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Using digital media to develop artistic content and public engagement
William Gibson AMA Conference 2009 | Curve Theatre, Leicester Rohan Gunatillake | MMM | July  22 nd , a Wednesday The future is already here.  It is just  unevenly distributed
Geek is a relative term
I work for Mission Models Money
for whom I wrote an essay Mission 2.0: advice to the arts from the social web
Once upon a time...
The understatement of  the century
The web was designed to be many-to-many
We're seeing new web-enabled behaviours
Connection Collaboration Conversation
Connection Collaboration Conversation
Access & the web as broadcast medium
Technologies differentiate then integrate
Connection Collaboration Conversation
Conversation requires a social object
And you make them like no-one else
Finding your crowd has never been easier
Connection Collaboration Conversation
Collaboration needs a well-defined task
Agile networks can do amazing things
How can you open your processes up?
Connection Collaboration Conversation 9 relationships trust 1 transaction purpose 90 access on-demand
The ability to curate a 360 o  experience
And managing communities not audiences
Some books to look at  Tribes , Seth Godin Convergence Culture,  Henry Jenkins Here comes everybody , Clay Shirky What would Google do?  Jeff Jarvis
Communications tools don't get socially interesting until they get technologically boring Clay Shirky boring rohan.gunatillake@googlemail.com | Mission Models Money twitter: @rohan_london | also seen in W London & on green bike
 

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