the Habits to become effective
2. Get high level English skills
3. Be ‘smartly connected’
4. Use online learning resources
5. Brand Yourself
6. Be Entrepreneurial
7. Pay attention to Health & Fitness
8. An essential Life Skill for the 21st Century MBA !
9. Have a Heart
10. ?

81. 10 ways the world is changing
1. Globalisation on the march
2. Global powers : China, BRIC
3. Sustainability : Resources available low
4. Climate change
5. Urbanization
6. Demographics
7. Knowledge explosion & Science discoveries
8. Information & Communication Technologies on
the march
9. Power of the Individual & collaboration among
individuals increasing
10. ?

82. Rohit Varma
rohit@interskale.in
http://marketerskaleidoscope.com
twitter.com/rohitvarma